如果你是刚接触网红营销，你有可能既兴奋又疑惑。感觉就好像回到小时候，在糖果贩卖部从父母中得到 10 令吉。当时你是如何应对这情况？你是在贩卖部挑选最贵的糖果还是会先进行筛选，再选择最适合你味蕾的糖果？

我们相信你会选择后者。这和网红营销是一样的概念。当你刚开始决定和网红们合作时，全部都好像很闪耀和亮丽，但不要被华而不实的包装给骗了。为了让你在网红营销带来更多潜在客户，你需要为你品牌进行研究和挑选最适合的网红营销策略。

网络营销日益普及化，你发现了吗？商家们纷纷投其怀中。网络营销真的如此强大吗？今天就让我们揭开网红营销的神秘面纱。

When you first decide to work with influencers, everything seems shiny and sparkly but don’t be fooled by the expensive candy packaging. In order for you to produce leads through influencer marketing, you will have to do some research on the best influencer marketing strategy for your brand. 

We’re back to talk about one of the upcoming trends of Influencer Marketing in 2021 -- Influencer Commerce. In case you are wondering what is Influencer Commerce, be sure to head over and read our previous blog posts on the definition of Influencer Commerce.

Influencer commerce is a new strategic approach implemented by brands and marketers to generate leads and sales. The true definition of Influencer Commerce is the act of using influencers to drive and channel traffic from their audience to your website or e-commerce platform in order to generate sales.