Top 10 Things I Learned from Malaysian XHS Influencers

@ 苏苏 你好 showcases the aspirational life of a modern, financially independent woman who embraces comfort over hustle. Her content blends slow mornings, skincare, digital unboxings, and cozy moments with her husband and cats. Filmed in soft tones with warm lighting and gentle music, her videos feel like a calming escape. Her relatable storytelling and “rich-girl self-care” vibe resonate with young women who value freedom, well-being, and aesthetic living.  

3. XHS KOL: @Lim 刘  

@Lim 刘 shares heartfelt content focused on his father’s cooking and traditional local recipes, offering easy-to-follow tutorials on popular Malaysian dishes made with accessible ingredients. Her videos resonate with viewers seeking authentic home-cooked meals and a personal connection to food culture. With voiceovers guiding each step, the instructions are clear and simple, ensuring anyone can replicate the recipes at home. Her content feels warm, family-oriented, and centered on nurturing traditions and creating comforting meals.  

4. XHS KOL: @ 子恩  

Main Topics:  

• Fashion and outfit inspiration  
• Shop recommendations  
• Elegant, trendy, and youthful style  

@ 子恩 stands out for her stunning looks and elegant, fashionable style, blending timeless femininity with a youthful, energetic vibe. She shares outfit ideas and shop recommendations, perfect for those looking to embrace a chic, sophisticated, and vibrant style. Her content, filmed in a minimalist environment with cheerful background music, focuses on simplicity and elegance, allowing her outfits and personal style to take center stage. Through her minimalist approach, with no voice overs or subtitles, We can learn the power of simplicity and consistency in creating a strong personal brand. Her style proves that less can be more, showing how clean, consistent aesthetics can effectively communicate a message and build a deep connection with an audience sometimes, letting the content speak for itself is all you need to inspire others.  

5. XHS KOL: Shirley 爱 吃 爱练 💪  

Main Topics:

• Fitness and workout routines  
• Low-calorie food recommendations  
• Fitness meal recipes  
• Home essentials for active lifestyles  

@Shirley 爱 吃 爱练 💪is a vibrant fitness coach who shares practical tips on maintaining a healthy lifestyle, including low-calorie foods, fitness meal recipes, and home essentials for staying active. Her energetic personality and engaging videos inspire healthier habits. With both talking and voice overs, her content is easy to follow and informative. From her, I’ve learned how balancing fitness and nutrition with simplicity can make healthy living enjoyable, and how combining energy with practical tips motivates others to stay consistent with their goals.  

6. XHS KOL: @ 小熊 饼 干🍪  

Main Topics:  

• Japanese-inspired fashion  
• Affordable outfit ideas  
• Everyday casual and trendy looks  

@ 小熊 饼 干🍪 shares stylish, budget-friendly outfit ideas, primarily focusing on Japanese-inspired fashion, making her content perfect for viewers looking to create chic looks without breaking the bank. Her consistent style and affordable fashion tips make her relatable and accessible to a wide audience. Her videos follow a "Muji" aesthetic with clean, minimalist visuals, often showcasing multiple outfit ideas that highlight simple, everyday pieces styled fashionably. Through her content, I’ve learned that simplicity and affordability can create a stylish look, and that focusing on minimalist aesthetics and consistent style can build a relatable brand while offering practical, easy-to-implement fashion ideas.  

7.   XHS KOL: 营 响 by Weixiang & Jess  

Main Topics:  

• Fat loss education & nutrition awareness  
• What to eat during weight loss  
• Local Malaysian food tips for healthier choices  
• Convenience store & lunch meal hacks

@ 营 响 by Weixiang & Jess do a great job of making fat-loss education practical and approachable, showing that healthy eating doesn’t mean giving up local Malaysian favorites. Their tips help viewers make smarter choices in everyday settings—from hawker stalls to convenience stores—proving that fat loss can be flexible and sustainable. Their videos are straightforward and educational, using real-life food examples to simplify complex nutrition concepts and promote long-term habits. From them, I’ve learned that relatable, informative content can effectively build trust, and that healthy living is achievable without extreme restrictions.  

8. XHS KOL: @C 望你 买对 _ 小 C 🍯  

Main topics:  

• Skincare product reviews & comparisons  
• Makeup tool recommendations  
• Beauty knowledge & how-to tutorials (e.g., color correction, application tips)  
• Useful lifestyle & beauty-related apps