How To Make the BEST KOL Marketing Campaign You’ll Ever Have
Posted on May 19, 2021
Pssst, We heard your campaigns aren’t doing so hot, here, come closer, we have the right tools and methods to set things right.
Jokes aside, we know it may be challenging to find the best way to boost your brand, but know that it is always within your reach. Influencers (also known as KOLs) are internet celebrities and public figures that are being idolized by the netizens. Very often influencers are also trendsetters because they are early adopters of new products and services.
As a brand, we can take advantage of turning influencers into temporary spokespersons for our brand. This is it! This is how KOL marketing is born, and it has become one of the most effective ways, if not easiest, to boost brand awareness.
Now, if your KOL marketing game hasn’t started yet, or isn’t doing so well, you might just be doing it wrongly. Six, here are six methods that will certainly help you in your KOL marketing game, for better or for worse, your brand needs it, and you need it BAD.
1. Instagram Reels
Instagram Reels (or IG Reels) is a 15-30 seconds video clip with music and tons of other effects. This new trending feature has recently made its way to our devices. With its arrival, many were hesitant on trying it out, but opportunists have dove in headfirst without much thought. Turns out, they struck gold! The few Instagram Reels they’ve made saw incredible numbers, even more so than other features such as Instagram TV or Stories.
As a brand, if you’re not jumping on the bandwagon, you’re only shooting yourself in the foot by delaying!
Not convinced yet? These reasons will surely persuade you to try Instagram Reels:
1) You will stand out in the crowd - Instagram Reels is still a new and fresh feature on the platform, which means it is not yet filled with sponsored content. Your brand will seemingly be in the spotlight because there are simply not many competitions!
2) Entertainment and creativity - Instagram Reels has an actual editing feature unlike Instagram TV and Stories such as: quick & smooth transitions, timed texts, music, and so much more! If you want viewers to look at your content, you better be sure it's entertaining enough to keep them watching.
3) The target audience you might not get elsewhere - Millennials and Gen Z thrive on Instagram and they love new things, you can hardly find anywhere else that has the same amount of demographics that are using Instagram. Therefore, if your brand is Gen Z and millennials oriented and you can provide something cool and new with Instagram Reels, Instagram is undoubtedly a gold mine for you.
Here is one of the Instagram Reels made by @juweiteoh for her creative fashion sponsorship!
2. Instagram Stickers
This is an untapped territory for a lot of brands, definitely a secret weapon you can only find here with SushiVid. Instagram Stickers are as simple as it gets, it’s a sticker Instagrammers use when they want to add effects or expressions to their posts. We are suggesting stickers because they are widely used on Instagram. It’d be difficult to not come across an Instagram post that isn’t using a sticker besides selfies.
Let us run you through why you should make Instagram Stickers for your brand:
3. Augmented Reality filters (AR filters)
Many brands fail to see the purpose of Augmented Reality filters, or it is simply not on their priority list. Our years of experience in KOL marketing tell us otherwise because we believe it will put your brand ahead of others who haven’t done so, and secures you a permanent marketing tool for your brand.
We want your brand to succeed, which is why we insist you try AR filters for the following reasons:
People love free things, especially Malaysians, if they can get their hands on something attractive or expensive, they will take up challenges to get it. A contest is very straightforward, we are sure you know the gist of why many brands sought to have contests:
Instagram’s Bio doesn’t provide the luxury of having more than 1 link, so ultimately you have to choose that one link on your website to track engagements and traffic. What if, instead of directing consumers to the main website, you can use a simple webpage builder like IGlinks.io to include all your most popular items, promotions, and company credentials all in one place?
Your brand and KOL marketing campaign will become so streamlined, because of the following reasons:
Here is a sample IGlinks for PropSocial! A quick and simple webpage to direct consumers to what you want them to see!
6. SushiVid’s Sales Packages
We want to help you and your brand succeed, by showcasing your brand on social media platforms. Choices are hard to make, which is why SushiVid provides you the right options you need for your KOL marketing campaign. If you have a specific campaign to execute, you can count on SushiVid to make it happen.
In SushiVid’s Sales Packages, not only we provide services such as :-
Instagram Reels (IG Reels)
Instagram Stickers (IG stickers)
Augmented Reality filters (AR filters)
We can also help you with our:
Live Stream Package - If you want your product to be talked about, or reviewed in a sponsored live stream.
TikTok Instagram Package - For you to tap into TikTok territories.
Carousel TikTok Package - A mixture of Instagram Carousel picture postings and TikTok postings.
Depending on who you speak to, KOL marketing can be a walk in the park or a monumental task, but we believe KOL marketing is one of the best methods to boost your brand, that is why we want you to trust in SushiVid to help you achieve your goals.
Perhaps you have a better idea of what exactly you want for your campaign? Seek us out with our chatbot, or comment under our post to let us know what you think!
Follow these 6 methods, or work with us to achieve STONKS for your campaign.