For Brands
Why Your TikTok Shop Isn't Converting (and How to Fix It)
Getting views on TikTok Shop but not sales? The problem is usually one of a few fixable things. Here's a diagnostic — and what to do about each.
Getting views on TikTok Shop but not sales? The problem is usually one of a few fixable things. Here's a diagnostic — and what to do about each.
In 2026, influencing is a real job in the eyes of the regulator. Here's what Malaysian creators must do about tax under the new LHDN rules, and what brands should build into every contract.
If it feels like the creators around you are suddenly posting twice as often without burning out, you're not imagining it. The difference usually isn't talent or free time. It's their
People used to Google you. Now they ask ChatGPT, Perplexity and Gemini. Here's a plain-English guide to Generative Engine Optimisation (GEO) — and how to get your brand recommended by AI.
Likes were never ROI. Here's a practical, no-nonsense framework for measuring influencer marketing in 2026 — goals, the right metrics, honest attribution, and a one-page scorecard.
We didn't just advise on TikTok Shop — our founders started their own. Here's how TikTok Shop and affiliate creators actually work for brands in Southeast Asia in 2026.
Everyone wants a fixed rate card. The problem: platforms ship new features faster than the market can standardise a price. Here is why influencer pricing never settles, and how to benchmark it anyway.
Stories, Reels, and Carousels, The Content
If you’ve been creating content for social media, you already know that getting likes and shares isn’t the end goal. Engagement is about so much more: sparking conversations, building trust, and
I still vividly remember the day I was scrolling through internship vacancies and stumbled upon a posting from SushiVid. They were looking for a Social Media Marketing and E commerce intern. Since I
If you’ve missed the first part of this article, you may check it out HERE
The end of my first year in English Language and Communication has finally arrived, which means it’s time for the exhilarating (and sometimes daunting) quest for a Co Op placement—basically, a fancy