110 articles
Brands instinctively reach for the biggest names. But look across our campaigns and a clear pattern emerges: smaller, tightly-matched creators consistently post the highest engagement rates. Here's the data.
Getting someone to download an app is one of the hardest asks in marketing. Across wallet and app campaigns for Touch 'n Go, Watsons and Digi, here's what actually moves people from 'interesting' to 'installed'.
Should you book 4 creators or 173? We looked across our campaigns and the answer is clear: roster size isn't about budget — it's about the objective. Here's how to right-size your next campaign.
What counts as a good engagement rate? We pulled the numbers from our own campaigns across beauty, tech, food and e-commerce to give you real benchmarks — not generic industry averages.
Sometimes the smartest move isn't one big influencer — it's a hundred small ones, all at once. Here's how seeding works, when it wins, and the campaigns where flooding the feed did the job.
Raya, CNY and Ramadan are the Super Bowl of Southeast Asian marketing. We've run festive campaigns for YSL, Shopee, Lazada, Watsons and more — here's what consistently works when the whole region is celebrating.
Double-digit sale days are the busiest — and most competitive — shopping moments of the year. We've run influencer campaigns across 8.8, 9.9, 11.11 and 3.3. Here's what actually converts when everyone is selling at once.
Reach, engagement, launches, sales, sign-ups, followers, store launches — every influencer campaign should start with one clear objective. Here are the seven we run most, and the real SushiVid campaigns that prove each one.
Five things every small business can now outsource to AI — ads, content, research, website revamp and onboarding — with the best tools, links and basic monthly prices for 2026.
Replying to comments and DMs isn't housekeeping — in 2026 it's a growth lever that feeds the algorithm, builds loyalty and catches ready-to-buy customers.
How much should you put behind your content? Here's a practical framework for boosting budgets in 2026 — what to expect for your spend, and where the floor should be.
How often should your brand post on Instagram, TikTok and Facebook in 2026? Here's the data-backed cadence by platform — and why consistency beats bursts every time.
Boosting works — but only if you boost the right content, to the right people, at the right moment. Here's a practical guide to getting reach without burning budget.
Most content calendars are abandoned by week three. Here's how to build one your team actually sticks to — and why consistency, not creativity, is what the algorithm rewards.
TikTok Shop affiliate is a numbers game — but not a random one. Here's how to recruit creators who actually drive sales, not just claim free samples.
UGC only works when it's briefed, produced and deployed well. Here's a practical guide to running a UGC campaign that converts — not just content that sits in a folder.
The brief makes or breaks a UGC campaign. Too loose and the content misses; too tight and you strip out the authenticity that makes UGC convert. Here's how to strike the balance.
Should you build a live-selling team or outsource it? Here's an honest breakdown of what each really costs — gear, hosts, hours — and how to decide for your brand.
Viewer count is a vanity metric. Here are the live-selling numbers that actually tell you whether your Shopee Live or TikTok Shop Live sessions are working — and how to read them.
Meet the homegrown AI built by Malaysian startups — ILMU, Mesolitica, Respond.io, Wabot, Involve Asia — that Malaysian creators and small businesses should know in 2026, plus the grants that pay for it.
Organic reach has collapsed across almost every platform. Here's the 2026 data — and why smart brands now put budget behind their best content instead of hoping it's seen.
Shopee Live and TikTok Shop Live both sell — but they attract different shoppers and reward different content. Here's how to choose (or run both) in 2026, backed by the numbers.
TikTok Shop went from niche to unavoidable. Here are the 2026 numbers Malaysian brands should know — GMV, growth, live commerce — and what they mean for your strategy.
UGC and influencer marketing get lumped together, but they solve different problems. Here's a clear framework for when to use each — and when to use both.
'Just post some content' undersells the job. Here's what social media management actually involves in 2026, why it drives real ROI, and when to hand it to a team.
The plain-English version of the SushiVid terms that matter to brands — fees, payments, refunds, exclusivity and disputes — before you run a campaign.
TikTok Shop isn't one task — it's content, ads, live and operations working together. Here's what full management actually involves, and the signs it's time to outsource.
Live selling on Shopee and TikTok Shop rewards sellers who go live often and reliably. Here's the data on why consistency wins — and why doing it in-house quietly burns teams out.
User-generated content consistently out-converts glossy brand ads because it feels real. Here's the 2026 data on UGC trust and conversion — and how to put it to work.
Getting views on TikTok Shop but not sales? The problem is usually one of a few fixable things. Here's a diagnostic — and what to do about each.
In 2026, influencing is a real job in the eyes of the regulator. Here's what Malaysian creators must do about tax under the new LHDN rules, and what brands should build into every contract.
People used to Google you. Now they ask ChatGPT, Perplexity and Gemini. Here's a plain-English guide to Generative Engine Optimisation (GEO) — and how to get your brand recommended by AI.
Likes were never ROI. Here's a practical, no-nonsense framework for measuring influencer marketing in 2026 — goals, the right metrics, honest attribution, and a one-page scorecard.
We didn't just advise on TikTok Shop — our founders started their own. Here's how TikTok Shop and affiliate creators actually work for brands in Southeast Asia in 2026.
Everyone wants a fixed rate card. The problem: platforms ship new features faster than the market can standardise a price. Here is why influencer pricing never settles, and how to benchmark it anyway.
Stories, Reels, and Carousels, The Content
If you’ve missed the first part of this article, you may check it out HERE
A story driven FAQ for the new era of influencer
Launching a new brand in 2026 means juggling SEO (now GEO for AI search), social ads, advertorials, influencers, UGC and e-commerce. Here’s the practical sequence that actually works.
What is your definition of a great influencer? To me, a great influencer is someone who engages her followers and does her job well. If an influencer creates funny videos, she has to be really
This article is suitable for budding entrepreneurs and businesses whose brands are not yet established. It doesn’t apply to the Unilevers and P&Gs of the
My mom used to host Tupperware parties at home. That was 40 years ago when she was still in her 30s. She would invite friends and colleagues over for a 'Tupperware Party'. After some small talk over
It’s still very early in 2021, but we have seen several of our predictions from meticulous research for our previous blog post: The Influencer Marketing Demands & Trends For 2021 In Malaysia are in
![5 Reasons You Should Start Influencer Marketing on YouTube [Infographic]](/images/covers/5-reasons-you-should-start-influencer-marketing-on-youtube-infographic.jpg)
As this is the beginning of the year, we thought it'd be nice to start with an
“How Does Influencer Marketing Help Multiply My
SushiVid mempunyai keistimewaan untuk menjalankan beberapa kempen pemasaran Influencer yang paling hebat untuk perniagaan e dagang di Malaysia dan saya boleh katakan ia bermula dengan MYCYBERSALE
Many countries including Malaysia are slowly reducing the economic and have implemented many social restrictions due to the COVID 19 pandemic. Until we have found a cure or a vaccine, or developed
Written by Yuh Wen Foong, CEO of
For those who are unfamiliar, 11.11 is an annual shopping festival filled with tempting deals made famous by China. It is the equivalent to Black Friday in the US. For giant Alibaba Group itself,
Ever since the market reopened, the malls are filled with people and events are back again! Have you seen the latest Cosplay event at 3 Damansara? A successful influencer led event can even revive an
We have a new announcement! SushiVid will be, today onwards, the Transparent Influencer Marketing Company. If you are an influencer, by now you probably already know that every influencer marketing
SushiVid has had the privilege to run some of the most awesome influencer marketing campaigns for e commerce businesses in Malaysia and now if I look at it in hindsight, it all started with
If you’ve missed my previous article, you can check it out
Mother’s Day has never been a major marketing event for most brands/ businesses in Malaysia. I guess it’s because Mother’s Day is always stuck in an awkward period (Mid May, after Easter, around
Psst, kami dengar kempen anda tidak begitu popular? Jom sertai kami kerana kami mempunyai kaedah dan cara untuk menyelesaikan masalah
Pssst, We heard your campaigns aren’t doing so hot, here, come closer, we have the right tools and methods to set things
In today’s blog post we will be explaining The SV Group’s 5 best practices for influencer marketing. As a company which has been in the influencer marketing industry for over a decade, we believe the
With the arrival of the pandemic, the economy has been deeply impacted globally. As an influencer marketing agency, we have witnessed the ups and downs of the industry. Events and collaborations
Ramadhan (the Islamic fasting month) is upon us which means Raya is around the corner. We can almost smell the ketupat, lemang and rendang. Even in times of Covid 19, Malaysia plans to stand as a
We noticed that a lot of brands want to work with influencers and at any point in time, influencers have 4 5 brands in collaboration, but there is only one link in bio that they can
In today’s blog post we are about to tackle the top 10 most frequently asked questions about influencer marketing. Before we dive in if you’re running a new business venture which requires a mini
If you’re new to influencer marketing you are probably excited and confused at the same time. Throwback to years ago, it’s the same feeling we get as kids in a candy store with a piece of RM10 from
In case you missed our previous blog post on How to Optimise Your Instagram Profile with IGLinks, we took the courtesy of dedicating this whole blog and elaborate in further detail on how you can
We’re back to talk about one of the upcoming trends of Influencer Marketing in 2021 Influencer Commerce. In case you are wondering what is Influencer Commerce, be sure to head over and read our
Influencer commerce is a new strategic approach implemented by brands and marketers to generate leads and sales. The true definition of Influencer Commerce is the act of using influencers to drive
We’re sure you’ve heard of IGLinks by now, our newest partnership that will make life easier for brands & influencers! We’re very proud of this new member. Below are some of things influencers are
We’re back with another mind blowing blog to enhance your digital marketing game. Make sure to buckle down for today’s blog. You might have seen a lot of brands doing influencer marketing in
Find yourself scratching your head for the upcoming 12.12 and Christmas campaigns, look no further. Tricks of the trade for marketers is to start early. We have anticipated your needs and prepared
This blog is about the importance of IGLinks for you! So, settle down, get comfy and get your Starbucks while we spit some facts your way about IGLinks. We are proud to introduce our new partnership
We are bringing you great news again, this time around from ConfirmPlusChop ! For your information, ConfirmPlusChopis a social commerce platform helping brands to sell products through influencer
Hello SMEs! For those who are interested in KOL Marketing, we have SUPER good news for
At times when the economy appears to be less secure, brands have become extra careful with their spending and the return on their activities. It is not surprising that Influencer marketing has taken
If you ever got on the social media carousel, you would find celebrities and social media icons tapping into their fan following to advertise, be it for products or services. For example, on my
Since the Movement Control Order (MCO) started, there has been trends happening on Instagram, TikTok and Twitter such as the Dalgona Coffee trend which had people whisking for their lives. Hold on to
How often do you watch your friends live stream their activities through social media apps like Facebook, Instagram, or Twitch? It’s possible that most of you — at some point — have seen live
Due to the ever increasing demand for influencer marketing, the team at SushiVid has decided to share more about our best practices and how we think the market will move for this
You know the story – hushed, clandestine meetings. Money passing under the table. Kickbacks. The act of secret profit sharing can give you a giddy euphoric feeling at first, but what happens when the
Before the dawn of social media, I often pined for life as a restaurant reviewer. Sure, it would mean a lot more trips to the gym, but seriously, it would have been worth
If your brand has been having an existential crisis about influencer marketing,don’t fret – you are certainly not
![[Tip 3 of 8] Difference Between Celebrity Endorsement And Influencer Marketing](/images/covers/tip-3-of-8-difference-between-celebrity-endorsement-and-influencer-marketing.jpg)
Celebrity endorsements have been around for a long long time. There is a grey area between the celebrity endorsements and influencer
Once upon a time the only people we saw live were bands or reporters. Then along came Facebook Live and suddenly we were all getting notifications to let us know that such and such is now
![[Tip 1 of 8] What Is Influencer Marketing?](/images/covers/what-is-influencer-marketing.jpg)
I'm going to tell you how influencer marketing could be your newest marketing strategy and how it could immensely benefit your brand. It is undeniable that the digital landscape is changing the way
If you’re into motoring, Rolls Royce has always been the elder statesman; the refined choice of vehicle for a refined lifestyle. You’d be forgiven then for thinking that with their reputation
When you go out for sushi, you don’t just order platter after platter of avocado maki especially when there’s aburi tuna on the
Let’s be honest, life as a wallflower would probably be easier. Putting yourself out there can be a tough ask. Rejection hurts. And it keeps on hurting, no matter how much practice you
![[Proposal Series] Innershine](/images/covers/proposal-series-innershine.jpg)
Beauty isn't only on the outside it's on the inside too. Let your inner beauty shine with
![[Proposal Series] Titan x SushiVid](/images/covers/proposal-series-titan-x-sushivid.jpg)
The famous Neelofa has her very own watch range?! Find out how Influencers come in handy this time... Get
![[Proposal Series] Tourism Indonesia](/images/covers/proposal-series-tourism-indonesia.jpg)
Yes, even the tourism industry uses Influencer Marketing nowadays. Curious on how we pitch our proposal to this
![[Proposal Series] Why GemFive Should Use SushiVid?](/images/covers/proposal-series-why-gemfive-should-use-sushivid.jpg)
Interested in how we propose to clients? Here is one we proposed to GemFive specifically for it's beauty
![[Tip 4 of 8] How To Choose An Influencer For Your Marketing Campaigns?](/images/covers/how-to-choose-an-influencer-for-your-marketing-campaigns.jpg)
How do you market your products/services to the upcoming generation that is a growing community with increasing spending
![[Tip 6 of 8] How To Get The Most Out Of Influencer Marketing](/images/covers/how-to-get-the-most-out-of-influencer-marketing.jpg)
According to Pardot, in 2016, 86% of marketers were turning to influencer marketing. The influencer marketing industry is now aggregated at $1 billion overall and is expected to grow at a rapid speed
![[Proposal Series] Why Flavettes Should Use SushiVid?](/images/covers/proposal-series-why-flavettes-should-use-sushivid.jpg)
Do you ever wonder how we propose an influencers’ name to a client? Well, we start by preparing a proposal presentation or proposal ‘deck’ to showcase what are our goals and ideas are for the
![[Tip 5 of 8] Spotting A Fake Influencer](/images/covers/tip-5-of-8-spotting-a-fake-influencer.jpg)
Working with brand influencers is a great way to expand to your audience, grow online presence and create user generated content. However, where money flows there will be people who try to cheat the
![[Tip 7 of 8] What NOT To Do In Influencer Marketing](/images/covers/tip-7-of-8-what-not-to-do-in-influencer-marketing.jpg)
Influencer marketing is becoming more effective and sophisticated as time passes. Brands can pass on word of mouth about a launch or product through a trustworthy and authentic source which are the
![[Tip 8 of 8] Influencer Marketing: Should You DIY Or Agency?](/images/covers/tip-8-of-8-influencer-marketing-should-you-diy-or-agency.jpg)
In an article written by InfluencerLogic, it is stated that 84% of marketers are planning on implementing at least one influencer campaign in 2017. So, that means you should jump onto the bandwagon,
I’m pretty sure everyone has been in that situation where they can't decide on where to eat. Aside from referring to websites like Yelp and Trip Advisor, people often turn to Food Influencers for
If only money grows on trees then we can just drop whatever we’re doing, jump on a plane and see the world! Oh well, for most of us the closest thing we get to travelling is by scrolling through
![[Tip 2 of 8] What To Expect With Influencer Marketing?](/images/covers/what-to-expect-with-influencer-marketing.jpg)
Do you look at all the reports about Bitcoin and kick yourself? You know, the ones about the early adopters who bought up big and are now virtual reality swimming in their vats of digital money
Anyone for tennis? Did you catch the recent Australian Open final between Roger Federer and Rafael Nadal? Talk about a GRAND SLAM… not just for the game of tennis, but for Nike as well. Let’s be
If you’re used to dealing with traditional advertising agencies, working with an influencer can present as a brave new world. Gone are the plush offices full of execs trying to butter you up. Gone
If you’re in the YouTube game, a viral video is the holy grail. For Influencers it means more followers. For a brand, it means free exposure across news networks and social media. But how do you get
I love TED talks. Chances are you do too; Forbes report that ‘viewers are streaming TED talks at the rate of 2 million times per day.’ TED talks work because they tell stories and engage the
We love her for her dancing, her humour and her social activism. But Ellen DeGeneres is also a social media marketing guru, who usesYouTube, and nowEllenTube with aplomb. In fact,I Digital have noted
Would you pay $42 for a packet of Pot Noodles? Or how about one million dollars for a fishinglure? No, me either. But according to one Cool Material list some people do.
The internet is a funny place. We’re happy to share what we ate for dinner or our most innate thoughts for free with all those “friends” on Facebook. But, when it comes to sharing vital information
At SushiVid, we understand that YouTube sponsorships and endorsements can get a little confusing. So, we've put together a short post that illustrates some of the different types of sponsorships that
Recently we told you that, like sushi, YouTube video marketing is big business. So big in fact that it’s starting to make a dent in the more traditional advertising mediums. You see, YouTube isn’t
