A media kit is your CV as a creator. It's the document a brand or agency opens when deciding whether to book you, and they usually decide within a minute.

We read media kits every week when building campaigns. Here's what makes us say yes, and what makes us move on.

What to include

1. Who you are, in two lines

Your name, your niche and what makes your content different. "Malaysian food creator focused on halal Chinese recipes" says far more than "lifestyle influencer".

2. Your audience

This is the part brands care about most. Include:

  • Followers per platform (TikTok, Instagram, YouTube, Xiaohongshu and so on)
  • Where your audience is: the top countries, and cities if you have them
  • Who they are: age range and gender split
  • Languages you create in

Take these straight from your platform analytics, and add the date. Brands notice when numbers are a year old.

3. Your engagement

Average views per post, engagement rate and, for video, average watch time if you have it. Use your recent average, not your one viral hit. Brands will check, and honest numbers build trust. Not sure what's good? See our engagement rate benchmarks.

4. Past brand work

Two to four collaborations with results: "TikTok video for a skincare launch, 190,000 views, 4.2% engagement." Screenshots of real results beat a wall of logos.

New to brand deals? Show your best organic content instead, and say what kind of brands you'd like to work with.

5. What you offer

List your formats: TikTok video, Instagram Reel, Story set, carousel, YouTube integration, live stream, UGC (content for the brand's own channels). Packages that bundle platforms, such as a Reel synced to TikTok, make booking easy.

6. Rates, or "rates on request"

Some creators list starting rates; others share rates once they know the brief. Either works. Listing a starting price filters out mismatched budgets and saves everyone time. See how to price your content.

7. How to contact you

Your business email and WhatsApp, and how quickly you reply. A single link hub such as IGLinks keeps everything in one place.

What to leave out

  • Vanity numbers without context: total likes since 2019 means very little.
  • Old data: refresh your numbers every month or two.
  • Long biographies: keep it to two lines.
  • Every brand you've ever tagged: show your best few, with results.

Design tips

  • Keep it short: one to three pages, or one scrolling page.
  • Make it look like you: use your colours and your best photos.
  • Save it as a PDF and a link: PDF for email, a link for quick sharing.
  • Use Canva or a similar tool; a polished template takes an afternoon. See 6 tools every Southeast Asian creator should know.

Your media kit checklist

  • Two-line intro with your niche
  • Followers per platform, dated
  • Audience location, age, gender and language
  • Recent average views and engagement rate
  • Two to four brand results, or your best organic posts
  • Formats and packages
  • Starting rates, or "rates on request"
  • Business email and WhatsApp

Get booked for brand campaigns

SushiVid matches creators with brand campaigns across Malaysia. Join our creator community at sushivid.com/pages/creators, or WhatsApp us if you have questions.