For Brands
How Much Should You Spend on Boosting? A Budget Guide
How much should you put behind your content? Here's a practical framework for boosting budgets in 2026 — what to expect for your spend, and where the floor should be.
How much should you put behind your content? Here's a practical framework for boosting budgets in 2026 — what to expect for your spend, and where the floor should be.
How often should your brand post on Instagram, TikTok and Facebook in 2026? Here's the data-backed cadence by platform — and why consistency beats bursts every time.
A great livestream with no viewers doesn't sell. Boosting isn't just for feed posts — here's how to drive real viewers to your Shopee Live and TikTok Shop Live sessions.
Boosting works — but only if you boost the right content, to the right people, at the right moment. Here's a practical guide to getting reach without burning budget.
Most content calendars are abandoned by week three. Here's how to build one your team actually sticks to — and why consistency, not creativity, is what the algorithm rewards.
TikTok Shop affiliate is a numbers game — but not a random one. Here's how to recruit creators who actually drive sales, not just claim free samples.
UGC only works when it's briefed, produced and deployed well. Here's a practical guide to running a UGC campaign that converts — not just content that sits in a folder.
A live selling session isn't a free-flowing chat — the ones that convert follow a loose script. Here's a proven structure for hooks, product blocks and closes that sell.
The brief makes or breaks a UGC campaign. Too loose and the content misses; too tight and you strip out the authenticity that makes UGC convert. Here's how to strike the balance.
Should you build a live-selling team or outsource it? Here's an honest breakdown of what each really costs — gear, hosts, hours — and how to decide for your brand.
Viewer count is a vanity metric. Here are the live-selling numbers that actually tell you whether your Shopee Live or TikTok Shop Live sessions are working — and how to read them.
Meet the homegrown AI built by Malaysian startups — ILMU, Mesolitica, Respond.io, Wabot, Involve Asia — that Malaysian creators and small businesses should know in 2026, plus the grants that pay for it.