Updated for 2026. The fundamentals here still hold. For context, influencer marketing is now a roughly USD 32.6 billion global industry returning about USD 5.78 for every USD 1 spent, and in Southeast Asia TikTok drives over half of all influencer campaigns.

Want to read more Infographics? Check out our previous Infographic! 5 Reasons You Should Start Influencer Marketing on YouTubeTell us the types of marketers you have encountered! Comment below!

Sources: Influencer marketing statistics 2026 — Digital Applied; Influencer marketing statistics Malaysia 2026 — INSG.