Everyone has been saying how awesome ChatGPT and AI of all forms is and I too was very intrigued but my happiness was shortlived because the next thing that came to mind was, how this is going to impact influencer marketing! The increasing volume of content being generated and distributed through social media also raises concerns about information overload. What happens then?

Virtual influencers are computer-generated personas used in influencer marketing to promote products, services, or brands. They offer benefits such as a consistent appearance, a large global reach, and cost-effectiveness, but also have limitations such as a lack of personal connection. A successful example of a virtual influencer campaign is the "Virtual Popstar" by Niantic, which used Lil Miquela to promote a video game and saw a significant increase in engagement and brand awareness. The use of virtual influencers in marketing will likely continue to grow as technology advances.