Category: I'm a Brand
The 3 Things That You Need To Know Before Engaging Influencers
Posted on July 13, 2020
This article will guide you through the 3 crucial things that you need to know in order to plan for a successful campaign. We want you to attain the maximum impact for your influencer marketing campaign.
Labels:Featured, I'm a Brand, KOL Marketing
How Else Can Brands Do Marketing During Raya
Posted on May 12, 2020
Ramadhan (the Islamic fasting month) is upon us which means Raya is around the corner. We can almost smell the ketupat, lemang and rendang. Even in times of Covid-19, Malaysia plans to stand as a nation and celebrate this holiday season together in the safety of our own homes.
Labels:I'm a Brand, Tips and Tricks, KOL Marketing
How to Start a Viral Trend on Instagram
Posted on April 20, 2020
Since the Movement Control Order (MCO) started, there has been trends happening on Instagram, TikTok and Twitter such as the Dalgona Coffee trend which had people whisking for their lives. Hold on to that image, if everyone in Malaysia is obsessing over coffee wouldn’t that mean sales for coffee skyrocketed at this time?
Labels:I'm a Brand, Tips and Tricks
Evolution of Influencer Marketing
Posted on April 20, 2020
If you ever got on the social media carousel, you would find celebrities and social media icons tapping into their fan following to advertise, be it for products or services.
Labels:I'm a Brand, KOL Marketing
The Different Types of Live Streaming in Malaysia
Posted on April 17, 2020
How often do you watch your friends live stream their activities through social media apps like Facebook, Instagram, or Twitch? It’s possible that most of you — at some point — have seen live streamed videos.
Labels:I'm a Brand, KOL Marketing
Covid-19 Malaysia: SushiVid Empowers Influencers to Help Disseminate ONLY Valid & Reliable News from Official Bodies
Posted on March 26, 2020
Let us all work together to be a responsible netizen and spread only reliable news from credible sources!
Labels:Influencer, Covid-19, I'm a Brand, Featured
What local top e-commerce players did for Malaysia’s 11.11 Shopping Festival
Posted on February 20, 2020
For those who are unfamiliar, 11.11 is an annual shopping festival filled with tempting deals made famous by China. It is the equivalent to Black Friday in the US. For giant Alibaba Group itself, they generated over US$10 Billion GMV within the first hour of the shopping festival to a total of US$31 Billion in 24 hours.
Labels:Recommended, KOL Marketing, Featured, I'm a Brand, Insider
The Demand and Trends for Influencer Marketing in Malaysia 2019
Posted on February 20, 2020
Due to the ever-increasing demand for influencer marketing, the team at SushiVid has decided to share more about our best practices and how we think the market will move for this industry.
Labels:I'm a Brand, Insider, KOL Marketing, Recommended
How does SushiVid make money?
Posted on July 4, 2019
You know the story – hushed, clandestine meetings. Money passing under the table.&&& Kickbacks. The act of secret profit sharing can give you a giddy euphoric feeling at first, but what happens when the institutions around you start to flounder?
Labels:I'm a Brand, I'm an Influencer
[Tip 3 of 8] Difference Between Celebrity Endorsement And Influencer Marketing
Posted on June 18, 2019
Celebrity endorsements have been around for a long long time. There is a grey area between the celebrity endorsements and influencer marketing. Find out the key differences here.
Labels:I'm a Brand, I'm a YouTuber, Tips and Tricks, I'm an Influencer
What’s the difference between Facebook Live and YouTube?
Posted on June 18, 2019
Once upon a time the only people we saw live were bands or reporters.
Labels:I'm a Brand
The Right Approach to Influencer Marketing
Posted on June 18, 2019
What’s it all about? Why are we here? How can we make it more meaningful?
Labels:I'm a Brand
Social media marketing for restaurants Malaysia
Posted on June 18, 2019
Before the dawn of social media, I often pined for life as a restaurant reviewer.
Labels:I'm a Brand, Tips and Tricks
How Social Media Can Be A Positive Force for Change
Posted on June 17, 2019
You have to wonder what kind of a world we’re living in when a kid shows their teacher the clock they made and suddenly ends up being arrested.
Labels:Tips and Tricks, I'm a Brand, I'm an Influencer
[贴士 3 of 8] 名人代言与KOL Marketing的区别
Posted on September 5, 2018
查看全文以了解更多名人代言与KOL Marketing的区别~~
Labels:I'm a Brand, Tips and Tricks, Chinese, KOL Marketing
[贴士2 of 8] KOL Marketing有什么值得期盼的事？
Posted on September 5, 2018
让我告诉您进行KOL Marketing的好处吧~~
Labels:I'm a Brand, Tips and Tricks, Chinese
[贴士 1 of 8] 什么是KOL营销？
Posted on September 4, 2018
到底KOL营销是什么玩意儿？
Labels:I'm a Brand, Tips and Tricks, Chinese
[Tip 2 of 8] Apa yang kami dapat dari Influencer Marketing?
Posted on September 3, 2018
Apa Yang bisa yang kamu dapat dari Influencer Marketing?
Labels:I'm a Brand, Tips and Tricks, Indonesian
[Tip 3 of 8] Perbedaan antara Iklan yang dibintangi selebriti dan Influencer marketing
Posted on September 3, 2018
Iklan yang dibintangi selebriti vs. Influencer Marketing
Labels:I'm a Brand, Tips and Tricks, Indonesian
[Tip 4 of 8] Bagaimana cara memilih influencer yang tepat untuk marketing campaign kamu?
Posted on September 3, 2018
Tips memilih influencer yang tepat
Labels:I'm a Brand, Tips and Tricks, Indonesian
[Tip 5 of 8] Ketahui Yang Mana Influencer Yang Palsu
Posted on September 3, 2018
Cara ketahui yang mana Influencer yang palsu
Labels:I'm a Brand, Tips and Tricks, Indonesian
[Tip 1 of 8] Apa itu Influencer Marketing?
Posted on September 3, 2018
Jelasin bagaimana cara influencer marketing bisa menjadi strategi baru di dunia marketing dan bagaimana hal ini bisa menguntungkan brand kamu..
Labels:I'm a Brand, Tips and Tricks, Indonesian
[Tip 6 of 8] Bagaimana cara mendapatkan hasil yang terbaik dengan menggunakan Influencer Marketing
Posted on September 3, 2018
Cara yang boleh mendapatkan hasil yang terbaik dengan menggunakan Influencer Marketing
Labels:I'm a Brand, Tips and Tricks, Indonesian
[Tip 7 of 8] Apa yang TIDAK boleh dilakukan di influencer marketing
Posted on September 3, 2018
Tips yang tidak boleh dilakukan di influencer marketing
Labels:I'm a Brand, Tips and Tricks, Indonesian
[Tip 8 of 8] Influencer Marketing: Haruskah kamu melakukannya sendiri atau menggunakan agency?
Posted on September 3, 2018
Sendiri atau Agency?
Labels:I'm a Brand, Tips and Tricks, Indonesian
[Tip 1 of 8] What Is Influencer Marketing?
Posted on September 3, 2018
Pretty sure you've heard Brands implementing this "Influencer Marketing" but what is it actually about?
Labels:I'm a Brand, Tips and Tricks
如何使用网红营销(KOL Marketing)
Posted on August 15, 2018
如何使用网红营销
Labels:KOL Marketing, I'm a Brand, Tips and Tricks, Chinese
传统品牌公司是否适合使用网红营销(KOL Marketing)？
Posted on August 15, 2018
劳斯莱斯这个品牌一直是老年政治家; 精致的汽车生活选择。
Labels:I'm a Brand, Chinese, KOL Marketing
如何制作开箱影片****
Posted on August 15, 2018
圣诞节已经近了。。。
Labels:KOL Marketing, I'm a Brand, Tips and Tricks, Chinese
Are Influencers effective for traditional brands?
Posted on May 16, 2018
If you’re into motoring, Rolls Royce has always been the elder statesman; the refined choice of vehicle for a refined lifestyle.
Labels:I'm a Brand, Recommended, Featured
How to make an unboxing video on YouTube
Posted on May 15, 2018
Should you as a brand pack for the video as you would for a paying customer (netizen) or should you spruce up the packaging for the video? We are firmly of the view that you should pack for a video experience – deliver all the trimmings like you would for any festive banquet. This is especially important when you consider that unlike conventional advertising, the audience is gifting 3-5 minutes of their time to watching a video about your brand; the least we can do then is to ensure the video is as pleasurable as possible.
Labels:I'm a Brand, Tips and Tricks
How to use Influencer Marketing
Posted on May 15, 2018
When you go out for sushi, you don’t just order platter after platter of avocado maki - especially when there’s aburi tuna on the menu!
Labels:I'm a Brand, Tips and Tricks
Let's make an epic video for Raya on YouTube
Posted on May 14, 2018
<p>Selamat Hari Raya!</p><br><p>For the Muslims of Malaysia, Raya represents a time of family, unity and neighbourliness.
Labels:I'm a Brand, Special Coverage
How to attract the right YouTubers to your campaign
Posted on May 14, 2018
Let’s be honest, life as a wallflower would probably be easier. Putting yourself out there can be a tough ask. Rejection hurts.
Labels:I'm a Brand, Tips and Tricks
[Proposal Series] Titan x SushiVid
Posted on May 6, 2018
The famous Neelofa has her very own watch range?! Find out how Influencers come in handy this time... Get it?
Labels:I'm a Brand, Special Coverage, Proposals
[Proposal Series] Innershine
Posted on May 6, 2018
Beauty isn't only on the outside- it's on the inside too. Let your inner beauty shine with Innershine!
Labels:Featured, I'm a Brand, Special Coverage, Proposals
[Proposal Series] Movie Animation Park Studio
Posted on April 16, 2018
You've heard of Genting Highlands, you've heard of Legoland and now... Movie Animation Park Studios! Better known as MAPS...
Labels:I'm a Brand, Special Coverage, Proposals
[Proposal Series] Tourism Indonesia
Posted on February 7, 2018
On this episode of Proposal Series: Wonderful Indonesia! Yes, even the tourism industry uses Influencer Marketing nowadays. Curious on how we pitch our proposal to this industry? Keep reading to find out more!
Labels:Featured, Recommended, I'm a Brand, Insider
[Proposal Series] Why GemFive Should Use SushiVid?
Posted on February 7, 2018
Interested in how we propose to clients? Here are more examples to see what goes down when we propose to clients of different industries.
Labels:I'm a Brand, Insider
[Updates] New Ways To Market Via Influencer Marketing
Posted on January 30, 2018
A new year. A new year season. A new arrival on the SushiVid scene. That’s right ladies and gentlemen, we’ve got some big news to Share(Lah)!
Labels:I'm a Brand, Special Coverage
GoShareLah: A Guide To Sowing Social Seeds
Posted on January 30, 2018
Basically, you post a video to GoShareLah and say you’ll pay RM50 per share. 10 Instagrammers share your video, each with 100,000 followers. Suddenly, your video has been projected to 1,000,000 people (many of whom might share your content too). All you’ve paid is RM500.
Labels:I'm a Brand, Tips and Tricks, Special Coverage
[Tip 8 of 8] Influencer Marketing: Should You DIY Or Agency?
Posted on January 30, 2018
Influencers are easy to reach, kinda but to manage them at scale is hard, unless you have spare capacity at hand? Some companies just rather get an agency to manage it all. If you're at the crossroad... read on!
Labels:I'm a Brand, Tips and Tricks
[Tip 7 of 8] What NOT To Do In Influencer Marketing
Posted on January 30, 2018
Influencer marketing is becoming more effective and sophisticated as time passes. Brands can pass on word of mouth about a launch or product through a trustworthy and authentic source which are the influencers
Labels:I'm a Brand, Tips and Tricks
[Tip 6 of 8] How To Get The Most Out Of Influencer Marketing
Posted on January 30, 2018
Your choice of influencers will have a huge impact on the quality of content they produce for your brand. Do you know how to get the most out of your influencer marketing campaigns?
Labels:I'm a Brand, Tips and Tricks
[Tip 4 of 8] How To Choose An Influencer For Your Marketing Campaigns?
Posted on January 30, 2018
Are you often envious of those people who seem to get their influencer marketing campaigns right all the time, and you've been spending thousands upon thousands? You should read this.
Labels:Recommended, I'm a Brand, Tips and Tricks
[Tip 5 of 8] Spotting A Fake Influencer
Posted on January 30, 2018
So, what are these fake influencers? They are people who post as influencers with massive amount of followers that are bots. Here, we’ll walk you through the easiest ways to spot a fake influencer.
Labels:I'm a Brand, Tips and Tricks
[Tip 2 of 8] What To Expect With Influencer Marketing?
Posted on January 30, 2018
Influencer marketing is primarily a PR tool whereby the influencers are the communicator of the brand and the intent of the message is to reach their audience; or in other words, their followers. Let us enlighten you with a few things to expect with influencer marketing.
Labels:I'm a Brand, Tips and Tricks
[Proposal Series] Why Flavettes Should Use SushiVid?
Posted on January 30, 2018
Do you ever wonder how our proposal looks like to a client? Well, we start by preparing a proposal presentation or proposal ‘deck’ to showcase what are our goals and ideas are for the brand.
Labels:I'm a Brand, Special Coverage, Insider
Top 10 Foodie Influencers in Malaysia
Posted on January 30, 2018
The one thing everyone in the world have in common in this cold-cruel-world is... FOOD! These TOP 10 Influencers posts brings out the beauty of food to a whole new level.
Labels:I'm an Influencer, I'm a Brand
Top 10 Travel Influencers In Malaysia
Posted on January 30, 2018
These TOP 10 Travel Influencers posts, you’ll feel like you’ve been on a crazy adventure to different parts of the world – All from the comforts of your home!
Labels:Special Coverage, I'm an Influencer, I'm a Brand
Brands, NOW Is The Time To Hire An Influencer
Posted on December 21, 2017
Do you look at all the reports about Bitcoin and kick yourself? You know, the ones about the early adopters who bought up big and are now virtual reality swimming in their vats of digital money Scrooge McDuck style?
Labels:I'm a Brand
Apa Itu Long-Tail Influencer Marketing?
Posted on November 29, 2017
Kita tidak berbicara tentang jenis influencer yang sudah besar dan terkenal.
Labels:I'm a Brand, Indonesian
5 Reasons You Should Sponsor Content
Posted on February 14, 2017
Anyone for tennis? Did you catch the recent Australian Open final between Roger Federer and Rafael Nadal?
Labels:I'm a Brand
What is long-tail influencer marketing?
Posted on January 17, 2017
Fear not. We aren’t talking about a super breed of influencers who’ve evolved to grow long-tails.
Labels:I'm a Brand, Recommended
What to Avoid When Hiring an Influencer
Posted on January 10, 2017
If you’re used to dealing with traditional advertising agencies, working with an influencer can present as a brave new world.
Labels:I'm a Brand, Tips and Tricks
How to make a video go viral
Posted on August 12, 2016
If you’re in the YouTube game, a viral video is the holy grail. For Influencers it means more followers.
Labels:Tips and Tricks, I'm a Brand, I'm an Influencer
Do's & Don'ts for brands on Instagram
Posted on August 4, 2016
They love us. They love us not. Times have sure changed from childhood years spent&amp;nbsp;pulling daisy petals to determine if someone likes you.
Labels:I'm a Brand, Tips and Tricks, Recommended
Bagaimana Cara Menggunakan Influencer Marketing
Posted on June 29, 2016
Ketika Anda pergi keluar untuk makan sushi, Anda pasti tidak akan hanya memesan piring demi piring avocado maki, bukan?
Labels:I'm a Brand, Indonesian, Tips and Tricks
9 Tipe Sponsorship Di YouTube
Posted on May 25, 2016
Di SushiVid, kami memahami bahwa terkadang sponsorship dan endorsement YouTube bisa sedikit membingungkan.
Labels:I'm a Brand, Indonesian, Tips and Tricks
Pricing Guideliness – Cara Menentukan Harga Video Untuk Brand
Posted on April 20, 2016
Kamu mau nggak sih bayar $42 cuma untuk beli satu paket Pot Noodle? Atau bayar satu juta dolar cuma buat mancing ikan?
Labels:Indonesian, I'm a Brand, I'm an Influencer
Need good marketing content? Learn from TED talk
Posted on March 24, 2016
I love TED talks. Chances are you do too; Forbes report that ‘viewers are streaming TED talks at the rate of 2 million times per day.’
Labels:I'm a Brand
How YouTube plays a huge role in Ellen’s marketing
Posted on February 24, 2016
We love her for her dancing, her humour and her social activism.
Labels:Special Coverage, I'm a Brand
Pricing guidelines - How to charge brands for influencer marketing?
Posted on February 5, 2016
Would you pay $42 for a packet of Pot Noodles? Or how about one million dollars for a fishinglure?
Labels:Tips and Tricks, I'm a Brand, I'm an Influencer
What sort of analytics does a brand want from influencers?
Posted on January 8, 2016
The internet is a funny place. We’re happy to share what we ate for dinner or our most innate thoughts for free with all those “friends” on Facebook.
Labels:Tips and Tricks, I'm a Brand, I'm an Influencer
5 Reasons You Should Start Influencer Marketing on YouTube [Infographic]
Posted on January 1, 2016
As this is the beginning of the year, we thought it'd be nice to start with an infographic.
Labels:Infographic, I'm a Brand
