UGC
How to Run a UGC Campaign That Actually Drives Sales
UGC only works when it's briefed, produced and deployed well. Here's a practical guide to running a UGC campaign that converts — not just content that sits in a folder.
4 articles
UGC only works when it's briefed, produced and deployed well. Here's a practical guide to running a UGC campaign that converts — not just content that sits in a folder.
The brief makes or breaks a UGC campaign. Too loose and the content misses; too tight and you strip out the authenticity that makes UGC convert. Here's how to strike the balance.
UGC and influencer marketing get lumped together, but they solve different problems. Here's a clear framework for when to use each — and when to use both.
User-generated content consistently out-converts glossy brand ads because it feels real. Here's the 2026 data on UGC trust and conversion — and how to put it to work.