Blake Yap may look like an ordinary Selangor-born Chinese, but deeper within is a Malaysian who truly cares to nurture the healthy diversity Malaysia has been gifted with. Known more recognizably by the name “Chinepaiyen”, Blake is a creative and passionate content creator that seeks to spread Tamil culture and grow its influence however he can. Get to know what sparked his drive and how it has impacted him through the interview.

Ivor Xian Z resumed her video creation interest during Covid-19 and found out that her audience liked her TikTok tutorials video on YouTube. However, she wanted to come up with something she loved so she started creating food and travel content on Tik Tok and began her life as “The trying things so you don’t have to try girl – Ivor Xian Z”.

In my previous article, I shared about the different groups of mothers and some of the products that could benefit from doing influencer marketing during Mother’s Day. In this article, I will share some creative campaign ideas on how to promote some of these products.

What are some of the products that would benefit from a Mother’s Day campaign? To truly benefit from this question, I guess we need to dig a little deeper. There are many groups of mother audiences. After all, a women who chooses to become a mother goes through more than 3 quarters of their lives as a mother. So pretty much any product that a women could use in those 3 quarters could and should promote a Mother’s Day campaign. Read to find out more.

Want to find a great influencer who is hardworking, creative, affordable, and has great organic reach but you don’t want to burn a hole in your pocket? You should read this article.

We have had to turn away several clients in the past couple of months. It was a difficult call but we did it for our clients' sake. We felt that they were not yet ready for influencer marketing. It may even burn a big hole in their pockets. For us, bad results = bad experience = not putting customers first = bad for the industry. We believe that every business needs to build its foundation first.

The reason this topic is being discussed today is that SushiVid does require influencers to link their social media, and we do from time-to-time profile our influencers so that our clients can search for influencers more effectively. We want you to feel safe and know what goes on inside SushiVid specifically around your data.

As parents, you know the school calendar year by heart but as a business owner, do you know the business calendar? How do you create an influencer marketing campaign to coincide with e-commerce sales?

Now that you have had an in depth understanding of where influencer marketing comes from, let’s take a look at what lies ahead. This is part two of a two part article.

As a business that focuses solely on influencer marketing, we are always on the lookout for what’s new in the market and what lies ahead and before we do that, we need to first know where it all began. This is Part one of a two part article.

The web is ever changing. Just when we thought Tik Tok is a breath of fresh air in the social media scene seeing that it’s not from Silicon Valley and all, Facebook has re-emerged from the grave and renamed itself as Meta. This is the news that has kept me awake for a while now. What does this mean to influencer marketing and SushiVid specifically? How should I evolve my business? Do we even have the expertise required for this change? Read on…

This article is aimed towards creators who have survived the past decade; you know who you are. Maybe for you, it started with blogs, but the world kept progressing and progressing, and now it’s a totally different landscape than the one you began in. Some social media apps have risen to the top, but as quickly as they rise, they fall back down while other social media apps have become a bastion of consistency for creators worldwide. In a world where the only constant is change, it can be easy to feel overwhelmed. And as a result, your decision making falters, and you’re stuck planning and planning while the rest of the world moves forward.

Have you heard of the Clubhouse that Elon Musk and Tony Fernandes are in? Clubhouse is a drop-in audio-based social media app where individuals can host and join different conversations. It doesn't require you to post any video or picture. Let's learn more about this app.

After knowing who is Austin Li, here are the things we can learn from him in being a successful live streamer. Not only you can apply these values to live streaming but also in our daily life. Let's rethink and reset our mindset together on the road to success.

Lipstick is not a common product for a male, but it's pretty common for Austin who sells lipstick online on an e-commerce platform in China with the help of live streaming. During the COVID-19 Pandemic last year, Austin Li managed to earn a total of 200 million yuan, which is equivalent to USD29 million a year. Let's see how Austin did it.