94 articles
Brands instinctively reach for the biggest names. But look across our campaigns and a clear pattern emerges: smaller, tightly-matched creators consistently post the highest engagement rates. Here's the data.
Getting someone to download an app is one of the hardest asks in marketing. Across wallet and app campaigns for Touch 'n Go, Watsons and Digi, here's what actually moves people from 'interesting' to 'installed'.
Should you book 4 creators or 173? We looked across our campaigns and the answer is clear: roster size isn't about budget — it's about the objective. Here's how to right-size your next campaign.
What counts as a good engagement rate? We pulled the numbers from our own campaigns across beauty, tech, food and e-commerce to give you real benchmarks — not generic industry averages.
Sometimes the smartest move isn't one big influencer — it's a hundred small ones, all at once. Here's how seeding works, when it wins, and the campaigns where flooding the feed did the job.
Raya, CNY and Ramadan are the Super Bowl of Southeast Asian marketing. We've run festive campaigns for YSL, Shopee, Lazada, Watsons and more — here's what consistently works when the whole region is celebrating.
Double-digit sale days are the busiest — and most competitive — shopping moments of the year. We've run influencer campaigns across 8.8, 9.9, 11.11 and 3.3. Here's what actually converts when everyone is selling at once.
Reach, engagement, launches, sales, sign-ups, followers, store launches — every influencer campaign should start with one clear objective. Here are the seven we run most, and the real SushiVid campaigns that prove each one.
Five things every small business can now outsource to AI — ads, content, research, website revamp and onboarding — with the best tools, links and basic monthly prices for 2026.
Google now indexes Instagram, TikTok and Reels — so your posts can show up in search. Here are clear, practical steps creators can take to make their social content more search-friendly in 2026.
How much should you put behind your content? Here's a practical framework for boosting budgets in 2026 — what to expect for your spend, and where the floor should be.
How often should your brand post on Instagram, TikTok and Facebook in 2026? Here's the data-backed cadence by platform — and why consistency beats bursts every time.
A great livestream with no viewers doesn't sell. Boosting isn't just for feed posts — here's how to drive real viewers to your Shopee Live and TikTok Shop Live sessions.
Boosting works — but only if you boost the right content, to the right people, at the right moment. Here's a practical guide to getting reach without burning budget.
Most content calendars are abandoned by week three. Here's how to build one your team actually sticks to — and why consistency, not creativity, is what the algorithm rewards.
UGC only works when it's briefed, produced and deployed well. Here's a practical guide to running a UGC campaign that converts — not just content that sits in a folder.
A live selling session isn't a free-flowing chat — the ones that convert follow a loose script. Here's a proven structure for hooks, product blocks and closes that sell.
The brief makes or breaks a UGC campaign. Too loose and the content misses; too tight and you strip out the authenticity that makes UGC convert. Here's how to strike the balance.
On TikTok and Reels, the sound comes first. Here are six music and audio tools — from Suno and Epidemic Sound to ElevenLabs — helping Malaysian and Southeast Asian creators sound professional and stay copyright-safe in 2026.
A plain-English breakdown of how influencer income is taxed in Malaysia — what counts (cash and gifts), which form to file, deductions you can claim, deadlines and penalties.
TikTok Shop isn't one task — it's content, ads, live and operations working together. Here's what full management actually involves, and the signs it's time to outsource.
Thinking of running your own Shopee Live or TikTok Shop Live? Here's the real checklist — setup, host, lighting, chat support — and where a ready-made studio saves you the headache.
Getting views on TikTok Shop but not sales? The problem is usually one of a few fixable things. Here's a diagnostic — and what to do about each.
In 2026, influencing is a real job in the eyes of the regulator. Here's what Malaysian creators must do about tax under the new LHDN rules, and what brands should build into every contract.
If it feels like the creators around you are suddenly posting twice as often without burning out, you're not imagining it. The difference usually isn't talent or free time. It's their
Likes were never ROI. Here's a practical, no-nonsense framework for measuring influencer marketing in 2026 — goals, the right metrics, honest attribution, and a one-page scorecard.
Everyone wants a fixed rate card. The problem: platforms ship new features faster than the market can standardise a price. Here is why influencer pricing never settles, and how to benchmark it anyway.
Stories, Reels, and Carousels, The Content
If you’ve been creating content for social media, you already know that getting likes and shares isn’t the end goal. Engagement is about so much more: sparking conversations, building trust, and
Launching a new brand in 2026 means juggling SEO (now GEO for AI search), social ads, advertorials, influencers, UGC and e-commerce. Here’s the practical sequence that actually works.
What is your definition of a great influencer? To me, a great influencer is someone who engages her followers and does her job well. If an influencer creates funny videos, she has to be really
Instagram and other social media platforms have transformed how brands connect with their audiences, making influencer marketing an essential tool. Thailand, with its vibrant culture and tech savvy
This article is suitable for budding entrepreneurs and businesses whose brands are not yet established. It doesn’t apply to the Unilevers and P&Gs of the
Proposing to the love of your life sounds easier than submitting a social media proposal to a brand,
Remember that time when TikTok was deemed a national security threat by the US Government? When the news that TikTok would be banned spread, there came an app that was introduced as an alternative,
Since we all started using ChatGPT, we’ve wondered what AI would do to social media — and to influencer marketing. Here’s the original take, updated with where it actually landed in 2026.
Starting 20 Feb 2023, our payments will be managed through a new payment gateway, Billplz Sdn Bhd. Going forward, only verified bank accounts will be able to receive payment withdrawals. The payment
In my previous post, I talked about trending contents on Lemon8 HERE, a relatively new social media app that is raking in the number of users. As Lemon8 is still a baby, many of its users are already
So, we covered a few topics about Lemon8 already, like what are the trending topics on Lemon8 and how big influencers are utilizing the features on Lemon8. But you may be wondering, how to actually
In today's digital age, influencer marketing has become a powerful tool for B2C brands looking to enhance their online presence and engage with their target audience. SushiVid embarked on this
According to data from Datareportal, as of January 2022, TikTok had over 210 million monthly active users (MAUs) in Southeast Asia, representing an increase of 10% compared to the same period in the
“How Does Influencer Marketing Help Multiply My
As we all know, there is a rise in livestream collaboration demands in the influencer marketing industry. SushiVid has run several livestream campaigns for various
Many countries including Malaysia are slowly reducing the economic and have implemented many social restrictions due to the COVID 19 pandemic. Until we have found a cure or a vaccine, or developed
We are well aware that collaborations between content creators and brands have become a trend in this era. These partnerships offer a bunch advantages, such as expanding brand reach, promote
Boosting content online can be an effective way to reach a larger audience and raise awareness about your campaign. However, it's not always smooth sailing, as our boosting team recently discovered.
Hey there, social media enthusiasts! Are you ready to take your brand on a next level? Well, we've got just the fuel you need to power up your journey: content boosting on social media! Just to
Hello readers! You might have read our blog about the benefits of boosting content on your social media. If you have not read it yet, do check out that blog first before you continue to read this
Kita semua tahu live stream memang dah sedia ada dari tahun beberapa tahun lepas. Tapi makin ramai orang mula sedar potensi live stream. Pada September 2019, seorang influencer China, Zhu Chenhui
Live streaming has been catching on. Did you know rapper 6ix9ine broke the all time record for most viewers in one live stream with over 300 000 viewers? That news broke the internet the next day
Mulai 20 Februari 2023, pembayaran kami akan diuruskan melalui payment gateway /gerbang pembayaran baharu iaitu Billplz Sdn Bhd. Pada masa akan datang, hanya akaun bank yang disahkan akan dapat
If you’ve missed my previous article, you can check it out
In today’s blog post we will be explaining The SV Group’s 5 best practices for influencer marketing. As a company which has been in the influencer marketing industry for over a decade, we believe the
Ramadhan (the Islamic fasting month) is upon us which means Raya is around the corner. We can almost smell the ketupat, lemang and rendang. Even in times of Covid 19, Malaysia plans to stand as a
We noticed that a lot of brands want to work with influencers and at any point in time, influencers have 4 5 brands in collaboration, but there is only one link in bio that they can
Make way for 2021! I said this 365 days ago, but Happy New Year SushiVidFam 🎊 🎉
In today’s blog post we are about to tackle the top 10 most frequently asked questions about influencer marketing. Before we dive in if you’re running a new business venture which requires a mini
This week’s blog is in conjunction with our upcoming FREE WEBINAR on How to Make A Career In Influencer Marketing with only 2,000 followers with Azureen Sophia & Nabilah Jasni happening on the 10th
ConfirmPlusChop has now included services for Lazada Live Stream campaigns as one of our Live Stream e commerce platforms. Wonder why we are focusing more on e commerce Live Streams instead of Social
Have you been approached by our SushiVid team for a ConfirmPlusChop (CPC) Live Stream campaign? This is a step by step walkthrough on all you need to know before your big Shopee Live! It consists of
Since the Movement Control Order (MCO) started, there has been trends happening on Instagram, TikTok and Twitter such as the Dalgona Coffee trend which had people whisking for their lives. Hold on to
With COVID 19 and the current MCO arrangement, we’re sensing there will be a boom and demand in Live Streaming. The majority of the people are staying home and glued to their phones during these
We all know that live streaming started spontaneously, often done on mobile phones without great image and audio quality. Rather, users simply enjoy the live video moment. Until recently, live
Before the dawn of social media, I often pined for life as a restaurant reviewer. Sure, it would mean a lot more trips to the gym, but seriously, it would have been worth
![[Tip 3 of 8] Difference Between Celebrity Endorsement And Influencer Marketing](/images/covers/tip-3-of-8-difference-between-celebrity-endorsement-and-influencer-marketing.jpg)
Celebrity endorsements have been around for a long long time. There is a grey area between the celebrity endorsements and influencer
![[Tip 1 of 8] What Is Influencer Marketing?](/images/covers/what-is-influencer-marketing.jpg)
I'm going to tell you how influencer marketing could be your newest marketing strategy and how it could immensely benefit your brand. It is undeniable that the digital landscape is changing the way
When you go out for sushi, you don’t just order platter after platter of avocado maki especially when there’s aburi tuna on the
Let’s be honest, life as a wallflower would probably be easier. Putting yourself out there can be a tough ask. Rejection hurts. And it keeps on hurting, no matter how much practice you
![[Proposal Series] Innershine](/images/covers/proposal-series-innershine.jpg)
Beauty isn't only on the outside it's on the inside too. Let your inner beauty shine with
![[Proposal Series] Titan x SushiVid](/images/covers/proposal-series-titan-x-sushivid.jpg)
The famous Neelofa has her very own watch range?! Find out how Influencers come in handy this time... Get
![[Tip 4 of 8] How To Choose An Influencer For Your Marketing Campaigns?](/images/covers/how-to-choose-an-influencer-for-your-marketing-campaigns.jpg)
How do you market your products/services to the upcoming generation that is a growing community with increasing spending
![[Tip 6 of 8] How To Get The Most Out Of Influencer Marketing](/images/covers/how-to-get-the-most-out-of-influencer-marketing.jpg)
According to Pardot, in 2016, 86% of marketers were turning to influencer marketing. The influencer marketing industry is now aggregated at $1 billion overall and is expected to grow at a rapid speed
![[Tip 5 of 8] Spotting A Fake Influencer](/images/covers/tip-5-of-8-spotting-a-fake-influencer.jpg)
Working with brand influencers is a great way to expand to your audience, grow online presence and create user generated content. However, where money flows there will be people who try to cheat the
![[Tip 7 of 8] What NOT To Do In Influencer Marketing](/images/covers/tip-7-of-8-what-not-to-do-in-influencer-marketing.jpg)
Influencer marketing is becoming more effective and sophisticated as time passes. Brands can pass on word of mouth about a launch or product through a trustworthy and authentic source which are the
![[Tip 8 of 8] Influencer Marketing: Should You DIY Or Agency?](/images/covers/tip-8-of-8-influencer-marketing-should-you-diy-or-agency.jpg)
In an article written by InfluencerLogic, it is stated that 84% of marketers are planning on implementing at least one influencer campaign in 2017. So, that means you should jump onto the bandwagon,
![[Tip 2 of 8] What To Expect With Influencer Marketing?](/images/covers/what-to-expect-with-influencer-marketing.jpg)
So you're an influencer who's thinking about joining SushiVid, but feeling a bit
If you’re used to dealing with traditional advertising agencies, working with an influencer can present as a brave new world. Gone are the plush offices full of execs trying to butter you up. Gone
Did you know that scratching your ear can ease an itchy throat? Or that if you want a faster ride in that lift, all you have to do is press close door and your floor number at the same time and
If you’re in the YouTube game, a viral video is the holy grail. For Influencers it means more followers. For a brand, it means free exposure across news networks and social media. But how do you get
Behold, the majestic annotation click through rate (‘CTR’). The very epitome of influencer
While YouTube is certainly growing in popularity, influencing is not exactly a mainstream career option. Needless to say, the resources you need to get started can be as rare as scoring a reservation
What motivated you to become a YouTuber? a) The 9 5 grind had worn you down; b) You were in search of fame; c) You were looking to have a lark with friends; d) A passion for creating videos and
In 2014, a survey by AT Kearney identified Malaysia as one of the top three outsourcing choices for multinational corporations, thanks in part to the combination of lower labour costs and a highly
Everyone loves sushi. But if no one is coming to eat at your restaurant you’re going to sink pretty
Would you pay $42 for a packet of Pot Noodles? Or how about one million dollars for a fishinglure? No, me either. But according to one Cool Material list some people do.
In a past life you probably endured the drudgery of writing your CV. It was probably staid, corporate and conformist, just the way they all are. But, CVs are one of life’s necessary evils if you want
The internet is a funny place. We’re happy to share what we ate for dinner or our most innate thoughts for free with all those “friends” on Facebook. But, when it comes to sharing vital information
At SushiVid, we understand that YouTube sponsorships and endorsements can get a little confusing. So, we've put together a short post that illustrates some of the different types of sponsorships that
Recently we told you that, like sushi, YouTube video marketing is big business. So big in fact that it’s starting to make a dent in the more traditional advertising mediums. You see, YouTube isn’t
Sometimes you meet people who are living the dream. Those who have cast off the shackles of a fixed address and the corporate world. They may have a bit of fuzz on their chin, but they aren’t
“I used to think I was the strangest person in the world but then I thought there are so many people in the world, there must be someone just like me who feels bizarre and flawed in the same ways I
