You've heard of Genting Highlands, you've heard of Legoland and now... Movie Animation Park Studios! Better known as MAPS...

新的一年来临，我们也有新消息样要跟大家分享啦(Lah)!

On this episode of Proposal Series: Wonderful Indonesia! Yes, even the tourism industry uses Influencer Marketing nowadays. Curious on how we pitch our proposal to this industry? Keep reading to find out more!

Interested in how we propose to clients? Here are more examples to see what goes down when we propose to clients of different industries.

A new year. A new year season. A new arrival on the SushiVid scene. That’s right ladies and gentlemen, we’ve got some big news to Share(Lah)!

Basically, you post a video to GoShareLah and say you’ll pay RM50 per share. 10 Instagrammers share your video, each with 100,000 followers. Suddenly, your video has been projected to 1,000,000 people (many of whom might share your content too). All you’ve paid is RM500.

Influencers are easy to reach, kinda but to manage them at scale is hard, unless you have spare capacity at hand? Some companies just rather get an agency to manage it all. If you're at the crossroad... read on!

Influencer marketing is becoming more effective and sophisticated as time passes. Brands can pass on word of mouth about a launch or product through a trustworthy and authentic source which are the influencers

Your choice of influencers will have a huge impact on the quality of content they produce for your brand. Do you know how to get the most out of your influencer marketing campaigns? 

Are you often envious of those people who seem to get their influencer marketing campaigns right all the time, and you've been spending thousands upon thousands? You should read this. 

So, what are these fake influencers? They are people who post as influencers with massive amount of followers that are bots. Here, we’ll walk you through the easiest ways to spot a fake influencer.

Celebrity endorsements have been around for a long long time. There is a grey area between the celebrity endorsements and influencer marketing. Find out the key differences here.

Influencer marketing is primarily a PR tool whereby the influencers are the communicator of the brand and the intent of the message is to reach their audience; or in other words, their followers. Let us enlighten you with a few things to expect with influencer marketing.

Pretty sure you've heard Brands implementing this "Influencer Marketing" but what is it actually about? 

Do you ever wonder how our proposal looks like to a client? Well, we start by preparing a proposal presentation or proposal ‘deck’ to showcase what are our goals and ideas are for the brand.

The one thing everyone in the world have in common in this cold-cruel-world is... FOOD! These TOP 10 Influencers posts brings out the beauty of food to a whole new level.

These TOP 10 Travel Influencers posts, you’ll feel like you’ve been on a crazy adventure to different parts of the world – All from the comforts of your home!

Do you look at all the reports about Bitcoin and kick yourself? You know, the ones about the early adopters who bought up big and are now virtual reality swimming in their vats of digital money Scrooge McDuck style?

Kita tidak berbicara tentang jenis influencer yang sudah besar dan terkenal.

Once upon a time the only people we saw live were bands or reporters.

What’s it all about? Why are we here? How can we make it more meaningful?

Anyone for tennis? Did you catch the recent Australian Open final between Roger Federer and Rafael Nadal?

Fear not. We aren’t talking about a super breed of influencers who’ve evolved to grow long-tails.

If you’re used to dealing with traditional advertising agencies, working with an influencer can present as a brave new world.

Before the dawn of social media, I often pined for life as a restaurant reviewer.

Should you as a brand pack for the video as you would for a paying customer (netizen) or should you spruce up the packaging for the video? We are firmly of the view that you should pack for a video experience – deliver all the trimmings like you would for any festive banquet. This is especially important when you consider that unlike conventional advertising, the audience is gifting 3-5 minutes of their time to watching a video about your brand; the least we can do then is to ensure the video is as pleasurable as possible.

If you’re in the YouTube game, a viral video is the holy grail. For Influencers it means more followers.

They love us. They love us not. Times have sure changed from childhood years spent pulling daisy petals to determine if someone likes you.

Ketika Anda pergi keluar untuk makan sushi, Anda pasti tidak akan hanya memesan piring demi piring avocado maki, bukan?

Let’s be honest, life as a wallflower would probably be easier. Putting yourself out there can be a tough ask. Rejection hurts.

If you’re into motoring, Rolls Royce has always been the elder statesman; the refined choice of vehicle for a refined lifestyle.

Di SushiVid, kami memahami bahwa terkadang sponsorship dan endorsement YouTube bisa sedikit membingungkan.

Kamu mau nggak sih bayar $42 cuma untuk beli satu paket Pot Noodle? Atau bayar satu juta dolar cuma buat mancing ikan?

I love TED talks. Chances are you do too; Forbes report that ‘viewers are streaming TED talks at the rate of 2 million times per day.’

When you go out for sushi, you don’t just order platter after platter of avocado maki - especially when there’s aburi tuna on the menu!

We love her for her dancing, her humour and her social activism.

You know the story – hushed, clandestine meetings. Money passing under the table.  Kickbacks. The act of secret profit sharing can give you a giddy euphoric feeling at first, but what happens when the institutions around you start to flounder?

Would you pay $42 for a packet of Pot Noodles? Or how about one million dollars for a fishinglure?

The internet is a funny place. We’re happy to share what we ate for dinner or our most innate thoughts for free with all those “friends” on Facebook.

As this is the beginning of the year, we thought it'd be nice to start with an infographic.

At SushiVid, we understand that YouTube sponsorships and endorsements can get a little confusing.

Recently we told you that, like sushi, YouTube video marketing is big business.

You have to wonder what kind of a world we’re living in when a kid shows their teacher the clock they made and suddenly ends up being arrested.