We have had to turn away several clients in the past couple of months. It was a difficult call but we did it for our clients' sake. We felt that they were not yet ready for influencer marketing. It may even burn a big hole in their pockets. For us, bad results = bad experience = not putting customers first = bad for the industry. We believe that every business needs to build its foundation first.

After knowing who is Austin Li, here are the things we can learn from him in being a successful live streamer. Not only you can apply these values to live streaming but also in our daily life. Let's rethink and reset our mindset together on the road to success.

Want to find a great influencer who is hardworking, creative, affordable, and has great organic reach but you don’t want to burn a hole in your pocket? You should read this article.

The reason this topic is being discussed today is that SushiVid does require influencers to link their social media, and we do from time-to-time profile our influencers so that our clients can search for influencers more effectively. We want you to feel safe and know what goes on inside SushiVid specifically around your data.

In this blog, we want to update everyone with the demands and trends for TikTok in Malaysia for 2021. TikTok has been around for years. According to Globaltimes - TikTok has been downloaded by nearly 200 million users in Southeast Asia, a region with populations close to 630 million. TikTok launched in 2016, but it’s not far behind Instagram with 500 million monthly active users. Instagram ranked 6th place with over 1 billion monthly active users. TikTok is not far behind Instagram, and its only been active for four years. Henceforth, we highly advise brands to start incorporating with TikTok in their influencer marketing campaigns.

Have you heard of the Clubhouse that Elon Musk and Tony Fernandes are in? Clubhouse is a drop-in audio-based social media app where individuals can host and join different conversations. It doesn't require you to post any video or picture. Let's learn more about this app.

As a business that focuses solely on influencer marketing, we are always on the lookout for what’s new in the market and what lies ahead and before we do that, we need to first know where it all began. This is Part one of a two part article.

Explore the enchanting world of Pee Yong’s Diary in our latest blog post! Get to know the creative mind, Pei Yong, as she shares her artistic journey, iconic characters, and dreams for the future. Immerse yourself in the vibrant world of comic artistry. Read more on our blog!

Lipstick is not a common product for a male, but it's pretty common for Austin who sells lipstick online on an e-commerce platform in China with the help of live streaming. During the COVID-19 Pandemic, Austin Li managed to earn a total of 200 million yuan, which is equivalent to USD29 million a year. Let's see how Austin did it.

The TikTok Live Stream case study analyzed over 120 channels featuring various products to understand how live streaming works across different categories on TikTok. By studying the live streams three times a day for a week, the study aimed to identify patterns and trends that could help businesses use live streaming to connect with their audiences.

An influencer-led campaign is a marketing strategy in which the influencer is the front and center piece of the campaign.

It is with so much pleasure that we bring you our latest payment process that should make payment much faster for all our influencers. Read on…

Virtual influencers are computer-generated personas used in influencer marketing to promote products, services, or brands. They offer benefits such as a consistent appearance, a large global reach, and cost-effectiveness, but also have limitations such as a lack of personal connection. A successful example of a virtual influencer campaign is the "Virtual Popstar" by Niantic, which used Lil Miquela to promote a video game and saw a significant increase in engagement and brand awareness. The use of virtual influencers in marketing will likely continue to grow as technology advances.

Everyone has been saying how awesome ChatGPT and AI of all forms is and I too was very intrigued but my happiness was shortlived because the next thing that came to mind was, how this is going to impact influencer marketing! The increasing volume of content being generated and distributed through social media also raises concerns about information overload. What happens then?

Social media is a crucial part of any consumer-facing business's marketing strategy. In Southeast Asia, on top of the obvious Facebook, YouTube, Instagram and TikTok, ever-growing platforms even like the marketplaces offer unique opportunities to reach and engage consumers. Each platform has its own strengths, from live streaming to shoppable posts, and businesses must understand how to utilize each to create effective campaigns. By maximizing their presence on these platforms, businesses can tap into their full potential and grow their brand's presence in the region. Read more…