I still vividly remember the day I was scrolling through internship vacancies and stumbled upon a posting from SushiVid. They were looking for a Social Media Marketing and E-commerce intern. Since I was specifically searching for a role in social media marketing, I thought, “Perfect fit!” and immediately applied on Hiredly.

Now that you have had an in depth understanding of where influencer marketing comes from, let’s take a look at what lies ahead. This is part two of a two part article.

A quick guide to the differences between Influencers, Creators, and UGC. Influencers offer reach, Creators deliver high-quality content, and UGC provides authentic, conversion-friendly videos. The best campaigns mix all three. SushiVid makes it easy for brands to find the right talent and gives creators tools to manage work and get paid smoothly.

Xiao Hong Shu (RED), Instagram, and TikTok all support Stories, short videos, and carousels—but each serves a different audience and purpose. RED is strong for Chinese-speaking users and review-style carousels, Instagram blends aesthetics with shopping features, and TikTok leads in viral reach and direct sales via TikTok Shop. To maximise results, tailor content to each platform instead of cross-posting blindly. Use Stories for engagement, Reels/TikToks for discovery, and Carousels for depth. Pick your main platform based on your target audience and whether you have e-commerce integration.

An influencer-led campaign is a marketing strategy in which the influencer is the front and center piece of the campaign.

Launching a new brand is exciting… until the digital marketing world feels like a giant, confusing jumble. There’s SEO—now evolving into Generative Engine Optimisation—plus social media ads across Facebook, TikTok, and more. Then advertorials, geo-listings like Google Maps or Grab, influencers of all sizes, creators, UGC, and e-commerce management with Shopee or TikTok Shop. It’s overwhelming. That’s why we created a practical, founder-friendly guide for 2025, showing the real sequence that works to build awareness, drive sales, and grow your brand without getting lost in theory.

Want to find a great influencer who is hardworking, creative, affordable, and has great organic reach but you don’t want to burn a hole in your pocket? You should read this article.

We have had to turn away several clients in the past couple of months. It was a difficult call but we did it for our clients' sake. We felt that they were not yet ready for influencer marketing. It may even burn a big hole in their pockets. For us, bad results = bad experience = not putting customers first = bad for the industry. We believe that every business needs to build its foundation first.

After knowing who is Austin Li, here are the things we can learn from him in being a successful live streamer. Not only you can apply these values to live streaming but also in our daily life. Let's rethink and reset our mindset together on the road to success.

The reason this topic is being discussed today is that SushiVid does require influencers to link their social media, and we do from time-to-time profile our influencers so that our clients can search for influencers more effectively. We want you to feel safe and know what goes on inside SushiVid specifically around your data.

In this blog, we want to update everyone with the demands and trends for TikTok in Malaysia for 2021. TikTok has been around for years. According to Globaltimes - TikTok has been downloaded by nearly 200 million users in Southeast Asia, a region with populations close to 630 million. TikTok launched in 2016, but it’s not far behind Instagram with 500 million monthly active users. Instagram ranked 6th place with over 1 billion monthly active users. TikTok is not far behind Instagram, and its only been active for four years. Henceforth, we highly advise brands to start incorporating with TikTok in their influencer marketing campaigns.

Have you heard of the Clubhouse that Elon Musk and Tony Fernandes are in? Clubhouse is a drop-in audio-based social media app where individuals can host and join different conversations. It doesn't require you to post any video or picture. Let's learn more about this app.

As a business that focuses solely on influencer marketing, we are always on the lookout for what’s new in the market and what lies ahead and before we do that, we need to first know where it all began. This is Part one of a two part article.

Explore the enchanting world of Pee Yong’s Diary in our latest blog post! Get to know the creative mind, Pei Yong, as she shares her artistic journey, iconic characters, and dreams for the future. Immerse yourself in the vibrant world of comic artistry. Read more on our blog!

Lipstick is not a common product for a male, but it's pretty common for Austin who sells lipstick online on an e-commerce platform in China with the help of live streaming. During the COVID-19 Pandemic, Austin Li managed to earn a total of 200 million yuan, which is equivalent to USD29 million a year. Let's see how Austin did it.