The TikTok Live Stream case study analyzed over 120 channels featuring various products to understand how live streaming works across different categories on TikTok. By studying the live streams three times a day for a week, the study aimed to identify patterns and trends that could help businesses use live streaming to connect with their audiences.

It is with so much pleasure that we bring you our latest payment process that should make payment much faster for all our influencers. Read on…

Virtual influencers are computer-generated personas used in influencer marketing to promote products, services, or brands. They offer benefits such as a consistent appearance, a large global reach, and cost-effectiveness, but also have limitations such as a lack of personal connection. A successful example of a virtual influencer campaign is the "Virtual Popstar" by Niantic, which used Lil Miquela to promote a video game and saw a significant increase in engagement and brand awareness. The use of virtual influencers in marketing will likely continue to grow as technology advances.

Everyone has been saying how awesome ChatGPT and AI of all forms is and I too was very intrigued but my happiness was shortlived because the next thing that came to mind was, how this is going to impact influencer marketing! The increasing volume of content being generated and distributed through social media also raises concerns about information overload. What happens then?

Social media is a crucial part of any consumer-facing business's marketing strategy. In Southeast Asia, on top of the obvious Facebook, YouTube, Instagram and TikTok, ever-growing platforms even like the marketplaces offer unique opportunities to reach and engage consumers. Each platform has its own strengths, from live streaming to shoppable posts, and businesses must understand how to utilize each to create effective campaigns. By maximizing their presence on these platforms, businesses can tap into their full potential and grow their brand's presence in the region. Read more…

As we all know, there is a rise in livestream collaboration demands in the influencer marketing industry. Let us reveal some useful tips to help our fellow influencers to get prepared to kick start their livestream career.

The web is ever changing. Just when we thought Tik Tok is a breath of fresh air in the social media scene seeing that it’s not from Silicon Valley and all, Facebook has re-emerged from the grave and renamed itself as Meta. This is the news that has kept me awake for a while now. What does this mean to influencer marketing and SushiVid specifically? How should I evolve my business? Do we even have the expertise required for this change? Read on…

Today we would like to introduce you to Aiman Rahman! He is an amazing content creator who primarily posts travel and fashion content on Instagram. Apart from that, he shares lifestyle, travel, and entertaining videos on his TikTok profile. Recently, Aiman Rahman was engaged by SushiVid for a YSL TikTok campaign, which went viral hitting more than 3 million views!

Sebagai ibu bapa, anda tahu kalendar sekolah tahun setiap tahun tetapi sebagai pemilik perniagaan, adakah anda tahu kalendar perniagaan? Bagaimanakah anda membuat kempen pemasaran influencer untuk bertepatan dengan jualan e-dagang?

Influencer marketing on TikTok has become a popular way for brands to reach younger audiences and drive sales. If you are one of these 5 products, Beauty and Fashion, Health and Wellness, Tech Gadgets, Food and Beverages, Home and Decor, you will stand to benefit from collaborating with influencers on TikTok. Read on.

AI is a powerful tool for content creation, but there are potential risks that need to be considered. Excessive use of AI-generated content can lead to a loss of authenticity and creativity, which could damage an influencer's credibility and reputation. Additionally, there is a risk of copyright infringement if the AI draws from content that is not allowed to be used for commercial purposes. Perhaps the most important risk to consider is algorithmic bias, where AI-generated content could reflect and reinforce existing biases and stereotypes. It is crucial for influencers to be aware of these risks and use AI responsibly.

Join us on a behind-the-scenes journey as we highlight the challenges our dedicated boosting team has encountered to boost contents. From navigating platform restrictions to handling delayed feedback from customer service, we share the hurdles we've faced and the lessons we've learned along the way