Southeast Asia's leading influencer marketplace — news, tips and best practices for brands and creators across Malaysia, Indonesia, Singapore and beyond.
Every 11.11 gets bigger, but merchants keep less. How Shopee overtook Lazada, how TikTok Shop changed the rules, what China-direct means for local sellers, and eight ways Malaysian brands can still win.
In 2027, Chinese New Year and Ramadan land just two days apart, followed by Hari Raya in March. Here's how Malaysian brands can plan creators, content and timing for two festive seasons at once.
Since 2015 we've worked with thousands of creators. Here are the YouTubers, Instagrammers and bloggers we spotlighted on the blog between 2016 and 2024, all in one place.
Chinese New Year and Ramadan begin two days apart in 2027, with Raya a month later. It's the most exciting season of the year, and one budget has to cover both. Here's what to watch out for, and how to Gong Xi Raya.
DIY, platform or agency? Here's how to decide, the 10 questions to ask any influencer marketing agency in Malaysia, the red flags to watch for, and what a fair fee looks like.
KOL, KOC, celebrity, seeder: what do they actually mean, what do they cost in Malaysia, and which one fits your goal? With real results from our campaigns.
Original data from SushiVid's database of 41,000+ creator profiles: engagement benchmarks by tier and platform, who Malaysia's creators are, what they charge, and what 11 years of campaigns tell us.
Brands instinctively reach for the biggest names. But look across our campaigns and a clear pattern emerges: smaller, tightly-matched creators consistently post the highest engagement rates. Here's the data.
Getting someone to download an app is one of the hardest asks in marketing. Across wallet and app campaigns for Touch 'n Go, Watsons and Digi, here's what actually moves people from 'interesting' to 'installed'.
Should you book 4 creators or 173? We looked across our campaigns and the answer is clear: roster size isn't about budget — it's about the objective. Here's how to right-size your next campaign.
What counts as a good engagement rate? We pulled the numbers from our own campaigns across beauty, tech, food and e-commerce to give you real benchmarks — not generic industry averages.
Sometimes the smartest move isn't one big influencer — it's a hundred small ones, all at once. Here's how seeding works, when it wins, and the campaigns where flooding the feed did the job.
