Southeast Asia's leading influencer marketplace — news, tips and best practices for brands and creators across Malaysia, Indonesia, Singapore and beyond.
Chinese New Year and Ramadan begin two days apart in 2027, with Raya a month later. It's the most exciting season of the year, and one budget has to cover both. Here's what to watch out for, and how to Gong Xi Raya.
After 11 years of influencer campaigns, we built the software we wished we had. Meet ViaCRM: briefs, draft approvals, reports and payouts in one place.
Getting views on TikTok Shop but not sales? The problem is usually one of a few fixable things. Here's a diagnostic — and what to do about each.
A great livestream with no viewers doesn't sell. Boosting isn't just for feed posts — here's how to drive real viewers to your Shopee Live and TikTok Shop Live sessions.
User-generated content consistently out-converts glossy brand ads because it feels real. Here's the 2026 data on UGC trust and conversion — and how to put it to work.
Stories, Reels, and Carousels, The Content
Organic reach has collapsed across almost every platform. Here's the 2026 data — and why smart brands now put budget behind their best content instead of hoping it's seen.
Sometimes the smartest move isn't one big influencer — it's a hundred small ones, all at once. Here's how seeding works, when it wins, and the campaigns where flooding the feed did the job.
People used to Google you. Now they ask ChatGPT, Perplexity and Gemini. Here's a plain-English guide to Generative Engine Optimisation (GEO) — and how to get your brand recommended by AI.
Since 2015 we've worked with thousands of creators. Here are the YouTubers, Instagrammers and bloggers we spotlighted on the blog between 2016 and 2024, all in one place.
In 2026, influencing is a real job in the eyes of the regulator. Here's what Malaysian creators must do about tax under the new LHDN rules, and what brands should build into every contract.
Likes were never ROI. Here's a practical, no-nonsense framework for measuring influencer marketing in 2026 — goals, the right metrics, honest attribution, and a one-page scorecard.
