TikTok Shop Livestream Insights [Infographic]

Posted on March 20, 2024

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live streaming


The TikTok Live Stream case study analyzed over 120 channels featuring various products to understand how live streaming works across different categories on TikTok. By studying the live streams three times a day for a week, the study aimed to identify patterns and trends that could help businesses use live streaming to connect with their audiences.

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