21 articles
Every 11.11 gets bigger, but merchants keep less. How Shopee overtook Lazada, how TikTok Shop changed the rules, what China-direct means for local sellers, and eight ways Malaysian brands can still win.
Double-digit sale days are the busiest — and most competitive — shopping moments of the year. We've run influencer campaigns across 8.8, 9.9, 11.11 and 3.3. Here's what actually converts when everyone is selling at once.
A great livestream with no viewers doesn't sell. Boosting isn't just for feed posts — here's how to drive real viewers to your Shopee Live and TikTok Shop Live sessions.
TikTok Shop affiliate is a numbers game — but not a random one. Here's how to recruit creators who actually drive sales, not just claim free samples.
A live selling session isn't a free-flowing chat — the ones that convert follow a loose script. Here's a proven structure for hooks, product blocks and closes that sell.
Should you build a live-selling team or outsource it? Here's an honest breakdown of what each really costs — gear, hosts, hours — and how to decide for your brand.
Viewer count is a vanity metric. Here are the live-selling numbers that actually tell you whether your Shopee Live or TikTok Shop Live sessions are working — and how to read them.
Shopee Live and TikTok Shop Live both sell — but they attract different shoppers and reward different content. Here's how to choose (or run both) in 2026, backed by the numbers.
TikTok Shop went from niche to unavoidable. Here are the 2026 numbers Malaysian brands should know — GMV, growth, live commerce — and what they mean for your strategy.
Thinking of running your own Shopee Live or TikTok Shop Live? Here's the real checklist — setup, host, lighting, chat support — and where a ready-made studio saves you the headache.
Live selling on Shopee and TikTok Shop rewards sellers who go live often and reliably. Here's the data on why consistency wins — and why doing it in-house quietly burns teams out.
We didn't just advise on TikTok Shop — our founders started their own. Here's how TikTok Shop and affiliate creators actually work for brands in Southeast Asia in 2026.
![3 Values We Can Learn From China's Successful Live Streamer [Infographic]](/images/covers/3-values-we-can-learn-from-china-successful-live-streamer-inforgraphic.jpg)
Austin Li is one of the top live streamer and crowned as the King of Lipstick in China. You can read more about Austin from our previous post. In this blog, we are going to list the things we can
![Austin Li - How a Lipstick Salesman Influencing the E-commerce Industry [Infographic]](/images/covers/how-a-lipstick-salesman-influencing-the-e-commerce-industry-infographic.jpg)
Lipstick is not a common product for a male, but it's pretty common for Austin who sells lipstick online on an e commerce platform in China with the help of live streaming. During the COVID 19
![TikTok Shop Livestream Insights [Infographic]](/images/covers/tiktok-shop-livestream-insights-infographic.jpg)
The TikTok Live Stream case study analyzed over 120 channels featuring various products to understand how live streaming works across different categories on TikTok. By studying the live streams
“How Does Influencer Marketing Help Multiply My
As we all know, there is a rise in livestream collaboration demands in the influencer marketing industry. SushiVid has run several livestream campaigns for various
Live streaming has been catching on. Did you know rapper 6ix9ine broke the all time record for most viewers in one live stream with over 300 000 viewers? That news broke the internet the next day
This week’s blog is in conjunction with our upcoming FREE WEBINAR on How to Make A Career In Influencer Marketing with only 2,000 followers with Azureen Sophia & Nabilah Jasni happening on the 10th
Live streaming in Malaysia has moved from a novelty to a sales channel. Here are the main types brands use today, what sells well live, the mistakes to avoid, and how to get started.
Pay creators only when they sell. How cost-per-sale (CPS) influencer marketing works on TikTok Shop and Shopee, when it beats paid posts, and how to make it work.
