How To Multiply Your Sales With Influencer Marketing
Posted on December 24, 2020
“How Does Influencer Marketing Help Multiply My Sales?”
That’s the big red question everyone who is new to influencer marketing will be asking themselves. Well, to find an answer to that question, you will first need to read about the Top 10 Most Frequently Asked Questions about Influencer Marketing.
Nonetheless, if your main focus for influencer marketing is purely for sales generation, then you’ve come to the perfect blog post. In today’s blog, we will lay down tips on how you can multiply your sales with influencer marketing. Let’s get right into it.
1. Live stream
The first influencer marketing method that has proven to increase a brand’s sale is utilizing live stream on social media and getting influencers to host it. Many brands are promoting via live stream to increase their brand awareness and elevate the probability of sales.
It started in China where influencers can earn from the number of products they sold during their live stream with the Taobao and Alibaba applications. In Malaysia, we have similar applications where you can list your products and get influencers to promote them. These applications are such as Lazada, Shopee, as well as our e-Commerce platform - ConfirmPlusChop.
Previously, we ran a campaign with Lazada with more than 20 influencers to promote Lazada’s Laz-live feature. In this feature, influencers will go live for five times a week for only 30 minutes each and receive payment via Lazada credit for RM100 and on top of that, they will be receiving cost-per-sale commission for every product.
We have trained over 20 professional influencers to host live streams for different industries and categories. These influencers can reach over 2,000 views per live stream. Each influencer has their niche such as gaming, cooking, fashion, skincare and, etc.
Live streams are proven to help your sales. Influencers can announce your promotions via the live sessions and persuade the audience of its benefits with elaborations of the key selling points. It is also one of the Trends and Demands of Influencer Marketing for 2021. If you would like to read more about other Trends and Demands, do click HERE.
Unlike influencer marketing that involves postings, you can make adjustments to the last-minute promotions during the live stream based on the real-time response. In a live stream, the influencers can showcase and try the product(s) on the spot. Therefore, the audience will be more inclined to trust their feedback on the product. This action can build trust between the influencer and the audience.
Once the trust established, influencers will convince them to purchase the product. Promotions that are done on the spot during the live stream sessions and will convince the brand’s followers to buy the product at that very moment. Therefore, we recommend using live streams to generate sales.
If you’re thinking of going live on Facebook or Instagram, you can always use our partnership platform - iglinks.io to display your promotional products. This platform can generate a report for the number of viewers, the number of clicks received for each product, promotions, campaigns, and more.
If you are interested in the live stream features, you may talk to Armand at [email protected].
The cost-per-sale medium is pretty new in Malaysia. Fundamentally, it means influencers will be the spokesperson or ambassador for your brands. Their responsibility is to post content with your product and in return, receive a commission for every product sold. International products are known to have done this concept. A simple method to track the number of products sold by influencers is by providing a promo code to the influencers for their followers.
After thorough research on this method, we discovered the cost-per-sale model is suitable for long-term campaigns. To motivate influencers to continue posting, grease the wheels by providing them with your products weekly or even credit to purchase your product per month.
Payment for influencers does not necessarily have to be monetary. Establish a win-win concept that is agreed upon by you and the influencers. The token of appreciation method motivates the influencers to create more content for your brand and ultimately increase your lead generations.
The most common influencer marketing strategy is known as the cost-per-post model. However, bear in mind that postings do not guarantee sales. It will, however, increase your brand awareness. To generate sales, this model requires sustainability. This method is known to be done by big brands such as Lazada and Watsons.
Thus, when we talk about postings to multiply your sales, we recommend signing up for a long-term influencer marketing campaign with a minimum of 6 months. Moreover, it would be best to have a large pool of influencers for your campaign from all ethnicities and races to expand your reach. Kill more birds with one stone by planning your campaign with various social media platforms like Tik Tok, Facebook, Twitter aside from only Instagram.
Never limit your campaign to only one platform. The reason being for those you are not targetting might be your potential customer. To know more about long-term influencer marketing campaigns, you may talk to our consultant Khalis at [email protected].