Running a campaign should be exciting, not a legal headache. But a handful of clauses in our terms genuinely affect how you budget, pay and resolve issues — so rather than bury them in fine print, here's the plain-English version of what brands should know. This is a friendly summary, not legal advice; the full Terms of Use are what actually govern, so please read them too.
1. You engage the influencer, not SushiVid
When you select a creator, you enter a Campaign Agreement directly with that influencer. SushiVid facilitates the match and the payment, but we're not a party to that agreement — which means you're responsible for managing, inspecting, accepting and paying for the deliverables. Set clear expectations with the creator up front, because the performance is between you and them.
2. The platform fee is 25%
Our fee is 25% of the amounts payable under each Campaign Agreement (or an amount per the current fee schedule where nothing is payable). Two details worth internalising: you owe the fee even if the influencer under-performs or fails to perform, and if you pay a creator outside the Site, you still owe SushiVid the fee — within 15 days of that payment. Budget for the fee as part of every campaign.
3. How facilitated payments work
When SushiVid transmits your payment to the influencer, we deduct our fee first and pass on the balance on your instructions. As with any regulated payment flow, we may place a hold if funds might be connected to fraud, money laundering, or a law-enforcement request. In normal campaigns you'll never notice this — it's just the mechanism running underneath.
4. Refunds have clear rules
You can request a refund for funds you've paid in, except amounts tied to a milestone payment or to our fees and charges. Milestone-related disputes go through the dispute resolution process rather than a straight refund. Importantly, don't initiate a credit-card chargeback before exhausting resolution with us, and don't seek double recovery — and note that excessive or unreasonable refund/chargeback requests can lead to account suspension. There's no minimum refund amount.
5. There's a six-month exclusivity window
For six months after you last dealt with an influencer through us (or after signing a Campaign Agreement with them), you agree not to engage that creator directly for promotional content outside SushiVid — with the same sensible exemptions (another Campaign Agreement through us, prior good-faith negotiations, or renewing a pre-existing agreement). It keeps things fair for the platform that made the introduction.
6. Report off-platform agreements within 7 days
If you enter a Campaign Agreement with a creator outside the Site, the terms ask you to notify SushiVid within seven days. This ties directly to the fee and exclusivity clauses above, so keep it transparent.
7. Escrow and dispute resolution are available
Where you use the escrow/milestone payment feature, SushiVid offers a Campaign Dispute Resolution service if a disagreement arises over releasing a milestone payment. Note we don't provide legal services or advice — for legal counsel you'd engage your own — but the structured process exists to help resolve genuine campaign disputes fairly.
8. You grant us a licence over your data, and must secure your account
When you enter data into the Site, you grant SushiVid a broad licence to store and use it to run the platform, comply with the law, and meet audit and retention needs. Keep your login secure, don't share it, and don't harvest other users' data. SushiVid can disable an account at its discretion.
9. The terms can change without notice
SushiVid may update the Terms of Use, and continued use after a change counts as acceptance. It's worth reviewing the Terms of Use periodically so nothing surprises you mid-campaign.
10. Liability is limited, and Malaysian law applies
As is standard for platforms, the Site is provided "as is" and SushiVid's liability is capped — and we're not responsible for the acts or omissions of influencers, who are independent parties. You also agree to indemnify SushiVid against claims arising from your breach or your use of content from a campaign, and the terms are governed by the laws of Malaysia. This is the normal allocation of risk that lets the marketplace function.
The short version
The clauses that most affect your planning: a 25% fee (payable even if a creator under-delivers, and on off-platform deals too), refund rules that exclude milestone payments and fees, a six-month exclusivity window, and a dispute-resolution process for milestone disagreements. Understand those four and you can run campaigns confidently, knowing exactly how the money and the safeguards work.
This is a convenience summary — for anything that affects a real decision, read the full Terms of Use, and feel free to ask us anything.
Planning a campaign with SushiVid? Know the ground rules first — read the full Terms of Use, or head to the Brands page to get started. Any questions on fees, payments or disputes, just ask.
This article is a plain-English summary for convenience and is not legal advice. The full SushiVid Terms of Use govern in all cases.
