55 articles
In 2027, Chinese New Year and Ramadan land just two days apart, followed by Hari Raya in March. Here's how Malaysian brands can plan creators, content and timing for two festive seasons at once.
Chinese New Year and Ramadan begin two days apart in 2027, with Raya a month later. It's the most exciting season of the year, and one budget has to cover both. Here's what to watch out for, and how to Gong Xi Raya.
DIY, platform or agency? Here's how to decide, the 10 questions to ask any influencer marketing agency in Malaysia, the red flags to watch for, and what a fair fee looks like.
KOL, KOC, celebrity, seeder: what do they actually mean, what do they cost in Malaysia, and which one fits your goal? With real results from our campaigns.
Original data from SushiVid's database of 41,000+ creator profiles: engagement benchmarks by tier and platform, who Malaysia's creators are, what they charge, and what 11 years of campaigns tell us.
Brands instinctively reach for the biggest names. But look across our campaigns and a clear pattern emerges: smaller, tightly-matched creators consistently post the highest engagement rates. Here's the data.
Getting someone to download an app is one of the hardest asks in marketing. Across wallet and app campaigns for Touch 'n Go, Watsons and Digi, here's what actually moves people from 'interesting' to 'installed'.
Should you book 4 creators or 173? We looked across our campaigns and the answer is clear: roster size isn't about budget — it's about the objective. Here's how to right-size your next campaign.
What counts as a good engagement rate? We pulled the numbers from our own campaigns across beauty, tech, food and e-commerce to give you real benchmarks — not generic industry averages.
Sometimes the smartest move isn't one big influencer — it's a hundred small ones, all at once. Here's how seeding works, when it wins, and the campaigns where flooding the feed did the job.
Raya, CNY and Ramadan are the Super Bowl of Southeast Asian marketing. We've run festive campaigns for YSL, Shopee, Lazada, Watsons and more — here's what consistently works when the whole region is celebrating.
Double-digit sale days are the busiest — and most competitive — shopping moments of the year. We've run influencer campaigns across 8.8, 9.9, 11.11 and 3.3. Here's what actually converts when everyone is selling at once.
Reach, engagement, launches, sales, sign-ups, followers, store launches — every influencer campaign should start with one clear objective. Here are the seven we run most, and the real SushiVid campaigns that prove each one.
Meet the homegrown AI built by Malaysian startups — ILMU, Mesolitica, Respond.io, Wabot, Involve Asia — that Malaysian creators and small businesses should know in 2026, plus the grants that pay for it.
UGC and influencer marketing get lumped together, but they solve different problems. Here's a clear framework for when to use each — and when to use both.
The plain-English version of the SushiVid terms that matter to brands — fees, payments, refunds, exclusivity and disputes — before you run a campaign.
In 2026, influencing is a real job in the eyes of the regulator. Here's what Malaysian creators must do about tax under the new LHDN rules, and what brands should build into every contract.
Likes were never ROI. Here's a practical, no-nonsense framework for measuring influencer marketing in 2026 — goals, the right metrics, honest attribution, and a one-page scorecard.
Everyone wants a fixed rate card. The problem: platforms ship new features faster than the market can standardise a price. Here is why influencer pricing never settles, and how to benchmark it anyway.
I still vividly remember the day I was scrolling through internship vacancies and stumbled upon a posting from SushiVid. They were looking for a Social Media Marketing and E commerce intern. Since I
If you’ve missed the first part of this article, you may check it out HERE
The end of my first year in English Language and Communication has finally arrived, which means it’s time for the exhilarating (and sometimes daunting) quest for a Co Op placement—basically, a fancy
A story driven FAQ for the new era of influencer
![What is an influencer-led campaign? [Infographic]](/images/covers/what-is-an-influencer-led-campaign-infographic.jpg)
Updated for 2026. Influencer-led campaigns remain a core strategy — the global influencer marketing industry is now worth around USD 32.6 billion , roughly 19x bigger than a decade…
What is your definition of a great influencer? To me, a great influencer is someone who engages her followers and does her job well. If an influencer creates funny videos, she has to be really
Instagram and other social media platforms have transformed how brands connect with their audiences, making influencer marketing an essential tool. Thailand, with its vibrant culture and tech savvy
This article is suitable for budding entrepreneurs and businesses whose brands are not yet established. It doesn’t apply to the Unilevers and P&Gs of the
As I’m browsing my Facebook in the morning, I see an article shared by a friend that seems interesting. I click to check it out, only to get a pop up asking me to allow cookies and without much
My mom used to host Tupperware parties at home. That was 40 years ago when she was still in her 30s. She would invite friends and colleagues over for a 'Tupperware Party'. After some small talk over
![5 Reasons You Should Start Influencer Marketing on YouTube [Infographic]](/images/covers/5-reasons-you-should-start-influencer-marketing-on-youtube-infographic.jpg)
As this is the beginning of the year, we thought it'd be nice to start with an
Since we all started using ChatGPT, we’ve wondered what AI would do to social media — and to influencer marketing. Here’s the original take, updated with where it actually landed in 2026.
![Types Of Annoying Marketers [Infographic]](/images/covers/types-of-annoying-marketers-infographic.jpg)
Want to read more Infographics? Check out our previous Infographic! 5 Reasons You Should Start Influencer Marketing on YouTubeTell us the types of marketers you have encountered! Comment
Virtual influencers — computer-generated personas that exist only online — have grown from novelty to a multi-billion-dollar corner of influencer marketing. Here’s what they are, and their pros and cons.
In today's digital age, influencer marketing has become a powerful tool for B2C brands looking to enhance their online presence and engage with their target audience. SushiVid embarked on this
According to data from Datareportal, as of January 2022, TikTok had over 210 million monthly active users (MAUs) in Southeast Asia, representing an increase of 10% compared to the same period in the
“How Does Influencer Marketing Help Multiply My
SushiVid mempunyai keistimewaan untuk menjalankan beberapa kempen pemasaran Influencer yang paling hebat untuk perniagaan e dagang di Malaysia dan saya boleh katakan ia bermula dengan MYCYBERSALE
Many countries including Malaysia are slowly reducing the economic and have implemented many social restrictions due to the COVID 19 pandemic. Until we have found a cure or a vaccine, or developed
Ever since the market reopened, the malls are filled with people and events are back again! Have you seen the latest Cosplay event at 3 Damansara? A successful influencer led event can even revive an
We have a new announcement! SushiVid will be, today onwards, the Transparent Influencer Marketing Company. If you are an influencer, by now you probably already know that every influencer marketing
SushiVid has had the privilege to run some of the most awesome influencer marketing campaigns for e commerce businesses in Malaysia and now if I look at it in hindsight, it all started with
Mother's Day 2027 falls on Sunday 9 May. Here's when to brief creators, which campaign ideas work, which products win, and how to handle the day with care.
From goal to final report: a step-by-step plan for running a KOL campaign in Malaysia, with the formats and mechanics that work in 2026 and a sample six-week timeline.
Five rules we've learned from 11 years of influencer campaigns in Malaysia, plus the common mistakes that quietly waste budget.
Ramadan and Hari Raya 2027 are closer than they look. Here are the expected dates, what to post in each phase, which creators to book, and how to get the tone right.
How much does it cost? How many influencers do I need? Micro or macro? How soon will I see results? Straight answers to the 10 questions Malaysian brands ask us most.
Influencers can send thousands of people your way. Before they do, make sure those people find something worth staying for. Three things to get right before your first campaign.
Where your influencer marketing budget actually goes: creator fees, our management fee, SST, and the other ways SushiVid earns. With a worked RM20,000 example.
How Malaysian restaurants and cafés fill tables in 2026: be findable, post food people crave, work with local food creators, and boost to people who can actually walk in.
What we learnt from taking SushiVid to
A plain-English guide to influencer marketing in Malaysia: what it is, why it works, which creators and platforms to use, what it costs, what to expect, and how to measure it.
Follower count is the least useful number on a creator's profile. Here's what to check instead, how to spot fake followers, and the mistakes to avoid when hiring an influencer.
We may only be two years old, but SushiVid can now boast going to college and another passport
Yes I got the title inspiration from the book and series of 13 Reasons Why, butturns out I don’t have 13 reasons why you should Intern at SushiVid, but here are my main top 5
In 2016 we wrote that SushiVid was a platform, not an MCN and not an agency. Eleven years later we're a KOL & influencer marketing agency, backed by our own technology. Here's what changed, and why.
