Southeast Asia's leading influencer marketplace — news, tips and best practices for brands and creators across Malaysia, Indonesia, Singapore and beyond.
Brands instinctively reach for the biggest names. But look across our campaigns and a clear pattern emerges: smaller, tightly-matched creators consistently post the highest engagement rates. Here's the data.
Getting someone to download an app is one of the hardest asks in marketing. Across wallet and app campaigns for Touch 'n Go, Watsons and Digi, here's what actually moves people from 'interesting' to 'installed'.
Should you book 4 creators or 173? We looked across our campaigns and the answer is clear: roster size isn't about budget — it's about the objective. Here's how to right-size your next campaign.
What counts as a good engagement rate? We pulled the numbers from our own campaigns across beauty, tech, food and e-commerce to give you real benchmarks — not generic industry averages.
Sometimes the smartest move isn't one big influencer — it's a hundred small ones, all at once. Here's how seeding works, when it wins, and the campaigns where flooding the feed did the job.
Raya, CNY and Ramadan are the Super Bowl of Southeast Asian marketing. We've run festive campaigns for YSL, Shopee, Lazada, Watsons and more — here's what consistently works when the whole region is celebrating.
Double-digit sale days are the busiest — and most competitive — shopping moments of the year. We've run influencer campaigns across 8.8, 9.9, 11.11 and 3.3. Here's what actually converts when everyone is selling at once.
Reach, engagement, launches, sales, sign-ups, followers, store launches — every influencer campaign should start with one clear objective. Here are the seven we run most, and the real SushiVid campaigns that prove each one.
Nobody enjoys reading terms and conditions — so here's the plain-English version: ten things every influencer working with SushiVid should actually know.
Five things every small business can now outsource to AI — ads, content, research, website revamp and onboarding — with the best tools, links and basic monthly prices for 2026.
Replying to comments and DMs isn't housekeeping — in 2026 it's a growth lever that feeds the algorithm, builds loyalty and catches ready-to-buy customers.
Google now indexes Instagram, TikTok and Reels — so your posts can show up in search. Here are clear, practical steps creators can take to make their social content more search-friendly in 2026.
