105 articles
If you’ve been creating content for social media, you already know that getting likes and shares isn’t the end goal. Engagement is about so much more: sparking conversations, building trust, and
If you’ve missed the first part of this article, you may check it out HERE
![What is an influencer-led campaign? [Infographic]](/images/covers/what-is-an-influencer-led-campaign-infographic.jpg)
Updated for 2026. Influencer-led campaigns remain a core strategy — the global influencer marketing industry is now worth around USD 32.6 billion , roughly 19x bigger than a decade…
1. Fikri ZamRi (Popular YouTube Travel
Here are the top 10 gaming influencers in Malaysia, along with their current TikTok followers and
1. khairulaming The Spice Maestro with 4.1 million
This article is suitable for budding entrepreneurs and businesses whose brands are not yet established. It doesn’t apply to the Unilevers and P&Gs of the
Proposing to the love of your life sounds easier than submitting a social media proposal to a brand,
Remember that time when TikTok was deemed a national security threat by the US Government? When the news that TikTok would be banned spread, there came an app that was introduced as an alternative,
As I’m browsing my Facebook in the morning, I see an article shared by a friend that seems interesting. I click to check it out, only to get a pop up asking me to allow cookies and without much
My mom used to host Tupperware parties at home. That was 40 years ago when she was still in her 30s. She would invite friends and colleagues over for a 'Tupperware Party'. After some small talk over
1. Can you please introduce yourself to our readers? Tell us your name, age, and a bit about your hobbies and interests outside of
![TikTok Shop Livestream Insights [Infographic]](/images/covers/tiktok-shop-livestream-insights-infographic.jpg)
The TikTok Live Stream case study analyzed over 120 channels featuring various products to understand how live streaming works across different categories on TikTok. By studying the live streams
It’s still very early in 2021, but we have seen several of our predictions from meticulous research for our previous blog post: The Influencer Marketing Demands & Trends For 2021 In Malaysia are in
Southeast Asia is a dynamic and rapidly growing market with over 600 million people, making it an attractive destination for businesses looking to expand their reach. With such a large and diverse
Since we all started using ChatGPT, we’ve wondered what AI would do to social media — and to influencer marketing. Here’s the original take, updated with where it actually landed in 2026.
Starting 20 Feb 2023, our payments will be managed through a new payment gateway, Billplz Sdn Bhd. Going forward, only verified bank accounts will be able to receive payment withdrawals. The payment
Virtual influencers — computer-generated personas that exist only online — have grown from novelty to a multi-billion-dollar corner of influencer marketing. Here’s what they are, and their pros and cons.
In my previous post, I talked about trending contents on Lemon8 HERE, a relatively new social media app that is raking in the number of users. As Lemon8 is still a baby, many of its users are already
So, we covered a few topics about Lemon8 already, like what are the trending topics on Lemon8 and how big influencers are utilizing the features on Lemon8. But you may be wondering, how to actually
In today's digital age, influencer marketing has become a powerful tool for B2C brands looking to enhance their online presence and engage with their target audience. SushiVid embarked on this
According to data from Datareportal, as of January 2022, TikTok had over 210 million monthly active users (MAUs) in Southeast Asia, representing an increase of 10% compared to the same period in the
1. Can you describe the start of your influencer
“How Does Influencer Marketing Help Multiply My
He started to become influences from a funny short video and he found out that his audience like his video and from this point he realized his hidden talent and he did his best to become what he is
Brian See or better known by many of his followers by his Instagram tag ‘ MrBrianSee ’ is a full time influencer. Present since the ice age of influencer marketing, Brian plans to be on top of the
SushiVid mempunyai keistimewaan untuk menjalankan beberapa kempen pemasaran Influencer yang paling hebat untuk perniagaan e dagang di Malaysia dan saya boleh katakan ia bermula dengan MYCYBERSALE
As we all know, there is a rise in livestream collaboration demands in the influencer marketing industry. SushiVid has run several livestream campaigns for various
Many countries including Malaysia are slowly reducing the economic and have implemented many social restrictions due to the COVID 19 pandemic. Until we have found a cure or a vaccine, or developed
If there is one thing I know about Gen Z, it's that they are resourceful and lazy in a good way. They always find the simplest way to get things done. Knowing this, we can assume that many of them
Written by Yuh Wen Foong, CEO of
We know live stream has been around for a while now but influencers are slowly realizing the enormous potential behind it. In September 2019, a Chinese influencer, Cherie banked 5mil yuan (RM2.9
For those who are unfamiliar, 11.11 is an annual shopping festival filled with tempting deals made famous by China. It is the equivalent to Black Friday in the US. For giant Alibaba Group itself,
We are well aware that collaborations between content creators and brands have become a trend in this era. These partnerships offer a bunch advantages, such as expanding brand reach, promote
Boosting content online can be an effective way to reach a larger audience and raise awareness about your campaign. However, it's not always smooth sailing, as our boosting team recently discovered.
Hey there, social media enthusiasts! Are you ready to take your brand on a next level? Well, we've got just the fuel you need to power up your journey: content boosting on social media! Just to
Hello readers! You might have read our blog about the benefits of boosting content on your social media. If you have not read it yet, do check out that blog first before you continue to read this
Ever since the market reopened, the malls are filled with people and events are back again! Have you seen the latest Cosplay event at 3 Damansara? A successful influencer led event can even revive an
We have a new announcement! SushiVid will be, today onwards, the Transparent Influencer Marketing Company. If you are an influencer, by now you probably already know that every influencer marketing
Live streaming has been catching on. Did you know rapper 6ix9ine broke the all time record for most viewers in one live stream with over 300 000 viewers? That news broke the internet the next day
1. Tell us a bit about your background. What inspired you and what is the idea behind your
SushiVid has had the privilege to run some of the most awesome influencer marketing campaigns for e commerce businesses in Malaysia and now if I look at it in hindsight, it all started with
1. Can you describe your influencer journey in one
1. When did your first experience as a content creator
1. Tell us a bit about your background. What inspired you and what is the idea behind your
1. Can you describe your influencer journey in one
1. Tell us a bit about your background. What inspired you and what is the idea behind your
1. What inspired your content creator career after being a
1. How long have you been creating content? And what is it mostly
1. How and when did your influencer career
Mulai 20 Februari 2023, pembayaran kami akan diuruskan melalui payment gateway /gerbang pembayaran baharu iaitu Billplz Sdn Bhd. Pada masa akan datang, hanya akaun bank yang disahkan akan dapat
Influencer marketing is now a mainstream, multi-billion-dollar strategy across Southeast Asia. Here are the trends shaping the region in 2026 — and how brands can use them.
If you’ve missed my previous article, you can check it out
Mother’s Day has never been a major marketing event for most brands/ businesses in Malaysia. I guess it’s because Mother’s Day is always stuck in an awkward period (Mid May, after Easter, around
Pssst, We heard your campaigns aren’t doing so hot, here, come closer, we have the right tools and methods to set things
With the arrival of the pandemic, the economy has been deeply impacted globally. As an influencer marketing agency, we have witnessed the ups and downs of the industry. Events and collaborations
Ramadhan (the Islamic fasting month) is upon us which means Raya is around the corner. We can almost smell the ketupat, lemang and rendang. Even in times of Covid 19, Malaysia plans to stand as a
We noticed that a lot of brands want to work with influencers and at any point in time, influencers have 4 5 brands in collaboration, but there is only one link in bio that they can
Make way for 2021! I said this 365 days ago, but Happy New Year SushiVidFam 🎊 🎉
In today’s blog post we are about to tackle the top 10 most frequently asked questions about influencer marketing. Before we dive in if you’re running a new business venture which requires a mini
This week’s blog is in conjunction with our upcoming FREE WEBINAR on How to Make A Career In Influencer Marketing with only 2,000 followers with Azureen Sophia & Nabilah Jasni happening on the 10th
If you’re new to influencer marketing you are probably excited and confused at the same time. Throwback to years ago, it’s the same feeling we get as kids in a candy store with a piece of RM10 from
In case you missed our previous blog post on How to Optimise Your Instagram Profile with IGLinks, we took the courtesy of dedicating this whole blog and elaborate in further detail on how you can
We’re back to talk about one of the upcoming trends of Influencer Marketing in 2021 Influencer Commerce. In case you are wondering what is Influencer Commerce, be sure to head over and read our
Influencer commerce is a new strategic approach implemented by brands and marketers to generate leads and sales. The true definition of Influencer Commerce is the act of using influencers to drive
We’re back with another mind blowing blog to enhance your digital marketing game. Make sure to buckle down for today’s blog. You might have seen a lot of brands doing influencer marketing in
Find yourself scratching your head for the upcoming 12.12 and Christmas campaigns, look no further. Tricks of the trade for marketers is to start early. We have anticipated your needs and prepared
This blog is about the importance of IGLinks for you! So, settle down, get comfy and get your Starbucks while we spit some facts your way about IGLinks. We are proud to introduce our new partnership
We are bringing you great news again, this time around from ConfirmPlusChop ! For your information, ConfirmPlusChopis a social commerce platform helping brands to sell products through influencer
We have BIG NEWS & we're excited to share it with you! Drum roll,
Hello SMEs! For those who are interested in KOL Marketing, we have SUPER good news for
First of all, have you got yourself protected by SOCSO against work injuries & accidents? If not, we have got a great news for you! Malaysian influencers are now eligible for the
At times when the economy appears to be less secure, brands have become extra careful with their spending and the return on their activities. It is not surprising that Influencer marketing has taken
ConfirmPlusChop has now included services for Lazada Live Stream campaigns as one of our Live Stream e commerce platforms. Wonder why we are focusing more on e commerce Live Streams instead of Social
Only at the age of 20, Joe has successfully achieved what others are trying throughout their lives. Yup, you guessed it to be a multi platform influential superstar. Let’s take a peep on how he
Kittie’s style is as funky and special as her name. She’s known to be a busy bee that travels and produces great content. But this did not stop her from continuing her lifetime dream of becoming one
Why be one role model when you can be many. From fashion to beauty, Nur Nilam, a.k.a. B by others, has it all. It can truly be said that B is no stranger to
Wei Hung that is currently finishing up his ACCA yet attending numerous events at the same time has time management skills that would just make you go
Nicole was a model turned influencer. Her pictures and aesthetics will make you go 'YAAAAAS' when you visit her
Piewen is not just another beautiful face along with her humble attitude and strong charisma. Get hooked on her content that you never knew you
Juggling between studies and jobs, Shin Ni for one is above it all. Being able to attend events yet overcoming her studies with flying
With COVID 19 and the current MCO arrangement, we’re sensing there will be a boom and demand in Live Streaming. The majority of the people are staying home and glued to their phones during these
You must be thinking do influencers pay tax? In recent years, becoming an influencer or an internet personality is becoming the norm with the Millennials and Gen Zs. So much so, that they can rake in
There’s no doubting that Indonesian performance art student, Cassandra Stephanie, is taking her passion and making it happen. Like many of the influencers we work with, Cassandra splits her time
Lissa Pissa loves to eat pizza. It’s not just a catchy rhyme – it’s the truth. Lissa Pissa loves pizza so much in fact that she’ll even eat it for breakfast (
When you head to Nat Chai’s blog and read about her lingual and academic achievements you could be forgiven for expecting someone a little serious; this girl can speak 5.5 languages and has studied
A life you'd aspire to have, our influencer, Shini Lola has some of the most jaw dropping photos from her trips. Her life as a travel influencer began in the year 2010 when she started blogging about
Amirulee or well known as \"Acap\" is a well loved influencer in Malaysia known for being hilarious and creative! He is part of Sterk Production Channel, one of the most popular and fast growing
Meet Khor Adrian, a young and energetic Malaysian Chinese boy from Kedah. As a fitness enthusiast and also a fashionista, he's either killing it with his street style look. Get to know him more
Saffa Yusof is also known as \"fayusof\" among her audience. She wants to become full timer influencer but if she has ever to change her job now, she loves to become a primary school teacher. Three
Alvy is what people call her from the name Alvynna Joanna Joseph. Being a traveler herself, Missalvy loves to share her adventurous travel stories and tips to add fuel to your wanderlust. The more
If you’re into motoring, Rolls Royce has always been the elder statesman; the refined choice of vehicle for a refined lifestyle. You’d be forgiven then for thinking that with their reputation
![[Proposal Series] Innershine](/images/covers/proposal-series-innershine.jpg)
Beauty isn't only on the outside it's on the inside too. Let your inner beauty shine with
![[Proposal Series] Tourism Indonesia](/images/covers/proposal-series-tourism-indonesia.jpg)
Yes, even the tourism industry uses Influencer Marketing nowadays. Curious on how we pitch our proposal to this
Beauty, brains and a smile that could light up a room – That’s Joanna Ramdzan. Despite bustling through Med School in Moscow, Russia, she still managed to grace us with her gorgeous sense of hijab
A healthy lifestyle is what everyone should aim for Yes, having 6 packs abs and a gorgeous booty is definitely a bonus. Not all of us have the discipline to train ourselves into looking like
1) Macam mana Amin balance untuk buat sponsored content sambil maintain authenticity dan tak nampak
As we all know by now, Luqman has A LOT of followers (1.3 million to be exact). How many of us can actually say that we have 1.3 million followers by the age of 19 years old? But why is 1.3
Once upon a time, during the period of the 2010 FIFA World Cup there lived a boy named Luqman. He wanted to name his Facebook account after a famous footballer so he tried out Mesut Ozil dan Lukas
He may have a scary name and an even scarier Godzilla inspired logo, but there’s actually nothing frightening about Tekgila. In fact, this affable, ever smiling chap is dedicated to helping us feeble
In her “20 things I Wish I Knew Before I Was 20” video, the supremely independent Hidayah A dispensed a wealth of valuable advice. But one thing really caught our attention – “if in doubt, eat
Alyia exists in a cutesy world of pink, cupcakes and make up. But don’t go underestimating her as a princess. If anything, she’s a multi lingual warrior princess!This local YouTube influencer has
She’s smart, political, applies eyeliner like a boss and can flip an omelette without “messing up her life.” While Nisha specialises in make up tutorial videos, she also delves a little deeper,
In a past life you probably endured the drudgery of writing your CV. It was probably staid, corporate and conformist, just the way they all are. But, CVs are one of life’s necessary evils if you want
