Some Useful Tips To Kick Start Your Live Stream Career
Posted on November 19, 2020
As we all know, there is a rise in live stream collaboration demands in the influencer marketing industry. SushiVid has run several live stream campaigns for various industries.
According to Beyond Summits, China’s live-streaming industry has more than doubled in size compared with the previous year, with about $3 billion revenues according to Credit Suisse. Where there is a rising demand in the live stream influencer marketing, it simultaneously means there is a higher demand in live stream influencers.
If you stepped into Pavilion Shopping Mall today, you would instantly notice there are fewer carbon footprints even in the heart of KL. In the current Restricted Movement Control Order (RMCO) due to the pandemic situation, some brands are turning to market their products through live streaming.
Below are some of the Tips & Tricks we have to Sell in Live Streams.
1. Be prepared
Make sure you have studied the brand and live stream materials a day before your live stream. Commitment to the live stream shows your level of professionalism as an influencer. So, be sure to make a good impact. Print out your materials and make notes if need be. Just make sure you don’t rely too much on them and keep referring to your notes throughout the live stream.
Think of them more of a reminder than a script.
2. Be convincing and persuasive
Your personality contributes to the number of people tuning in to your live stream. Remember to leave all your worries at the door as soon as you step into the live stream set up or studio.
You need to convince your audience with information to nudge them to consider buying the product. Be charming and engaging with the audience. At the end of the day, the audience is looking to be convinced. So, make it less about you and more about the brand and product.
As a live stream influencer, you have to think of yourself as the model for the brand. Your wardrobe should defer based on the brand’s industry and promo.
For example, if you are doing a live stream for a clothing brand, be sure to wear neutral-coloured and simple staple clothes (clothes that you don’t need to change). Nonetheless, if you are selling products such as makeup, be sure to dress it up accordingly.
Another convincing technique is dress based on the product you are promoting. Reviewing health products in athletic wear would show your commitment to the brand and hint to the audience as soon as they start viewing the live stream.
Dress as a reflection of the brand.
4. Promo codes
To help influencers convenience the audience, brands should create promos that are only available during the live stream which is worthwhile to convince the audience and brand to join the live stream.
Giveaways and vouchers have also proven to help to increase the number of influencers. Get the audience to share the live stream on their page or story to start a chain.
Audiences who are viewing your live stream to buy products want to know specific information about the products. Be sure the live stream’s internet connection is strong so the quality will not be disrupted while influencers are displaying the products.
Also, be sure to review every inch and aspect of the products. However, be sure to mind the line between sounding “matter of fact” and “persuasive”. Try to persuade them and keep the audience entertained.
6. Guest and games
The live stream can be done with multiple hosts. Brands are encouraged to match the influencer with a representative from your brand to elaborate more on the brand and products.
Brands can create more entertaining content by preparing games involving the influencer and the audience. An example is the Wheel of Fortune. An influencer can spin the wheel to get the vouchers or promos.
7. Start your live stream now!
To make sales through live streams, you will need to start selling on live streams. We encourage you to stream on all live stream platforms available. Be sure to stream on all platforms and e-commerce platforms too! If you need assistance with your live stream campaign, SushiVid offers a live stream package with studio rental for a day. We have top of the notch equipment and will also prepare the live stream scripts for the live stream.
Email to [email protected] to know more about our Live Stream package.