After knowing who is Austin Li, here are the things we can learn from him in being a successful live streamer. Not only you can apply these values to live streaming but also in our daily life. Let's rethink and reset our mindset together on the road to success.

Lipstick is not a common product for a male, but it's pretty common for Austin who sells lipstick online on an e-commerce platform in China with the help of live streaming. During the COVID-19 Pandemic, Austin Li managed to earn a total of 200 million yuan, which is equivalent to USD29 million a year. Let's see how Austin did it.

The TikTok Live Stream case study analyzed over 120 channels featuring various products to understand how live streaming works across different categories on TikTok. By studying the live streams three times a day for a week, the study aimed to identify patterns and trends that could help businesses use live streaming to connect with their audiences.

As we all know, there is a rise in livestream collaboration demands in the influencer marketing industry. Let us reveal some useful tips to help our fellow influencers to get prepared to kick start their livestream career.

Live streaming has been catching on. Did you know rapper 6ix9ine broke the all-time record for most viewers in one live stream with over 300 000 viewers? That news broke the internet the next day which made 6ix9ine’s name trended on Twitter. More clout on the internet leads to more followings, more engagements and better profile for brand sponsors.& 

Chinese New Year (CNY) is right around the corner, and it is the time to start planning your CNY promo campaign. CNY falls in the first quarter of every year. Therefore, the impression you create with this first promotion will leave a mark on your target market for all future promos throughout the year. As it is the holiday season, people are known to splurge more than they usually do. Although Chinese New Year is in February, it is always the smart move to get a head start in your marketing strategy.

We tackled frequently asked questions about influencer marketing in detail in this week's blog. All you need to know if you're new to the process.& 

Read about Isti.qmrh's experience as an influencer. 

品牌商决定在哪個社群平台进行直播前，必须先理解品牌或特定系列产品的客戶群和直播主要目的是想达到什么。這樣一来会更容易理解和决定在哪个社群平台进行直播。

Have you recently been approached by our SushiVid team for a ConfirmPlusChop (CPC) Live Stream campaign? Let us bring to you the step-by-step walkthrough on all you need to know before your big Lazada Live! It consists of a few simple steps.

Have you been approached by our SushiVid team for a ConfirmPlusChop Live Stream campaign? This is a step-by-step walkthrough on all you need to know before your big Shopee Live!