68 articles
In 2027, Chinese New Year and Ramadan land just two days apart, followed by Hari Raya in March. Here's how Malaysian brands can plan creators, content and timing for two festive seasons at once.
DIY, platform or agency? Here's how to decide, the 10 questions to ask any influencer marketing agency in Malaysia, the red flags to watch for, and what a fair fee looks like.
KOL, KOC, celebrity, seeder: what do they actually mean, what do they cost in Malaysia, and which one fits your goal? With real results from our campaigns.
Brands instinctively reach for the biggest names. But look across our campaigns and a clear pattern emerges: smaller, tightly-matched creators consistently post the highest engagement rates. Here's the data.
Getting someone to download an app is one of the hardest asks in marketing. Across wallet and app campaigns for Touch 'n Go, Watsons and Digi, here's what actually moves people from 'interesting' to 'installed'.
Should you book 4 creators or 173? We looked across our campaigns and the answer is clear: roster size isn't about budget — it's about the objective. Here's how to right-size your next campaign.
What counts as a good engagement rate? We pulled the numbers from our own campaigns across beauty, tech, food and e-commerce to give you real benchmarks — not generic industry averages.
Sometimes the smartest move isn't one big influencer — it's a hundred small ones, all at once. Here's how seeding works, when it wins, and the campaigns where flooding the feed did the job.
Raya, CNY and Ramadan are the Super Bowl of Southeast Asian marketing. We've run festive campaigns for YSL, Shopee, Lazada, Watsons and more — here's what consistently works when the whole region is celebrating.
Double-digit sale days are the busiest — and most competitive — shopping moments of the year. We've run influencer campaigns across 8.8, 9.9, 11.11 and 3.3. Here's what actually converts when everyone is selling at once.
Reach, engagement, launches, sales, sign-ups, followers, store launches — every influencer campaign should start with one clear objective. Here are the seven we run most, and the real SushiVid campaigns that prove each one.
Five things every small business can now outsource to AI — ads, content, research, website revamp and onboarding — with the best tools, links and basic monthly prices for 2026.
Google now indexes Instagram, TikTok and Reels — so your posts can show up in search. Here are clear, practical steps creators can take to make their social content more search-friendly in 2026.
How much should you put behind your content? Here's a practical framework for boosting budgets in 2026 — what to expect for your spend, and where the floor should be.
How often should your brand post on Instagram, TikTok and Facebook in 2026? Here's the data-backed cadence by platform — and why consistency beats bursts every time.
A great livestream with no viewers doesn't sell. Boosting isn't just for feed posts — here's how to drive real viewers to your Shopee Live and TikTok Shop Live sessions.
Boosting works — but only if you boost the right content, to the right people, at the right moment. Here's a practical guide to getting reach without burning budget.
Most content calendars are abandoned by week three. Here's how to build one your team actually sticks to — and why consistency, not creativity, is what the algorithm rewards.
UGC only works when it's briefed, produced and deployed well. Here's a practical guide to running a UGC campaign that converts — not just content that sits in a folder.
A live selling session isn't a free-flowing chat — the ones that convert follow a loose script. Here's a proven structure for hooks, product blocks and closes that sell.
The brief makes or breaks a UGC campaign. Too loose and the content misses; too tight and you strip out the authenticity that makes UGC convert. Here's how to strike the balance.
On TikTok and Reels, the sound comes first. Here are six music and audio tools — from Suno and Epidemic Sound to ElevenLabs — helping Malaysian and Southeast Asian creators sound professional and stay copyright-safe in 2026.
A plain-English breakdown of how influencer income is taxed in Malaysia — what counts (cash and gifts), which form to file, deductions you can claim, deadlines and penalties.
TikTok Shop isn't one task — it's content, ads, live and operations working together. Here's what full management actually involves, and the signs it's time to outsource.
Thinking of running your own Shopee Live or TikTok Shop Live? Here's the real checklist — setup, host, lighting, chat support — and where a ready-made studio saves you the headache.
Getting views on TikTok Shop but not sales? The problem is usually one of a few fixable things. Here's a diagnostic — and what to do about each.
In 2026, influencing is a real job in the eyes of the regulator. Here's what Malaysian creators must do about tax under the new LHDN rules, and what brands should build into every contract.
If it feels like the creators around you are suddenly posting twice as often without burning out, you're not imagining it. The difference usually isn't talent or free time. It's their
Likes were never ROI. Here's a practical, no-nonsense framework for measuring influencer marketing in 2026 — goals, the right metrics, honest attribution, and a one-page scorecard.
Everyone wants a fixed rate card. The problem: platforms ship new features faster than the market can standardise a price. Here is why influencer pricing never settles, and how to benchmark it anyway.
Stories, Reels, and Carousels, The Content
If you’ve been creating content for social media, you already know that getting likes and shares isn’t the end goal. Engagement is about so much more: sparking conversations, building trust, and
Launching a new brand in 2026 means juggling SEO (now GEO for AI search), social ads, advertorials, influencers, UGC and e-commerce. Here’s the practical sequence that actually works.
What is your definition of a great influencer? To me, a great influencer is someone who engages her followers and does her job well. If an influencer creates funny videos, she has to be really
Instagram and other social media platforms have transformed how brands connect with their audiences, making influencer marketing an essential tool. Thailand, with its vibrant culture and tech savvy
This article is suitable for budding entrepreneurs and businesses whose brands are not yet established. It doesn’t apply to the Unilevers and P&Gs of the
Proposing to the love of your life sounds easier than submitting a social media proposal to a brand,
Remember that time when TikTok was deemed a national security threat by the US Government? When the news that TikTok would be banned spread, there came an app that was introduced as an alternative,
Since we all started using ChatGPT, we’ve wondered what AI would do to social media — and to influencer marketing. Here’s the original take, updated with where it actually landed in 2026.
Starting 20 Feb 2023, our payments will be managed through a new payment gateway, Billplz Sdn Bhd. Going forward, only verified bank accounts will be able to receive payment withdrawals. The payment
In my previous post, I talked about trending contents on Lemon8 HERE, a relatively new social media app that is raking in the number of users. As Lemon8 is still a baby, many of its users are already
So, we covered a few topics about Lemon8 already, like what are the trending topics on Lemon8 and how big influencers are utilizing the features on Lemon8. But you may be wondering, how to actually
In today's digital age, influencer marketing has become a powerful tool for B2C brands looking to enhance their online presence and engage with their target audience. SushiVid embarked on this
According to data from Datareportal, as of January 2022, TikTok had over 210 million monthly active users (MAUs) in Southeast Asia, representing an increase of 10% compared to the same period in the
“How Does Influencer Marketing Help Multiply My
As we all know, there is a rise in livestream collaboration demands in the influencer marketing industry. SushiVid has run several livestream campaigns for various
Many countries including Malaysia are slowly reducing the economic and have implemented many social restrictions due to the COVID 19 pandemic. Until we have found a cure or a vaccine, or developed
We are well aware that collaborations between content creators and brands have become a trend in this era. These partnerships offer a bunch advantages, such as expanding brand reach, promote
Boosting content online can be an effective way to reach a larger audience and raise awareness about your campaign. However, it's not always smooth sailing, as our boosting team recently discovered.
Hey there, social media enthusiasts! Are you ready to take your brand on a next level? Well, we've got just the fuel you need to power up your journey: content boosting on social media! Just to
Hello readers! You might have read our blog about the benefits of boosting content on your social media. If you have not read it yet, do check out that blog first before you continue to read this
Kita semua tahu live stream memang dah sedia ada dari tahun beberapa tahun lepas. Tapi makin ramai orang mula sedar potensi live stream. Pada September 2019, seorang influencer China, Zhu Chenhui
Live streaming has been catching on. Did you know rapper 6ix9ine broke the all time record for most viewers in one live stream with over 300 000 viewers? That news broke the internet the next day
Mulai 20 Februari 2023, pembayaran kami akan diuruskan melalui payment gateway /gerbang pembayaran baharu iaitu Billplz Sdn Bhd. Pada masa akan datang, hanya akaun bank yang disahkan akan dapat
Mother's Day 2027 falls on Sunday 9 May. Here's when to brief creators, which campaign ideas work, which products win, and how to handle the day with care.
From goal to final report: a step-by-step plan for running a KOL campaign in Malaysia, with the formats and mechanics that work in 2026 and a sample six-week timeline.
Five rules we've learned from 11 years of influencer campaigns in Malaysia, plus the common mistakes that quietly waste budget.
Ramadan and Hari Raya 2027 are closer than they look. Here are the expected dates, what to post in each phase, which creators to book, and how to get the tone right.
How much does it cost? How many influencers do I need? Micro or macro? How soon will I see results? Straight answers to the 10 questions Malaysian brands ask us most.
This week’s blog is in conjunction with our upcoming FREE WEBINAR on How to Make A Career In Influencer Marketing with only 2,000 followers with Azureen Sophia & Nabilah Jasni happening on the 10th
Instagram and TikTok give you one link in your bio. IGLinks turns it into a mini website with all your links, click tracking, and campaign links for brands. Here's how creators and brands use it.
Influencers can send thousands of people your way. Before they do, make sure those people find something worth staying for. Three things to get right before your first campaign.
How Malaysian restaurants and cafés fill tables in 2026: be findable, post food people crave, work with local food creators, and boost to people who can actually walk in.
A plain-English guide to influencer marketing in Malaysia: what it is, why it works, which creators and platforms to use, what it costs, what to expect, and how to measure it.
Follower count is the least useful number on a creator's profile. Here's what to check instead, how to spot fake followers, and the mistakes to avoid when hiring an influencer.
What do Malaysian creators actually charge? Real average rates by follower size from our campaign quotes, what pushes your price up, and how to quote like a professional.
A media kit is your CV as a creator. Here's exactly what brands and agencies look for, what to leave out, and a simple checklist, from people who read media kits every week.
What actually works on YouTube in 2026 for Malaysian and Southeast Asian creators: the videos to make, how to get more views, and how to turn your channel into paid brand work.
