"How much should I charge?" is the question every creator asks, and the one most people answer with a guess. Here's real data instead.
What Malaysian creators actually charge
These are average creator fees from two years of SushiVid campaign quotes, for one round of content. They come from creators quoting for real briefs, with outliers removed.
| Followers | IG Reel + TikTok | TikTok only | Xiaohongshu + IG Reel |
|---|---|---|---|
| 1,000 – 9,999 | RM434 | RM340 | RM379 |
| 10,000 – 29,999 | RM850 | RM646 | RM622 |
| 30,000 – 49,999 | RM1,655 | RM941 | RM994 |
| 50,000 – 74,999 | RM2,141 | RM1,842 | RM1,264 |
| 75,000 – 99,999 | RM2,976 | RM1,914 | RM2,356 |
| 100,000 – 149,999 | RM3,384 | RM2,277 | RM2,699 |
| 150,000 – 299,999 | RM5,364 | RM4,075 | RM4,008 |
These are averages, not a price list. They describe the typical creator well; stand-out names such as models, pageant titleholders, athletes and celebrities sit outside this range. The full table, and how brands use it, is in our influencer marketing cost guide. For why rates keep shifting, read why influencer pricing never stops moving.
What pushes your price up (or down)
- Engagement and views, not just followers. Strong, consistent views justify charging above your band.
- Your niche. Expertise in categories like skincare, tech or finance is worth more than general lifestyle content.
- Production effort. A scripted, edited video costs more to make than a quick Story.
- Number of platforms. Posting on TikTok and Instagram is worth more than one.
- Track record. Results from past campaigns are your best argument for a higher rate.
Things to charge for separately
Your base rate covers creating and posting the content. These are extras:
- Usage rights: when a brand wants to use your content in its own ads or on its own channels.
- Exclusivity: agreeing not to work with competing brands for a period.
- Extra revisions beyond the agreed rounds.
- Rush deadlines.
- Raw footage or extra cuts for the brand.
How to quote like a professional
- Ask for the brief first: deliverables, platforms, timeline, usage rights and exclusivity.
- Quote per package, for example "1 TikTok video + 1 IG Reel, 1 round of revisions, organic use only".
- Put everything in writing: fees, deadlines, revisions, usage and payment terms. See the 2026 compliance guide.
- Be consistent. Brands and agencies compare notes. Quoting wildly different prices for the same work damages trust.
Don't undercharge, don't overprice
Charging far below your band trains brands to expect it, and makes it harder to raise your rates later. Charging far above it without the numbers to back it up means you won't get booked. Use the averages above as a starting point, then adjust for your engagement, niche and track record.
And remember: your fee is income. Keep records and file it properly; see tax treatment of influencer income in Malaysia.
Want more brand deals?
SushiVid matches creators with brand campaigns across Malaysia. Make sure your media kit is ready, then join our creator community at sushivid.com/pages/creators.
