Now that you have had an in depth understanding of where influencer marketing comes from, let’s take a look at what lies ahead. This is part two of a two part article.

An influencer-led campaign is a marketing strategy in which the influencer is the front and center piece of the campaign.

After knowing who is Austin Li, here are the things we can learn from him in being a successful live streamer. Not only you can apply these values to live streaming but also in our daily life. Let's rethink and reset our mindset together on the road to success.

Have you heard of the Clubhouse that Elon Musk and Tony Fernandes are in? Clubhouse is a drop-in audio-based social media app where individuals can host and join different conversations. It doesn't require you to post any video or picture. Let's learn more about this app.

As a business that focuses solely on influencer marketing, we are always on the lookout for what’s new in the market and what lies ahead and before we do that, we need to first know where it all began. This is Part one of a two part article.

Lipstick is not a common product for a male, but it's pretty common for Austin who sells lipstick online on an e-commerce platform in China with the help of live streaming. During the COVID-19 Pandemic, Austin Li managed to earn a total of 200 million yuan, which is equivalent to USD29 million a year. Let's see how Austin did it.

The TikTok Live Stream case study analyzed over 120 channels featuring various products to understand how live streaming works across different categories on TikTok. By studying the live streams three times a day for a week, the study aimed to identify patterns and trends that could help businesses use live streaming to connect with their audiences.

As this is the beginning of the year, we thought it'd be nice to start with an infographic.

In any business, no matter big or small, consumer or brand, you have encountered many different types of people. Some great, others… well, not so much.

It is with so much pleasure that we bring you our latest payment process that should make payment much faster for all our influencers. Read on…

Virtual influencers are computer-generated personas used in influencer marketing to promote products, services, or brands. They offer benefits such as a consistent appearance, a large global reach, and cost-effectiveness, but also have limitations such as a lack of personal connection. A successful example of a virtual influencer campaign is the "Virtual Popstar" by Niantic, which used Lil Miquela to promote a video game and saw a significant increase in engagement and brand awareness. The use of virtual influencers in marketing will likely continue to grow as technology advances.

Everyone has been saying how awesome ChatGPT and AI of all forms is and I too was very intrigued but my happiness was shortlived because the next thing that came to mind was, how this is going to impact influencer marketing! The increasing volume of content being generated and distributed through social media also raises concerns about information overload. What happens then?

Social media is a crucial part of any consumer-facing business's marketing strategy. In Southeast Asia, on top of the obvious Facebook, YouTube, Instagram and TikTok, ever-growing platforms even like the marketplaces offer unique opportunities to reach and engage consumers. Each platform has its own strengths, from live streaming to shoppable posts, and businesses must understand how to utilize each to create effective campaigns. By maximizing their presence on these platforms, businesses can tap into their full potential and grow their brand's presence in the region. Read more…