Updated for 2026. YouTube is still a powerhouse — especially with Shorts — and video continues to dominate Southeast Asian influencer content. The reasons below hold; in 2026 the norm is a TikTok-plus-YouTube-Shorts combination rather than either alone.

As this is the beginning of the year, we thought it'd be nice to start with an infographic.

YouTubers, this is something light that you could share with brands to convince them that you're the thing they are missing in their brand.

Brands, we have done an extensive snooping on the internet to bring you these stats! Let's get started with YouTube sponsorships!

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Sources: Influencer marketing statistics 2026 — Digital Applied; Influencer marketing statistics Malaysia 2026 — INSG.