TikTok Live Streaming: Easy Guide and Tips

3. Add a Catchy title, and add in any effects that you like

4. Tap the "Go Live" button to start your stream.

That’s it! You are now live and can start sharing with your audience immediately. Remember to smile, be enthusiastic, and keep your viewers interested throughout the stream.

Here are some tips for a successful live stream:

1. Don’t Avoid Expensive Items: During the early stages of live streaming, low-ticket items (price range between RM10 - 20) sold well. However, these days, we are seeing companies like HABIB Jewels who are selling gold jewellery ranging from RM200 to RM5000, which also sell impressively well.

2. Make Use of Live Stream Mechanics: Live stream mechanics like giving out coins are also good ways to attract viewers. Generally, we find that when you spend RM50, you can get 15 - 20 new followers for your Shopee store. Over time, this follower growth makes your channel much more creditworthy. 

3. Work with TikTok Marketing Agencies: Work with an agency like SushiVid because we have contacts with the organisations. We have know-how from other clients' campaigns, and we could apply our knowledge to your campaign. Once you get onboard to do a live stream, we can definitely share more of our know-how and even Shopee PIC/ TikTok Shop PIC contacts so that we can get more support. 

4. Add Items to Your Shop: We have also found that adding more products to the cart than what you are actually sharing helps. If today, you're only featuring 5 products, it’s best to add 30 or 50 more products because it means your viewers have more things to browse while listening to you. Some amateurs would put just the 5 products, but from our experience, adding a few more products helps. 

5. Use Stickers and Labels: We have also found that sometimes, with live streams, stickers and labels will help make things clearer for the viewers. People come in mid-live and people leave mid-live as well. Someone who just joined the live may not know exactly which product you're talking about, so putting a label clearly "ITEM 20" will help them see exactly which product you're talking about.

By following these steps and tips, you'll be ready to create engaging and successful live streams on TikTok.

Benefits of Live Streaming on TikTok

Live streaming on TikTok offers several benefits that can help you grow your brand and engage with your audience. One of the main advantages is the ability to engage with your audience in real time. This immediate interaction allows you to build a stronger connection with your viewers. You can answer their questions, respond to their comments, and thank them for their support right away. This engagement makes your audience feel valued and keeps them coming back for more.

Another benefit is the potential to increase your followers and likes. When you go live, TikTok sends notifications to your followers, which can attract more viewers to your stream. Engaging and entertaining live streams can lead to more people following your account and liking your videos. The more you interact with your audience, the more likely they are to share your content with others, expanding your reach even further.

Live streaming is also a great way to showcase your products or brand. You can demonstrate how your products work, give a behind-the-scenes look at your brand, or launch new items. This allows your audience to see your products in action and ask questions they might have. It’s an effective way to build trust and credibility, as viewers can see your genuine enthusiasm and expertise.

Best Practices for TikTok Live Streaming

To make your live stream successful, it’s important to follow some best practices. First, plan your content ahead of time. Decide what topics you want to cover, what products to showcase, and any key messages you want to share. Having a plan helps you stay focused and makes your stream more engaging.

Interaction with your viewers is crucial. Respond to their comments, ask them questions, and involve them in your stream. This keeps your audience interested and makes them feel like part of the conversation. Use friendly and approachable language to ensure everyone feels welcome.

Using visuals and effects can make your live stream more engaging. TikTok offers various filters and effects that you can use to enhance your live stream. You can also use props, product samples, or visual aids to illustrate your points. Visuals help keep your audience’s attention and make your content more memorable.

Remember to monitor your stream’s quality. Ensure you have a stable internet connection to avoid interruptions. Use good lighting and position your camera steadily to provide a clear and professional-looking stream. By following these best practices, you can create engaging and successful live streams on TikTok.

Conclusion

TikTok live streaming is a powerful way to interact with your audience and grow your brand. You can make the most of this exciting feature by understanding the basics, following a step-by-step guide to start streaming, and employing best practices. Live streaming allows you to engage with your audience in real time, build strong connections, and showcase your products effectively.