Category: I'm a Brand

How to spot a hidden gem influencer in Malaysia?

Posted on April 28, 2025

Want to find a great influencer who is hardworking, creative, affordable, and has great organic reach but you don’t want to burn a hole in your pocket? You should read this article.

Labels:I'm a Brand, Tips and Tricks, I'm an Influencer, KOL Marketing, Recommended

As a business, never do influencer marketing unless you have completed these steps.

Posted on April 2, 2024

We have had to turn away several clients in the past couple of months. It was a difficult call but we did it for our clients' sake. We felt that they were not yet ready for influencer marketing. It may even burn a big hole in their pockets. For us, bad results = bad experience = not putting customers first = bad for the industry. We believe that every business needs to build its foundation first.

Labels:Featured, I'm a Brand, Tips and Tricks, KOL Marketing, Recommended

Top 10 TikTok Trends in Malaysia This 2021

Posted on March 20, 2024

In this blog, we want to update everyone with the demands and trends for TikTok in Malaysia for 2021. TikTok has been around for years. According to Globaltimes - TikTok has been downloaded by nearly 200 million users in Southeast Asia, a region with populations close to 630 million. TikTok launched in 2016, but it’s not far behind Instagram with 500 million monthly active users. Instagram ranked 6th place with over 1 billion monthly active users. TikTok is not far behind Instagram, and its only been active for four years. Henceforth, we highly advise brands to start incorporating with TikTok in their influencer marketing campaigns.

Labels:Featured, I'm a Brand, KOL Marketing, Recommended

The History of Influencer Marketing

Posted on March 20, 2024

As a business that focuses solely on influencer marketing, we are always on the lookout for what’s new in the market and what lies ahead and before we do that, we need to first know where it all began. This is Part one of a two part article.

Labels:Featured, I'm a Brand, Special Coverage, Infographic, I'm an Influencer, KOL Marketing, Recommended

5 Reasons You Should Start Influencer Marketing on YouTube [Infographic]

Posted on January 12, 2024

As this is the beginning of the year, we thought it'd be nice to start with an infographic.

Labels:Infographic, I'm a Brand

What Will The Next 7 Years Look Like For Influencer Marketing? (Part 2)

Posted on January 12, 2024

Now that you have had an in depth understanding of where influencer marketing comes from, let’s take a look at what lies ahead. This is part two of a two part article.

Labels:I'm a Brand, Special Coverage, Infographic, I'm an Influencer, KOL Marketing, Recommended, Featured

What local top e-commerce players did for Malaysia’s 11.11 Shopping Festival

Posted on September 6, 2023

For those who are unfamiliar, 11.11 is an annual shopping festival filled with tempting deals made famous by China. It is the equivalent to Black Friday in the US. For giant Alibaba Group itself, they generated over US$10 Billion GMV within the first hour of the shopping festival to a total of US$31 Billion in 24 hours.

The 5 Reasons Why You Should Consider Influencer Marketing

Posted on September 6, 2023

Many countries including Malaysia are slowly reducing the economic and have implemented many social restrictions due to the COVID-19 pandemic. Until we have found a cure or a vaccine, or developed herd immunity, we will have to adjust to the “new normal”. The new way of living and going about our lives including work and interacting with other people. This “new normal” will be changing constantly. How so?

Labels:Featured, I'm a Brand, Tips and Tricks, KOL Marketing, Recommended

How To Multiply Your Sales With Influencer Marketing

Posted on September 6, 2023

That’s the big red question everyone who is new to influencer marketing will be asking themselves. Well, to find an answer to that question, you will first need to read about the Top 10 Most Frequently Asked Questions about Influencer Marketing. Nonetheless, if your main focus for influencer marketing is purely for sales generation, then you’ve come to the perfect blog post. In today’s blog, we will lay down tips on how you can multiply your sales with influencer marketing. Let’s get right into it.

Labels:Featured, I'm a Brand, Tips and Tricks, KOL Marketing, Cost-Per-Sale, live streaming

The Impact of The Emergence of Metaverse to Influencer Marketing

Posted on September 6, 2023

The web is ever changing. Just when we thought Tik Tok is a breath of fresh air in the social media scene seeing that it’s not from Silicon Valley and all, Facebook has re-emerged from the grave and renamed itself as Meta. This is the news that has kept me awake for a while now. What does this mean to influencer marketing and SushiVid specifically? How should I evolve my business? Do we even have the expertise required for this change? Read on…

Labels:Featured, I'm a Brand, KOL Marketing, Recommended, Influencer

Perayaan E-Dagang di Malaysia dan kesannya terhadap Pemasaran Influencer

Posted on September 6, 2023

Sebagai ibu bapa, anda tahu kalendar sekolah tahun setiap tahun tetapi sebagai pemilik perniagaan, adakah anda tahu kalendar perniagaan? Bagaimanakah anda membuat kempen pemasaran influencer untuk bertepatan dengan jualan e-dagang?

Labels:Featured, Influencer, Recommended, I'm a Brand, KOL Marketing

SushiVid - the First Transparent Influencer Marketing Company!

Posted on June 8, 2023

This was a huge step for us, and after lots of thinking, we have decided it’s time to take this new step towards a cleaner and better industry for us! This is why we have rearranged our pricing structure and we now call ourselves The Transparent Influencer Marketing Company! Read on to find out more...

Labels:Featured, I'm a Brand, Special Coverage, I'm an Influencer, KOL Marketing, Recommended

How to Leverage Influencers to Maximize Your Event

Posted on June 8, 2023

Ever since the market reopened, the malls are filled with people and events are back again! Have you seen the latest Cosplay event at 3 Damansara? A successful influencer-led event can even revive an almost dead mall! As an Influencer Marketing company we want you to succeed for your next upcoming event. So, we decided to share the whys and hows to engage with influencers for an event. Let’s dig in!

Labels:Featured, I'm a Brand, Special Coverage, KOL Marketing, Recommended

E-Commerce festivals in Malaysia and it’s impact on influencer marketing

Posted on May 29, 2023

As parents, you know the school calendar year by heart but as a business owner, do you know the business calendar? How do you create an influencer marketing campaign to coincide with e-commerce sales?

Labels:Featured, I'm a Brand, Influencer, KOL Marketing, Recommended

Creative Campaign Ideas for Mother’s Day

Posted on April 25, 2022

In my previous article, I shared about the different groups of mothers and some of the products that could benefit from doing influencer marketing during Mother’s Day. In this article, I will share some creative campaign ideas on how to promote some of these products.

Labels:Featured, I'm a YouTuber, I'm a Brand, Tips and Tricks, KOL Marketing, Recommended

Products that could benefit from a marketing campaign on Mother’s Day

Posted on April 25, 2022

What are some of the products that would benefit from a Mother’s Day campaign? To truly benefit from this question, I guess we need to dig a little deeper. There are many groups of mother audiences. After all, a women who chooses to become a mother goes through more than 3 quarters of their lives as a mother. So pretty much any product that a women could use in those 3 quarters could and should promote a Mother’s Day campaign. Read to find out more.

Labels:Featured, I'm a Brand, Influencer, KOL Marketing, Recommended

如何打造无敌的网红营销

Posted on May 28, 2021

最近你的广告或是宣传活动是否进行得不怎么样呢？别担心，我们这里有对的方法和工具，可以帮到你！

Labels:I'm a Brand, KOL Marketing, Recommended, Chinese

Cara Untuk Membina Kempen Pemasaran KOL Yang Terbaik

Posted on May 28, 2021

Kami dengar kempen anda tidak begitu popular? Jom sertai kami kerana kami mempunyai kaedah dan cara untuk menyelesaikan masalah tersebut!

Labels:I'm a Brand, KOL Marketing, Recommended

How To Make the BEST KOL Marketing Campaign You’ll Ever Have

Posted on May 19, 2021

We heard your campaigns aren’t doing so hot, here, come closer, we have the right tools and methods to set things right.

Labels:Featured, I'm a Brand, KOL Marketing, Recommended

5 Best Practices In Influencer Marketing

Posted on May 17, 2021

In today’s blog post we will be explaining The SV Group’s 5 best practices for influencer marketing. As a company which has been in the influencer marketing industry for 5 years, we believe the following practices are crucial to executing your influencer marketing company.

Labels:I'm a Brand, Tips and Tricks, KOL Marketing, Recommended

KOLs Post-Pandemic: How to Expand Monetize Channels

Posted on May 4, 2021

With the arrival of the pandemic, the economy has been deeply impacted globally. As an influencer marketing agency, we have witnessed the ups and downs of the industry. Events and collaborations getting cancelled had put influencers into a crisis state especially for full-time influencers.

Labels:Featured, I'm a Brand, I'm an Influencer, KOL Marketing, Recommended

网红营销如何帮我销量大幅增加？

Posted on March 29, 2021

“网红营销如何帮我销量大幅增加？”

这是任何刚接触网红营销的各位会问自己的问题。为了解惑，你先要阅读这个关于网红营销的10个最常见问题。

尽管如此，如果你对网红营销最关注的单纯是为了提高销量，那你就来对地方了。今天我们将会举例如何通过网红营销来让你销售大增。让我们开始吧！

Labels:I'm a Brand, Chinese, KOL Marketing, Recommended

关于网红营销10个最常见的问题

Posted on March 29, 2021

网络营销日益普及化，你发现了吗？商家们纷纷投其怀中。网络营销真的如此强大吗？今天就让我们揭开网红营销的神秘面纱。

Labels:I'm a Brand, Chinese, KOL Marketing, Recommended

How Else Can Brands Do Marketing During Raya

Posted on March 16, 2021

Ramadhan (the Islamic fasting month) is upon us which means Raya is around the corner. We can almost smell the ketupat, lemang and rendang. Even in times of Covid-19, Malaysia plans to stand as a nation and celebrate this holiday season together in the safety of our own homes.

Labels:I'm a Brand, Tips and Tricks, KOL Marketing, Featured

How To Drive Traffic To Your Website From Instagram With One Simple Tool

Posted on March 11, 2021

In case you haven’t heard, The SV Group’s newest addition to our family is IGLinks.io, a platform to create your own mini-page that is able to break the one Link In Bio limit on social media. IGLinks.io is an online platform that allows users to seamlessly insert links to other pages on their phones within only 5 minutes. In 2020, Lazada used as a promo-page to list all of their on-going promos on top of their monthly promo during their influencer marketing campaign with us.

Labels:Featured, I'm a Brand, Tips and Tricks, I'm an Influencer, KOL Marketing, Recommended

2021年马来西亚10大TikTok趋势

Posted on January 25, 2021

抖音 (TikTok) 渐渐变成大众常用的社交媒体。它的崛起你懂多少？它到底有什么魔力，可以让人们陷入其中，今天就让我们来探讨，TikTok 的潜能以及未来趋势

Labels:I'm a Brand, KOL Marketing, Recommended

2021年马来西亚KOL营销需求和趋势

Posted on January 14, 2021

我们今天想和大家分享一个绝对令人振奋的博客内容，以改变您的数字营销游戏。绝对不要错过接下来的内容分享，不然你会后悔哦！相信大家可能已经看到很多品牌在马来西亚进行KOL营销，尤其是在MCO时期。品牌范围从中小型企业到知名品牌，例如LAZADA和Watsons。&&& 品牌想要冒险涉及KOL营销的主要原因之一就是要保持与民众的相连性。随着时间的流逝，品牌开始意识到KOL营销对他们的促销和销售产生了积极的影响。越来越多的品牌开始开始使用KOL营销，并将其作为其持续进行的年度营销策略之一。&&& 作为KOL营销行业的先驱之一，并被称为东盟领先的KOL行销公司，我们对2021年马来西亚KOL行销需求和趋势有以下的看法。

Labels:I'm a Brand, KOL Marketing, Chinese, Recommended

KOL营销的演变

Posted on January 14, 2021

如果您常上线于不同的社交媒体平台，您会发现名人和KOL都依据他们的粉丝的喜好来做广告内容，无论是介绍产品还是服务等。例如，我前阵子在我的 Instagram 上看到 “ Elecher Lee” 讲述为什么她喜欢和推广 Laneige Cica 的睡眠面膜。影响力是一个强有力的词，它可以使另一个人做出选择。无论我们是否意识到，我们的大多数选择都会受到其他因素的影响。这可能与购买新衣服，看电影或改变我们的护肤程序有关。

Labels:I'm a Brand, Tips and Tricks, KOL Marketing, Chinese, Recommended

The 10 Most Frequently Asked Questions About Influencer Marketing

Posted on December 17, 2020

We tackled frequently asked questions about influencer marketing in detail in this week's blog. All you need to know if you're new to the process.&

Labels:Featured, I'm a Brand, Tips and Tricks, KOL Marketing, Recommended, Cost-Per-Sale, live streaming

The Top 5 Influencer Marketing Strategies To Grow Your Reach

Posted on December 3, 2020

When you first decide to work with influencers, everything seems shiny and sparkly but don’t be fooled by the expensive candy packaging. In order for you to produce leads through influencer marketing, you will have to do some research on the best influencer marketing strategy for your brand.

Labels:Featured, I'm a Brand, KOL Marketing, Recommended

IGLinks: Own Your Mini IG Webpages With Unlimited Promo Links This 11.11

Posted on December 2, 2020

In case you missed our previous blog post on How to Optimise Your Instagram Profile with IGLinks, we took the courtesy of dedicating this whole blog and elaborate in further detail on how you can optimise your Instagram profile by breaking the 1 link limit with our newest partnership -- iglinks.io for your influencer marketing campaign.

Labels:Featured, I'm a Brand, KOL Marketing, Recommended

Impressive Facts You Need To Know About Influencer Commerce

Posted on November 27, 2020

We’re back to talk about one of the upcoming trends of Influencer Marketing in 2021 -- Influencer Commerce. In case you are wondering what is Influencer Commerce, be sure to head over and read our previous blog posts on the definition of Influencer Commerce.

Labels:Featured, I'm a Brand, I'm an Influencer, KOL Marketing, Recommended

What Is The True Definition of Influencer Commerce?

Posted on November 27, 2020

Influencer commerce is a new strategic approach implemented by brands and marketers to generate leads and sales. The true definition of Influencer Commerce is the act of using influencers to drive and channel traffic from their audience to your website or e-commerce platform in order to generate sales.

Labels:Featured, I'm a Brand, I'm an Influencer, KOL Marketing, Recommended

The Influencer Marketing Demands & Trends For 2021 In Malaysia

Posted on November 12, 2020

We’re back with another mind-blowing blog to enhance your digital marketing game. Make sure to buckle down for today’s blog.

Labels:Featured, I'm a Brand, I'm an Influencer, KOL Marketing, Recommended

IGLinks: Tips to Own A Mini Webpage on Instagram

Posted on November 12, 2020

We’re sure you’ve heard of IGLinks by now, our newest partnership that will make life easier for brands & influencers! We’re very proud of this new member. Let's find out how we can utilise IGLinks in the most creative ways. 🔥

Labels:I'm a Brand, I'm an Influencer, KOL Marketing, Recommended

Ready To Kick Start Your Christmas & 12.12 Campaigns?

Posted on November 5, 2020

Find yourself scratching your head for the upcoming 12.12 and Christmas campaigns,? Look no further. Tricks of the trade for marketers is to start early. We have anticipated your needs and prepared all you need to know to help boost your campaigns.

Labels:Featured, I'm a Brand, KOL Marketing, Recommended

IGLinks: The Solution to Optimise Your Instagram Profile

Posted on October 23, 2020

This blog is about the importance of IGLinks for you! So, settle down, get comfy and get your Starbucks while we spit some facts your way about IGLinks. We are proud to introduce our new partnership - IGLinks to all of you! It is a handy little tool created for you and I.

Labels:Featured, I'm a Brand, I'm an Influencer, KOL Marketing, Recommended