14 articles
MCN, TAP, CAP, TSP and ad agencies all work with TikTok, but they do very different jobs. Here's who does what, how each one earns, and which one you need.
Every 11.11 gets bigger, but merchants keep less. How Shopee overtook Lazada, how TikTok Shop changed the rules, what China-direct means for local sellers, and eight ways Malaysian brands can still win.
Double-digit sale days are the busiest — and most competitive — shopping moments of the year. We've run influencer campaigns across 8.8, 9.9, 11.11 and 3.3. Here's what actually converts when everyone is selling at once.
TikTok Shop affiliate is a numbers game — but not a random one. Here's how to recruit creators who actually drive sales, not just claim free samples.
Shopee Live and TikTok Shop Live both sell — but they attract different shoppers and reward different content. Here's how to choose (or run both) in 2026, backed by the numbers.
TikTok Shop went from niche to unavoidable. Here are the 2026 numbers Malaysian brands should know — GMV, growth, live commerce — and what they mean for your strategy.
TikTok Shop isn't one task — it's content, ads, live and operations working together. Here's what full management actually involves, and the signs it's time to outsource.
Getting views on TikTok Shop but not sales? The problem is usually one of a few fixable things. Here's a diagnostic — and what to do about each.
We didn't just advise on TikTok Shop — our founders started their own. Here's how TikTok Shop and affiliate creators actually work for brands in Southeast Asia in 2026.
![TikTok Shop Livestream Insights [Infographic]](/images/covers/tiktok-shop-livestream-insights-infographic.jpg)
The TikTok Live Stream case study analyzed over 120 channels featuring various products to understand how live streaming works across different categories on TikTok. By studying the live streams
SushiVid mempunyai keistimewaan untuk menjalankan beberapa kempen pemasaran Influencer yang paling hebat untuk perniagaan e dagang di Malaysia dan saya boleh katakan ia bermula dengan MYCYBERSALE
For those who are unfamiliar, 11.11 is an annual shopping festival filled with tempting deals made famous by China. It is the equivalent to Black Friday in the US. For giant Alibaba Group itself,
SushiVid has had the privilege to run some of the most awesome influencer marketing campaigns for e commerce businesses in Malaysia and now if I look at it in hindsight, it all started with
Pay creators only when they sell. How cost-per-sale (CPS) influencer marketing works on TikTok Shop and Shopee, when it beats paid posts, and how to make it work.
