We didn't just advise on TikTok Shop — our founders started their own. Here's how TikTok Shop and affiliate creators actually work for brands in Southeast Asia in 2026.
Everyone wants a fixed rate card. The problem: platforms ship new features faster than the market can standardise a price. Here is why influencer pricing never settles, and how to benchmark it anyway.
Stories, Reels, and Carousels, The Content
If you’ve been creating content for social media, you already know that getting likes and shares isn’t the end goal. Engagement is about so much more: sparking conversations, building trust, and
I still vividly remember the day I was scrolling through internship vacancies and stumbled upon a posting from SushiVid. They were looking for a Social Media Marketing and E commerce intern. Since I
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The end of my first year in English Language and Communication has finally arrived, which means it’s time for the exhilarating (and sometimes daunting) quest for a Co Op placement—basically, a fancy
A story driven FAQ for the new era of influencer
![What is an influencer-led campaign? [Infographic]](/images/covers/what-is-an-influencer-led-campaign-infographic.jpg)
Updated for 2026. Influencer-led campaigns remain a core strategy — the global influencer marketing industry is now worth around USD 32.6 billion , roughly 19x bigger than a decade…
Launching a new brand in 2026 means juggling SEO (now GEO for AI search), social ads, advertorials, influencers, UGC and e-commerce. Here’s the practical sequence that actually works.
What is your definition of a great influencer? To me, a great influencer is someone who engages her followers and does her job well. If an influencer creates funny videos, she has to be really
Instagram and other social media platforms have transformed how brands connect with their audiences, making influencer marketing an essential tool. Thailand, with its vibrant culture and tech savvy
