54 articles
Every 11.11 gets bigger, but merchants keep less. How Shopee overtook Lazada, how TikTok Shop changed the rules, what China-direct means for local sellers, and eight ways Malaysian brands can still win.
In 2027, Chinese New Year and Ramadan land just two days apart, followed by Hari Raya in March. Here's how Malaysian brands can plan creators, content and timing for two festive seasons at once.
Chinese New Year and Ramadan begin two days apart in 2027, with Raya a month later. It's the most exciting season of the year, and one budget has to cover both. Here's what to watch out for, and how to Gong Xi Raya.
KOL, KOC, celebrity, seeder: what do they actually mean, what do they cost in Malaysia, and which one fits your goal? With real results from our campaigns.
Original data from SushiVid's database of 41,000+ creator profiles: engagement benchmarks by tier and platform, who Malaysia's creators are, what they charge, and what 11 years of campaigns tell us.
Brands instinctively reach for the biggest names. But look across our campaigns and a clear pattern emerges: smaller, tightly-matched creators consistently post the highest engagement rates. Here's the data.
Getting someone to download an app is one of the hardest asks in marketing. Across wallet and app campaigns for Touch 'n Go, Watsons and Digi, here's what actually moves people from 'interesting' to 'installed'.
Should you book 4 creators or 173? We looked across our campaigns and the answer is clear: roster size isn't about budget — it's about the objective. Here's how to right-size your next campaign.
What counts as a good engagement rate? We pulled the numbers from our own campaigns across beauty, tech, food and e-commerce to give you real benchmarks — not generic industry averages.
Sometimes the smartest move isn't one big influencer — it's a hundred small ones, all at once. Here's how seeding works, when it wins, and the campaigns where flooding the feed did the job.
Raya, CNY and Ramadan are the Super Bowl of Southeast Asian marketing. We've run festive campaigns for YSL, Shopee, Lazada, Watsons and more — here's what consistently works when the whole region is celebrating.
Reach, engagement, launches, sales, sign-ups, followers, store launches — every influencer campaign should start with one clear objective. Here are the seven we run most, and the real SushiVid campaigns that prove each one.
Five things every small business can now outsource to AI — ads, content, research, website revamp and onboarding — with the best tools, links and basic monthly prices for 2026.
Replying to comments and DMs isn't housekeeping — in 2026 it's a growth lever that feeds the algorithm, builds loyalty and catches ready-to-buy customers.
Google now indexes Instagram, TikTok and Reels — so your posts can show up in search. Here are clear, practical steps creators can take to make their social content more search-friendly in 2026.
Meet the homegrown AI built by Malaysian startups — ILMU, Mesolitica, Respond.io, Wabot, Involve Asia — that Malaysian creators and small businesses should know in 2026, plus the grants that pay for it.
Organic reach has collapsed across almost every platform. Here's the 2026 data — and why smart brands now put budget behind their best content instead of hoping it's seen.
UGC and influencer marketing get lumped together, but they solve different problems. Here's a clear framework for when to use each — and when to use both.
'Just post some content' undersells the job. Here's what social media management actually involves in 2026, why it drives real ROI, and when to hand it to a team.
User-generated content consistently out-converts glossy brand ads because it feels real. Here's the 2026 data on UGC trust and conversion — and how to put it to work.
If it feels like the creators around you are suddenly posting twice as often without burning out, you're not imagining it. The difference usually isn't talent or free time. It's their
People used to Google you. Now they ask ChatGPT, Perplexity and Gemini. Here's a plain-English guide to Generative Engine Optimisation (GEO) — and how to get your brand recommended by AI.
Likes were never ROI. Here's a practical, no-nonsense framework for measuring influencer marketing in 2026 — goals, the right metrics, honest attribution, and a one-page scorecard.
Everyone wants a fixed rate card. The problem: platforms ship new features faster than the market can standardise a price. Here is why influencer pricing never settles, and how to benchmark it anyway.
If you’ve missed the first part of this article, you may check it out HERE
The end of my first year in English Language and Communication has finally arrived, which means it’s time for the exhilarating (and sometimes daunting) quest for a Co Op placement—basically, a fancy
What is your definition of a great influencer? To me, a great influencer is someone who engages her followers and does her job well. If an influencer creates funny videos, she has to be really
This article is suitable for budding entrepreneurs and businesses whose brands are not yet established. It doesn’t apply to the Unilevers and P&Gs of the
Remember that time when TikTok was deemed a national security threat by the US Government? When the news that TikTok would be banned spread, there came an app that was introduced as an alternative,
As I’m browsing my Facebook in the morning, I see an article shared by a friend that seems interesting. I click to check it out, only to get a pop up asking me to allow cookies and without much
My mom used to host Tupperware parties at home. That was 40 years ago when she was still in her 30s. She would invite friends and colleagues over for a 'Tupperware Party'. After some small talk over
Southeast Asia is a dynamic and rapidly growing market with over 600 million people, making it an attractive destination for businesses looking to expand their reach. With such a large and diverse
Since we all started using ChatGPT, we’ve wondered what AI would do to social media — and to influencer marketing. Here’s the original take, updated with where it actually landed in 2026.
Starting 20 Feb 2023, our payments will be managed through a new payment gateway, Billplz Sdn Bhd. Going forward, only verified bank accounts will be able to receive payment withdrawals. The payment
Virtual influencers — computer-generated personas that exist only online — have grown from novelty to a multi-billion-dollar corner of influencer marketing. Here’s what they are, and their pros and cons.
In today's digital age, influencer marketing has become a powerful tool for B2C brands looking to enhance their online presence and engage with their target audience. SushiVid embarked on this
According to data from Datareportal, as of January 2022, TikTok had over 210 million monthly active users (MAUs) in Southeast Asia, representing an increase of 10% compared to the same period in the
“How Does Influencer Marketing Help Multiply My
SushiVid mempunyai keistimewaan untuk menjalankan beberapa kempen pemasaran Influencer yang paling hebat untuk perniagaan e dagang di Malaysia dan saya boleh katakan ia bermula dengan MYCYBERSALE
As we all know, there is a rise in livestream collaboration demands in the influencer marketing industry. SushiVid has run several livestream campaigns for various
Many countries including Malaysia are slowly reducing the economic and have implemented many social restrictions due to the COVID 19 pandemic. Until we have found a cure or a vaccine, or developed
If there is one thing I know about Gen Z, it's that they are resourceful and lazy in a good way. They always find the simplest way to get things done. Knowing this, we can assume that many of them
For those who are unfamiliar, 11.11 is an annual shopping festival filled with tempting deals made famous by China. It is the equivalent to Black Friday in the US. For giant Alibaba Group itself,
We are well aware that collaborations between content creators and brands have become a trend in this era. These partnerships offer a bunch advantages, such as expanding brand reach, promote
Boosting content online can be an effective way to reach a larger audience and raise awareness about your campaign. However, it's not always smooth sailing, as our boosting team recently discovered.
Hey there, social media enthusiasts! Are you ready to take your brand on a next level? Well, we've got just the fuel you need to power up your journey: content boosting on social media! Just to
Hello readers! You might have read our blog about the benefits of boosting content on your social media. If you have not read it yet, do check out that blog first before you continue to read this
Ever since the market reopened, the malls are filled with people and events are back again! Have you seen the latest Cosplay event at 3 Damansara? A successful influencer led event can even revive an
We have a new announcement! SushiVid will be, today onwards, the Transparent Influencer Marketing Company. If you are an influencer, by now you probably already know that every influencer marketing
SushiVid has had the privilege to run some of the most awesome influencer marketing campaigns for e commerce businesses in Malaysia and now if I look at it in hindsight, it all started with
Mulai 20 Februari 2023, pembayaran kami akan diuruskan melalui payment gateway /gerbang pembayaran baharu iaitu Billplz Sdn Bhd. Pada masa akan datang, hanya akaun bank yang disahkan akan dapat
With the arrival of the pandemic, the economy has been deeply impacted globally. As an influencer marketing agency, we have witnessed the ups and downs of the industry. Events and collaborations
This week’s blog is in conjunction with our upcoming FREE WEBINAR on How to Make A Career In Influencer Marketing with only 2,000 followers with Azureen Sophia & Nabilah Jasni happening on the 10th
Yes I got the title inspiration from the book and series of 13 Reasons Why, butturns out I don’t have 13 reasons why you should Intern at SushiVid, but here are my main top 5
