71 articles
Every 11.11 gets bigger, but merchants keep less. How Shopee overtook Lazada, how TikTok Shop changed the rules, what China-direct means for local sellers, and eight ways Malaysian brands can still win.
In 2027, Chinese New Year and Ramadan land just two days apart, followed by Hari Raya in March. Here's how Malaysian brands can plan creators, content and timing for two festive seasons at once.
Chinese New Year and Ramadan begin two days apart in 2027, with Raya a month later. It's the most exciting season of the year, and one budget has to cover both. Here's what to watch out for, and how to Gong Xi Raya.
DIY, platform or agency? Here's how to decide, the 10 questions to ask any influencer marketing agency in Malaysia, the red flags to watch for, and what a fair fee looks like.
KOL, KOC, celebrity, seeder: what do they actually mean, what do they cost in Malaysia, and which one fits your goal? With real results from our campaigns.
Original data from SushiVid's database of 41,000+ creator profiles: engagement benchmarks by tier and platform, who Malaysia's creators are, what they charge, and what 11 years of campaigns tell us.
Brands instinctively reach for the biggest names. But look across our campaigns and a clear pattern emerges: smaller, tightly-matched creators consistently post the highest engagement rates. Here's the data.
Getting someone to download an app is one of the hardest asks in marketing. Across wallet and app campaigns for Touch 'n Go, Watsons and Digi, here's what actually moves people from 'interesting' to 'installed'.
Should you book 4 creators or 173? We looked across our campaigns and the answer is clear: roster size isn't about budget — it's about the objective. Here's how to right-size your next campaign.
What counts as a good engagement rate? We pulled the numbers from our own campaigns across beauty, tech, food and e-commerce to give you real benchmarks — not generic industry averages.
Sometimes the smartest move isn't one big influencer — it's a hundred small ones, all at once. Here's how seeding works, when it wins, and the campaigns where flooding the feed did the job.
Raya, CNY and Ramadan are the Super Bowl of Southeast Asian marketing. We've run festive campaigns for YSL, Shopee, Lazada, Watsons and more — here's what consistently works when the whole region is celebrating.
Double-digit sale days are the busiest — and most competitive — shopping moments of the year. We've run influencer campaigns across 8.8, 9.9, 11.11 and 3.3. Here's what actually converts when everyone is selling at once.
Reach, engagement, launches, sales, sign-ups, followers, store launches — every influencer campaign should start with one clear objective. Here are the seven we run most, and the real SushiVid campaigns that prove each one.
Five things every small business can now outsource to AI — ads, content, research, website revamp and onboarding — with the best tools, links and basic monthly prices for 2026.
Replying to comments and DMs isn't housekeeping — in 2026 it's a growth lever that feeds the algorithm, builds loyalty and catches ready-to-buy customers.
How much should you put behind your content? Here's a practical framework for boosting budgets in 2026 — what to expect for your spend, and where the floor should be.
How often should your brand post on Instagram, TikTok and Facebook in 2026? Here's the data-backed cadence by platform — and why consistency beats bursts every time.
Boosting works — but only if you boost the right content, to the right people, at the right moment. Here's a practical guide to getting reach without burning budget.
Most content calendars are abandoned by week three. Here's how to build one your team actually sticks to — and why consistency, not creativity, is what the algorithm rewards.
TikTok Shop affiliate is a numbers game — but not a random one. Here's how to recruit creators who actually drive sales, not just claim free samples.
UGC only works when it's briefed, produced and deployed well. Here's a practical guide to running a UGC campaign that converts — not just content that sits in a folder.
The brief makes or breaks a UGC campaign. Too loose and the content misses; too tight and you strip out the authenticity that makes UGC convert. Here's how to strike the balance.
Should you build a live-selling team or outsource it? Here's an honest breakdown of what each really costs — gear, hosts, hours — and how to decide for your brand.
Viewer count is a vanity metric. Here are the live-selling numbers that actually tell you whether your Shopee Live or TikTok Shop Live sessions are working — and how to read them.
Meet the homegrown AI built by Malaysian startups — ILMU, Mesolitica, Respond.io, Wabot, Involve Asia — that Malaysian creators and small businesses should know in 2026, plus the grants that pay for it.
Organic reach has collapsed across almost every platform. Here's the 2026 data — and why smart brands now put budget behind their best content instead of hoping it's seen.
Shopee Live and TikTok Shop Live both sell — but they attract different shoppers and reward different content. Here's how to choose (or run both) in 2026, backed by the numbers.
TikTok Shop went from niche to unavoidable. Here are the 2026 numbers Malaysian brands should know — GMV, growth, live commerce — and what they mean for your strategy.
UGC and influencer marketing get lumped together, but they solve different problems. Here's a clear framework for when to use each — and when to use both.
'Just post some content' undersells the job. Here's what social media management actually involves in 2026, why it drives real ROI, and when to hand it to a team.
The plain-English version of the SushiVid terms that matter to brands — fees, payments, refunds, exclusivity and disputes — before you run a campaign.
TikTok Shop isn't one task — it's content, ads, live and operations working together. Here's what full management actually involves, and the signs it's time to outsource.
Live selling on Shopee and TikTok Shop rewards sellers who go live often and reliably. Here's the data on why consistency wins — and why doing it in-house quietly burns teams out.
User-generated content consistently out-converts glossy brand ads because it feels real. Here's the 2026 data on UGC trust and conversion — and how to put it to work.
Getting views on TikTok Shop but not sales? The problem is usually one of a few fixable things. Here's a diagnostic — and what to do about each.
In 2026, influencing is a real job in the eyes of the regulator. Here's what Malaysian creators must do about tax under the new LHDN rules, and what brands should build into every contract.
People used to Google you. Now they ask ChatGPT, Perplexity and Gemini. Here's a plain-English guide to Generative Engine Optimisation (GEO) — and how to get your brand recommended by AI.
Likes were never ROI. Here's a practical, no-nonsense framework for measuring influencer marketing in 2026 — goals, the right metrics, honest attribution, and a one-page scorecard.
We didn't just advise on TikTok Shop — our founders started their own. Here's how TikTok Shop and affiliate creators actually work for brands in Southeast Asia in 2026.
Everyone wants a fixed rate card. The problem: platforms ship new features faster than the market can standardise a price. Here is why influencer pricing never settles, and how to benchmark it anyway.
Stories, Reels, and Carousels, The Content
If you’ve missed the first part of this article, you may check it out HERE
A story driven FAQ for the new era of influencer
Launching a new brand in 2026 means juggling SEO (now GEO for AI search), social ads, advertorials, influencers, UGC and e-commerce. Here’s the practical sequence that actually works.
What is your definition of a great influencer? To me, a great influencer is someone who engages her followers and does her job well. If an influencer creates funny videos, she has to be really
This article is suitable for budding entrepreneurs and businesses whose brands are not yet established. It doesn’t apply to the Unilevers and P&Gs of the
My mom used to host Tupperware parties at home. That was 40 years ago when she was still in her 30s. She would invite friends and colleagues over for a 'Tupperware Party'. After some small talk over
![5 Reasons You Should Start Influencer Marketing on YouTube [Infographic]](/images/covers/5-reasons-you-should-start-influencer-marketing-on-youtube-infographic.jpg)
As this is the beginning of the year, we thought it'd be nice to start with an
“How Does Influencer Marketing Help Multiply My
SushiVid mempunyai keistimewaan untuk menjalankan beberapa kempen pemasaran Influencer yang paling hebat untuk perniagaan e dagang di Malaysia dan saya boleh katakan ia bermula dengan MYCYBERSALE
Many countries including Malaysia are slowly reducing the economic and have implemented many social restrictions due to the COVID 19 pandemic. Until we have found a cure or a vaccine, or developed
For those who are unfamiliar, 11.11 is an annual shopping festival filled with tempting deals made famous by China. It is the equivalent to Black Friday in the US. For giant Alibaba Group itself,
Ever since the market reopened, the malls are filled with people and events are back again! Have you seen the latest Cosplay event at 3 Damansara? A successful influencer led event can even revive an
We have a new announcement! SushiVid will be, today onwards, the Transparent Influencer Marketing Company. If you are an influencer, by now you probably already know that every influencer marketing
SushiVid has had the privilege to run some of the most awesome influencer marketing campaigns for e commerce businesses in Malaysia and now if I look at it in hindsight, it all started with
Mother's Day 2027 falls on Sunday 9 May. Here's when to brief creators, which campaign ideas work, which products win, and how to handle the day with care.
From goal to final report: a step-by-step plan for running a KOL campaign in Malaysia, with the formats and mechanics that work in 2026 and a sample six-week timeline.
Five rules we've learned from 11 years of influencer campaigns in Malaysia, plus the common mistakes that quietly waste budget.
With the arrival of the pandemic, the economy has been deeply impacted globally. As an influencer marketing agency, we have witnessed the ups and downs of the industry. Events and collaborations
Ramadan and Hari Raya 2027 are closer than they look. Here are the expected dates, what to post in each phase, which creators to book, and how to get the tone right.
How much does it cost? How many influencers do I need? Micro or macro? How soon will I see results? Straight answers to the 10 questions Malaysian brands ask us most.
Instagram and TikTok give you one link in your bio. IGLinks turns it into a mini website with all your links, click tracking, and campaign links for brands. Here's how creators and brands use it.
Influencers can send thousands of people your way. Before they do, make sure those people find something worth staying for. Three things to get right before your first campaign.
Live streaming in Malaysia has moved from a novelty to a sales channel. Here are the main types brands use today, what sells well live, the mistakes to avoid, and how to get started.
Pay creators only when they sell. How cost-per-sale (CPS) influencer marketing works on TikTok Shop and Shopee, when it beats paid posts, and how to make it work.
Where your influencer marketing budget actually goes: creator fees, our management fee, SST, and the other ways SushiVid earns. With a worked RM20,000 example.
How Malaysian restaurants and cafés fill tables in 2026: be findable, post food people crave, work with local food creators, and boost to people who can actually walk in.
A plain-English guide to influencer marketing in Malaysia: what it is, why it works, which creators and platforms to use, what it costs, what to expect, and how to measure it.
Follower count is the least useful number on a creator's profile. Here's what to check instead, how to spot fake followers, and the mistakes to avoid when hiring an influencer.
In 2016 we wrote that SushiVid was a platform, not an MCN and not an agency. Eleven years later we're a KOL & influencer marketing agency, backed by our own technology. Here's what changed, and why.
