110 articles
Brands instinctively reach for the biggest names. But look across our campaigns and a clear pattern emerges: smaller, tightly-matched creators consistently post the highest engagement rates. Here's the data.
Getting someone to download an app is one of the hardest asks in marketing. Across wallet and app campaigns for Touch 'n Go, Watsons and Digi, here's what actually moves people from 'interesting' to 'installed'.
Should you book 4 creators or 173? We looked across our campaigns and the answer is clear: roster size isn't about budget — it's about the objective. Here's how to right-size your next campaign.
What counts as a good engagement rate? We pulled the numbers from our own campaigns across beauty, tech, food and e-commerce to give you real benchmarks — not generic industry averages.
Sometimes the smartest move isn't one big influencer — it's a hundred small ones, all at once. Here's how seeding works, when it wins, and the campaigns where flooding the feed did the job.
Raya, CNY and Ramadan are the Super Bowl of Southeast Asian marketing. We've run festive campaigns for YSL, Shopee, Lazada, Watsons and more — here's what consistently works when the whole region is celebrating.
Reach, engagement, launches, sales, sign-ups, followers, store launches — every influencer campaign should start with one clear objective. Here are the seven we run most, and the real SushiVid campaigns that prove each one.
Five things every small business can now outsource to AI — ads, content, research, website revamp and onboarding — with the best tools, links and basic monthly prices for 2026.
Replying to comments and DMs isn't housekeeping — in 2026 it's a growth lever that feeds the algorithm, builds loyalty and catches ready-to-buy customers.
Google now indexes Instagram, TikTok and Reels — so your posts can show up in search. Here are clear, practical steps creators can take to make their social content more search-friendly in 2026.
Meet the homegrown AI built by Malaysian startups — ILMU, Mesolitica, Respond.io, Wabot, Involve Asia — that Malaysian creators and small businesses should know in 2026, plus the grants that pay for it.
Organic reach has collapsed across almost every platform. Here's the 2026 data — and why smart brands now put budget behind their best content instead of hoping it's seen.
UGC and influencer marketing get lumped together, but they solve different problems. Here's a clear framework for when to use each — and when to use both.
'Just post some content' undersells the job. Here's what social media management actually involves in 2026, why it drives real ROI, and when to hand it to a team.
User-generated content consistently out-converts glossy brand ads because it feels real. Here's the 2026 data on UGC trust and conversion — and how to put it to work.
If it feels like the creators around you are suddenly posting twice as often without burning out, you're not imagining it. The difference usually isn't talent or free time. It's their
People used to Google you. Now they ask ChatGPT, Perplexity and Gemini. Here's a plain-English guide to Generative Engine Optimisation (GEO) — and how to get your brand recommended by AI.
Likes were never ROI. Here's a practical, no-nonsense framework for measuring influencer marketing in 2026 — goals, the right metrics, honest attribution, and a one-page scorecard.
Everyone wants a fixed rate card. The problem: platforms ship new features faster than the market can standardise a price. Here is why influencer pricing never settles, and how to benchmark it anyway.
If you’ve missed the first part of this article, you may check it out HERE
The end of my first year in English Language and Communication has finally arrived, which means it’s time for the exhilarating (and sometimes daunting) quest for a Co Op placement—basically, a fancy
What is your definition of a great influencer? To me, a great influencer is someone who engages her followers and does her job well. If an influencer creates funny videos, she has to be really
This article is suitable for budding entrepreneurs and businesses whose brands are not yet established. It doesn’t apply to the Unilevers and P&Gs of the
Remember that time when TikTok was deemed a national security threat by the US Government? When the news that TikTok would be banned spread, there came an app that was introduced as an alternative,
As I’m browsing my Facebook in the morning, I see an article shared by a friend that seems interesting. I click to check it out, only to get a pop up asking me to allow cookies and without much
My mom used to host Tupperware parties at home. That was 40 years ago when she was still in her 30s. She would invite friends and colleagues over for a 'Tupperware Party'. After some small talk over
1. Can you please introduce yourself to our readers? Tell us your name, age, and a bit about your hobbies and interests outside of
It’s still very early in 2021, but we have seen several of our predictions from meticulous research for our previous blog post: The Influencer Marketing Demands & Trends For 2021 In Malaysia are in
Southeast Asia is a dynamic and rapidly growing market with over 600 million people, making it an attractive destination for businesses looking to expand their reach. With such a large and diverse
Since we all started using ChatGPT, we’ve wondered what AI would do to social media — and to influencer marketing. Here’s the original take, updated with where it actually landed in 2026.
Starting 20 Feb 2023, our payments will be managed through a new payment gateway, Billplz Sdn Bhd. Going forward, only verified bank accounts will be able to receive payment withdrawals. The payment
Virtual influencers — computer-generated personas that exist only online — have grown from novelty to a multi-billion-dollar corner of influencer marketing. Here’s what they are, and their pros and cons.
In today's digital age, influencer marketing has become a powerful tool for B2C brands looking to enhance their online presence and engage with their target audience. SushiVid embarked on this
According to data from Datareportal, as of January 2022, TikTok had over 210 million monthly active users (MAUs) in Southeast Asia, representing an increase of 10% compared to the same period in the
1. Can you describe the start of your influencer
“How Does Influencer Marketing Help Multiply My
He started to become influences from a funny short video and he found out that his audience like his video and from this point he realized his hidden talent and he did his best to become what he is
SushiVid mempunyai keistimewaan untuk menjalankan beberapa kempen pemasaran Influencer yang paling hebat untuk perniagaan e dagang di Malaysia dan saya boleh katakan ia bermula dengan MYCYBERSALE
As we all know, there is a rise in livestream collaboration demands in the influencer marketing industry. SushiVid has run several livestream campaigns for various
Many countries including Malaysia are slowly reducing the economic and have implemented many social restrictions due to the COVID 19 pandemic. Until we have found a cure or a vaccine, or developed
If there is one thing I know about Gen Z, it's that they are resourceful and lazy in a good way. They always find the simplest way to get things done. Knowing this, we can assume that many of them
Written by Yuh Wen Foong, CEO of
For those who are unfamiliar, 11.11 is an annual shopping festival filled with tempting deals made famous by China. It is the equivalent to Black Friday in the US. For giant Alibaba Group itself,
We are well aware that collaborations between content creators and brands have become a trend in this era. These partnerships offer a bunch advantages, such as expanding brand reach, promote
Boosting content online can be an effective way to reach a larger audience and raise awareness about your campaign. However, it's not always smooth sailing, as our boosting team recently discovered.
Hey there, social media enthusiasts! Are you ready to take your brand on a next level? Well, we've got just the fuel you need to power up your journey: content boosting on social media! Just to
Hello readers! You might have read our blog about the benefits of boosting content on your social media. If you have not read it yet, do check out that blog first before you continue to read this
Ever since the market reopened, the malls are filled with people and events are back again! Have you seen the latest Cosplay event at 3 Damansara? A successful influencer led event can even revive an
We have a new announcement! SushiVid will be, today onwards, the Transparent Influencer Marketing Company. If you are an influencer, by now you probably already know that every influencer marketing
1. Tell us a bit about your background. What inspired you and what is the idea behind your
SushiVid has had the privilege to run some of the most awesome influencer marketing campaigns for e commerce businesses in Malaysia and now if I look at it in hindsight, it all started with
1. Tell us a bit about your background. What inspired you and what is the idea behind your
1. Can you describe your influencer journey in one
1. Tell us a bit about your background. What inspired you and what is the idea behind your
1. What inspired your content creator career after being a
1. How long have you been creating content? And what is it mostly
1. How and when did your influencer career
Mulai 20 Februari 2023, pembayaran kami akan diuruskan melalui payment gateway /gerbang pembayaran baharu iaitu Billplz Sdn Bhd. Pada masa akan datang, hanya akaun bank yang disahkan akan dapat
Influencer marketing is now a mainstream, multi-billion-dollar strategy across Southeast Asia. Here are the trends shaping the region in 2026 — and how brands can use them.
If you’ve missed my previous article, you can check it out
Mother’s Day has never been a major marketing event for most brands/ businesses in Malaysia. I guess it’s because Mother’s Day is always stuck in an awkward period (Mid May, after Easter, around
This article is aimed towards creators who have survived the past decade; you know who you are. Maybe for you, it started with blogs, but the world kept progressing and progressing, and now it’s a
Psst, kami dengar kempen anda tidak begitu popular? Jom sertai kami kerana kami mempunyai kaedah dan cara untuk menyelesaikan masalah
Pssst, We heard your campaigns aren’t doing so hot, here, come closer, we have the right tools and methods to set things
In today’s blog post we will be explaining The SV Group’s 5 best practices for influencer marketing. As a company which has been in the influencer marketing industry for over a decade, we believe the
With the arrival of the pandemic, the economy has been deeply impacted globally. As an influencer marketing agency, we have witnessed the ups and downs of the industry. Events and collaborations
Ramadhan (the Islamic fasting month) is upon us which means Raya is around the corner. We can almost smell the ketupat, lemang and rendang. Even in times of Covid 19, Malaysia plans to stand as a
We noticed that a lot of brands want to work with influencers and at any point in time, influencers have 4 5 brands in collaboration, but there is only one link in bio that they can
Make way for 2021! I said this 365 days ago, but Happy New Year SushiVidFam 🎊 🎉
In today’s blog post we are about to tackle the top 10 most frequently asked questions about influencer marketing. Before we dive in if you’re running a new business venture which requires a mini
This week’s blog is in conjunction with our upcoming FREE WEBINAR on How to Make A Career In Influencer Marketing with only 2,000 followers with Azureen Sophia & Nabilah Jasni happening on the 10th
If you’re new to influencer marketing you are probably excited and confused at the same time. Throwback to years ago, it’s the same feeling we get as kids in a candy store with a piece of RM10 from
In case you missed our previous blog post on How to Optimise Your Instagram Profile with IGLinks, we took the courtesy of dedicating this whole blog and elaborate in further detail on how you can
We’re back to talk about one of the upcoming trends of Influencer Marketing in 2021 Influencer Commerce. In case you are wondering what is Influencer Commerce, be sure to head over and read our
Influencer commerce is a new strategic approach implemented by brands and marketers to generate leads and sales. The true definition of Influencer Commerce is the act of using influencers to drive
We’re sure you’ve heard of IGLinks by now, our newest partnership that will make life easier for brands & influencers! We’re very proud of this new member. Below are some of things influencers are
We’re back with another mind blowing blog to enhance your digital marketing game. Make sure to buckle down for today’s blog. You might have seen a lot of brands doing influencer marketing in
Find yourself scratching your head for the upcoming 12.12 and Christmas campaigns, look no further. Tricks of the trade for marketers is to start early. We have anticipated your needs and prepared
This blog is about the importance of IGLinks for you! So, settle down, get comfy and get your Starbucks while we spit some facts your way about IGLinks. We are proud to introduce our new partnership
We are bringing you great news again, this time around from ConfirmPlusChop ! For your information, ConfirmPlusChopis a social commerce platform helping brands to sell products through influencer
We have BIG NEWS & we're excited to share it with you! Drum roll,
Hello SMEs! For those who are interested in KOL Marketing, we have SUPER good news for
First of all, have you got yourself protected by SOCSO against work injuries & accidents? If not, we have got a great news for you! Malaysian influencers are now eligible for the
At times when the economy appears to be less secure, brands have become extra careful with their spending and the return on their activities. It is not surprising that Influencer marketing has taken
ConfirmPlusChop has now included services for Lazada Live Stream campaigns as one of our Live Stream e commerce platforms. Wonder why we are focusing more on e commerce Live Streams instead of Social
Have you been approached by our SushiVid team for a ConfirmPlusChop (CPC) Live Stream campaign? This is a step by step walkthrough on all you need to know before your big Shopee Live! It consists of
If you ever got on the social media carousel, you would find celebrities and social media icons tapping into their fan following to advertise, be it for products or services. For example, on my
How often do you watch your friends live stream their activities through social media apps like Facebook, Instagram, or Twitch? It’s possible that most of you — at some point — have seen live
People are glued to their phones every single day. Thanks to the rise of social media, today every business is visible. Since the start of influencer marketing, many have figured out how to make a
Thanks to the rise of word of mouth and social media marketing, today from common man to celebrities, you will find influencers in every spectrum of marketing. Most of the brands believe that if
Due to the ever increasing demand for influencer marketing, the team at SushiVid has decided to share more about our best practices and how we think the market will move for this
Nicole Yie is one of the nicest influencers we've had the opportunity to work with here at SushiVid. A fun fact about her, even though she is a dancer, but she is prefer to on behind the scene and
At SushiVid, we especially love to celebrate our bloggers by sharing a little about their lives and their inspirations. Shafyqah Azahar is a seasoned Malaysian blogger specialising in food, song, and
Alvy is what people call her from the name Alvynna Joanna Joseph. Being a traveler herself, Missalvy loves to share her adventurous travel stories and tips to add fuel to your wanderlust. The more
![[Proposal Series] Innershine](/images/covers/proposal-series-innershine.jpg)
Beauty isn't only on the outside it's on the inside too. Let your inner beauty shine with
![[Proposal Series] Titan x SushiVid](/images/covers/proposal-series-titan-x-sushivid.jpg)
The famous Neelofa has her very own watch range?! Find out how Influencers come in handy this time... Get
![[Proposal Series] Why Flavettes Should Use SushiVid?](/images/covers/proposal-series-why-flavettes-should-use-sushivid.jpg)
Do you ever wonder how we propose an influencers’ name to a client? Well, we start by preparing a proposal presentation or proposal ‘deck’ to showcase what are our goals and ideas are for the
If only money grows on trees then we can just drop whatever we’re doing, jump on a plane and see the world! Oh well, for most of us the closest thing we get to travelling is by scrolling through
My internSHIP has docked and the journey has come to an end. My title came along because I like to say “honestly” and I like to believe that honest statements can be told with the intention of
So you're an influencer who's thinking about joining SushiVid, but feeling a bit
This marks the end of an awesome
Yes I got the title inspiration from the book and series of 13 Reasons Why, butturns out I don’t have 13 reasons why you should Intern at SushiVid, but here are my main top 5
I’m three weeks in and it’s been quite a ride. Here’s a
We love her for her dancing, her humour and her social activism. But Ellen DeGeneres is also a social media marketing guru, who usesYouTube, and nowEllenTube with aplomb. In fact,I Digital have noted
Harking back to primary school days here, but hands up if you LOVE “If You Are The
December is here and that means it's time for Christmas! A whole month dedicated for the preparation of Christmas, no wonder it's called the festive season. However, for the Christmas fanatics, the
Have you noticed how mo' men have facial hair around this time of the year? Yes, Movember is here! Movember is more than just a month when men grow impressive moustaches like gentlemen do. The word
