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How to review and approve influencer content: a two-layer workflow
Most approval problems aren't about bad content. They're about scattered feedback and nobody knowing which draft is final. Here's a workflow that fixes it.
9 articles
Most approval problems aren't about bad content. They're about scattered feedback and nobody knowing which draft is final. Here's a workflow that fixes it.
The transfer is the easy part. Vendor forms, invoices, foreign creators and late payments are where it gets hard. Here's a payment process that scales.
One standard workflow, strict separation between clients, and templates for everything that repeats. How agencies handle a big client list with a small team.
Most rejected drafts start with a vague brief. Here's a free influencer brief template, plus do's and don'ts, banned words, disclaimers and sample content.
The word platform covers very different products. Here's what campaign management software does, a checklist for choosing, and the questions to ask vendors.
A good report answers three questions on page one: what we spent, what we got and what we'd do next. Here are the metrics, formulas and a structure to copy.
A marketplace helps you find creators you do not know yet. A CRM helps you run campaigns with the ones you do. Here is how to tell which one you need.
After 11 years of influencer campaigns, we built the software we wished we had. Meet Sapotmode: briefs, draft approvals, reports and payouts in one place.
Spreadsheets are a great start. Here are seven signs yours now costs more time than it saves, what to move out first, and a simple migration checklist.