[Tip 1 of 8] What Is Influencer Marketing?
Posted on January 30, 2018
I'm going to tell you how influencer marketing could be your newest marketing strategy and how it could immensely benefit your brand. It is undeniable that the digital landscape is changing the way we do business- The way consumers access information and how your consumers prospects make decisions. Recent research shows that a large portion of 75% of B2B buyers are influenced by information they see on social media.
Influencer marketing is a type of marketing that uses key opinion leaders (KOL) to drive your brand’s message to a larger market. It opens up a new channel for brands to connect with their audiences in a more holistic approach at scale.
These influencers consolidate massive following base that can make your brand stand out in a crowded advertising space and bring value to your brand. Consumers are looking at their favourite personalities whom they trust and admire for reliable advertising and reviews. A new release from Salesforce found that 70% of brands are increasing their social media spending this coming year.
So, Why Influencer Marketing?
It’s Authentic, Social and Powerful
Influencers are seen as leaders and sometimes even role models. They are seen as trusted source as they engage and facilitate two-way communication with the public. In a nutshell, when an influencer endorses a product/service, it comes across as genuine recommendation because authenticity is a rare commodity.
Influencer marketing produces a glaring opportunity to leverage the power of word-of-mouth at scale through personalities that consumers already trust. Brands can partner with suitable influencers that they believe would be able to properly carry an convey Brand’s value.
It Boosts Brand Image
There is a certain amount of energy that drives around your brand when your name is being frequently mentioned on social media. It doesn’t matter which social media platform - Facebook, Youtube, Instagram, Snapchat - when your name is relevant in social media, you become relevant to consumers as well.
Influencers have the power to guide an audience as they carry the influence to activate and grab consumers’ attentions to carry, love and leave brands. Besides, influencers can give you access to more targeted demographics, increase SEO and adds more breath and outlook on your brand image.
It’s Cost Effective
There is no single pricing when it comes to influencer marketing. Some influencers collaborate with a brand because it helps build their reputation. Some may accept free experiences and products in lieu of monetary payment. Some prefer flat-rate pricing per post or video. Some prefer performance-based pricing model- where the amount you pay is based on the number of clicks and number of engagement (likes, shares, retweets). Whichever you choose, it’s bound to be more affordable as compared to traditional advertising which would cost up to a sum of millions sometimes.
Thousands of people are entering the digital influencer marketing space everyday. Agencies will assess your brand, then identify the best suited influencer for your personalized campaign. They are also capable in consulting and guiding influencers to create content to suit your brand needs in efforts of achieving your campaign’s long-term business objectives. Click here to learn how SushiVid could benefit your organisation!