Chinese New Year (CNY) is right around the corner, and it is the time to start planning your CNY promo campaign. CNY falls in the first quarter of every year. Therefore, the impression you create with this first promotion will leave a mark on your target market for all future promos throughout the year. As it is the holiday season, people are known to splurge more than they usually do. Although Chinese New Year is in February, it is always the smart move to get a head start in your marketing strategy.

Live streaming has been catching on. Did you know rapper 6ix9ine broke the all-time record for most viewers in one live stream with over 300 000 viewers? That news broke the internet the next day which made 6ix9ine’s name trended on Twitter. More clout on the internet leads to more followings, more engagements and better profile for brand sponsors. 

We tackled frequently asked questions about influencer marketing in detail in this week's blog. All you need to know if you're new to the process.& 

Have you recently been approached by our SushiVid team for a ConfirmPlusChop (CPC) Live Stream campaign? Let us bring to you the step-by-step walkthrough on all you need to know before your big Lazada Live! It consists of a few simple steps.

The beginning of cost-per-sale model with Influencers in Southeast Asia

Thanks to the rise of word-of-mouth and social media marketing, today from common man to celebrities, you will find influencers in every spectrum of marketing. Most of the brands believe that if planned and executed well, influencer marketing can deliver a good return of investment (ROI).